
Timeline
About me
Marketing and Communications Specialist
Education

Dundalk institute of technology
2011 - 2015Bachelor of business (honours) marketingActivities and Societies: Surf Club Graduated with a First Class Honours Degree in Marketing

Loreto college coleraine
2004 - 2011A-levels economics, english language, mathsActivities and Societies: Hockey Team

Hochschule heilbronn - hochschule für technik, wirtschaft und informatik
2013 - 2014Erasmus year business administration and management, generalActivities and Societies: I studied here as an Erasmus student and therefore I have taken part in many multicultural projects. This has vastly improved my communication skills and has shown me many new and different ways of doing things. Due to being an Erasmus students I have worked with people from all over the world and therefore I am well equipped with the ability to understand and work with many different cultures. As part of my Marketing course at DKIT, I had the opportunity to study abroad for a year. I went to Hochschule Heilbronn in Germany and spent the year studying with people from many different cultures and backgrounds. This was a very rewarding experience and it opened my mind a lot more to other cultures. It has given me a love of travel and meeting new people.

Marketing week mini mba with mark ritson
2021 - 2021Mini mba marketing
Experience

Cheeky chimps coleraine
May 2012 - Sept 2015SupervisorThis job requires great organisation skills as it involves booking and managing children's parties. As it is constant contact with young children, there is a lot of patience involved as well as excellent customer service skills as you will often be working directly with anxious parents. Teamwork is essential in this job as the safety of the children in this play area depends on everyone being in the place that they are supposed to be at the right time. Often I will have to work long hours and have to stay highly motivated and upbeat throughout these long days. This was coupled with waitressing in the restaurant section as well as working as a barista Show less

Firework consulting llc
May 2016 - Sept 2017Marketing executiveI have just finished working for Firework Consulting LLC in Texas, in the United States. It was a new company and I played a crucial part in building a brand identity for them. As head of their new marketing department, I took it upon myself to build up an online presence. This involved website building, social media set up as well as various types of push marketing, including by post and phone calls. This allowed me to build a client base for the company and as a result, in my time there, I was able to expand and grow the business. During my time with this company, I was also a project manager for property renovations as well as looking after the day to day care of tenants in rental properties. Other duties involved finding and screening suitable new tenants for rental properties and also finding buyers for homes that we were selling. I worked with a broad range of new tasks, beyond my depth at the time, and I am confident in trying new things and often thrive under pressure as a result. Unfortunately due to visa limitations, my time at this company was cut short, however the experience that they provided me with was substantial Show less

Costa coffee
Jan 2018 - Dec 2018Team lead
Pointer ltd
Dec 2018 - Jun 2023Marketing coordinatorAs the Marketing Co-ordinator, I create and set the marketing strategy for the financial year ahead. Starting with Market Research, leading to Segmentation, Targeting and Positioning. I use this to plan the tactics for the year, all the while making sure that the strategy aligns with the corporate goals. This strategy planning allows me to efficiently appeal for an appropriate marketing budget for the year, with measurable goals to show a return on investment.I also carry out the day to day activities including updating website content, posting on LinkedIn and providing marketing materials and support for the sales team. I regularly create short videos, audio clips, articles and other content to further my marketing objectives set in the strategy. Along with this I have experience in collaborating with other suppliers and customers to create case studies and other promotional content to benefit both parties. Other day to day activities include;✅Exhibitions, both planning and attending✅Internal Communications/Company Newsletters etc✅Ongoing Learning and DevelopmentMarket Orientation is at the core of all of these activities and I constantly work to better understand customers through ongoing research and open conversation with customers. Show less

Rokbak
Jun 2023 - Mar 2024Communications managerIn this role I was responsible for the development of the Internal Communications Strategy as well as all day to day comms activites. I also worked with agencies to help to deliver the Rokbak message externally to customersAlthough this role was a short term contract, it provided me with a lot of new and meaningful experience that helped me to develop in my career.Other activities included✔ Media and Influencer Event✔Project managed the 'Bak you Ambition' Campaign✔Work with PR agency to ensure steady flow of press releases✔Planned the media calender for the year✔Build relationships with key media persons Show less

Pointer ltd
Mar 2024 - nowMarketing manager
Licenses & Certifications
- View certificate

Brand and marketing integration
LinkedinAug 2021 - View certificate

Marketing and creativity
WobiApr 2021
Languages
- geGerman (level a1.1)
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