Samantha Hogg

Samantha hogg

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location of Samantha HoggLaurieston, Scotland, United Kingdom
Phone number of Samantha Hogg+91 xxxx xxxxx
Followers of Samantha Hogg290 followers
  • Timeline

    May 2012 - Sept 2015

    Supervisor

    Cheeky Chimps Coleraine
    May 2016 - Sept 2017

    Marketing Executive

    Firework Consulting LLC
    Jan 2018 - Dec 2018

    Team Lead

    Costa Coffee
    Dec 2018 - Jun 2023

    Marketing Coordinator

    Pointer Ltd
    Jun 2023 - Mar 2024

    Communications Manager

    Rokbak
    Current Company
    Mar 2024 - now

    Marketing Manager

    Pointer Ltd
  • About me

    Marketing and Communications Specialist

  • Education

    • Dundalk institute of technology

      2011 - 2015
      Bachelor of business (honours) marketing

      Activities and Societies: Surf Club Graduated with a First Class Honours Degree in Marketing

    • Loreto college coleraine

      2004 - 2011
      A-levels economics, english language, maths

      Activities and Societies: Hockey Team

    • Hochschule heilbronn - hochschule für technik, wirtschaft und informatik

      2013 - 2014
      Erasmus year business administration and management, general

      Activities and Societies: I studied here as an Erasmus student and therefore I have taken part in many multicultural projects. This has vastly improved my communication skills and has shown me many new and different ways of doing things. Due to being an Erasmus students I have worked with people from all over the world and therefore I am well equipped with the ability to understand and work with many different cultures. As part of my Marketing course at DKIT, I had the opportunity to study abroad for a year. I went to Hochschule Heilbronn in Germany and spent the year studying with people from many different cultures and backgrounds. This was a very rewarding experience and it opened my mind a lot more to other cultures. It has given me a love of travel and meeting new people.

    • Marketing week mini mba with mark ritson

      2021 - 2021
      Mini mba marketing
  • Experience

    • Cheeky chimps coleraine

      May 2012 - Sept 2015
      Supervisor

      This job requires great organisation skills as it involves booking and managing children's parties. As it is constant contact with young children, there is a lot of patience involved as well as excellent customer service skills as you will often be working directly with anxious parents. Teamwork is essential in this job as the safety of the children in this play area depends on everyone being in the place that they are supposed to be at the right time. Often I will have to work long hours and have to stay highly motivated and upbeat throughout these long days. This was coupled with waitressing in the restaurant section as well as working as a barista Show less

    • Firework consulting llc

      May 2016 - Sept 2017
      Marketing executive

      I have just finished working for Firework Consulting LLC in Texas, in the United States. It was a new company and I played a crucial part in building a brand identity for them. As head of their new marketing department, I took it upon myself to build up an online presence. This involved website building, social media set up as well as various types of push marketing, including by post and phone calls. This allowed me to build a client base for the company and as a result, in my time there, I was able to expand and grow the business. During my time with this company, I was also a project manager for property renovations as well as looking after the day to day care of tenants in rental properties. Other duties involved finding and screening suitable new tenants for rental properties and also finding buyers for homes that we were selling. I worked with a broad range of new tasks, beyond my depth at the time, and I am confident in trying new things and often thrive under pressure as a result. Unfortunately due to visa limitations, my time at this company was cut short, however the experience that they provided me with was substantial Show less

    • Costa coffee

      Jan 2018 - Dec 2018
      Team lead
    • Pointer ltd

      Dec 2018 - Jun 2023
      Marketing coordinator

      As the Marketing Co-ordinator, I create and set the marketing strategy for the financial year ahead. Starting with Market Research, leading to Segmentation, Targeting and Positioning. I use this to plan the tactics for the year, all the while making sure that the strategy aligns with the corporate goals. This strategy planning allows me to efficiently appeal for an appropriate marketing budget for the year, with measurable goals to show a return on investment.I also carry out the day to day activities including updating website content, posting on LinkedIn and providing marketing materials and support for the sales team. I regularly create short videos, audio clips, articles and other content to further my marketing objectives set in the strategy. Along with this I have experience in collaborating with other suppliers and customers to create case studies and other promotional content to benefit both parties. Other day to day activities include;✅Exhibitions, both planning and attending✅Internal Communications/Company Newsletters etc✅Ongoing Learning and DevelopmentMarket Orientation is at the core of all of these activities and I constantly work to better understand customers through ongoing research and open conversation with customers. Show less

    • Rokbak

      Jun 2023 - Mar 2024
      Communications manager

      In this role I was responsible for the development of the Internal Communications Strategy as well as all day to day comms activites. I also worked with agencies to help to deliver the Rokbak message externally to customersAlthough this role was a short term contract, it provided me with a lot of new and meaningful experience that helped me to develop in my career.Other activities included✔ Media and Influencer Event✔Project managed the 'Bak you Ambition' Campaign✔Work with PR agency to ensure steady flow of press releases✔Planned the media calender for the year✔Build relationships with key media persons Show less

    • Pointer ltd

      Mar 2024 - now
      Marketing manager
  • Licenses & Certifications