Shubhika Gupta

Experience

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  Accenture

  Sept 2014 - May 2017

  Software Engineer Analyst

  Worked on Descriptive, Text and Predictive analysis as Data AnalystAnalyzed data through Tableau, Excel and different internal tools at AccentureWorked as SAP-ABAP Developer and in CRM related SAP-Support projectPromoted with highest rating and was recognized through Star Award Certificate

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  Parikrma Humanity Foundation

  Feb 2018 - Feb 2018

  Intern

  Worked as teacher of remedial classes starting from 1st class till 8th class.Mentored students of 8th class for their Science project. Connecting with underprivileged students and understanding their emotions, gave me a sense of responsibility towards their well-being. Got to learn many things from them too.

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  Juniper Networks

  Apr 2018 - May 2018

  Intern Marketing Operations

  Worked on a project called Market Basket Analysis of products through interactive Network Graph. The tools or languages used for this project were Python (for creating association rules through Apriori algorithm), R Markdown (for creating interactive network graph) and Excel (for data preparation).Created a wiki page and repository in the organisation's own GitHub.Got exposed to Hive platform and database to extract data using SQL.

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  Ugam

  May 2019 - Dec 2020

  Senior Analyst

  Work with clients to understand their business problems and help articulate the problem with an analytics framework. Present the results of the work to client stakeholders and give insights and recommendations that have tangible business impacts.Assist the team in process improvement/automation to increase efficiency.Develop code, statistical models, dashboards and ppts as per client requirements.

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  EXL

  Dec 2020 - Mar 2024

  Consultant II

  Develop Tableau dashboard to analyze pre & post performance for Credit Line DecreaseIdentify the reason of delinquency for non-member customers, having Credit Card using bureau data through decision treeAnalyze customer transaction data to add incremental value to existing credit card policy in Member base Create Tableau dashboards, for a Fintech client, to understand conversion rate of stages in customer journey and decline reasons, across various channels and score bands

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  Airtel

  Nov 2023 - now

  Senior Data Analyst

  Identify specific cohorts of users to target, in order to increase leads generated via the App, which generated 7k daily incremental leadsImpact estimation of an in-progress feature on the app, ‘Search Bar’ to improve discoverability in order to reduce interactions on call centersIn depth analysis of which features to be added/removed on service landing page as part of app enhancement, in order to reduce interactions on assisted channels and improve user experience