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Vikas M V

Vikas M V

Summer Analyst

location of Vikas M VMumbai, Maharashtra, India

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  • Timeline

  • About me

    Product Manager @ ICICI Lombard | MICA 2021-23| Product, Technology, Growth | Ex Goldman Sachs, Visa

  • Education

    • SJCE, Mysore

      2012 - 2016
      Bachelor of Engineering (BEng) Computer Science 9.37

      Activities and Societies: Computer Society of India, Sports organization committee, event management

    • UPSC Civil Services (IAS) exam preparation

      2017 - 2020
      Sociology, History, Geography, Macro Economics, Public policy, Governance, Geopolitics

      I Appeared for the Civil Services Examination in 2018, 2019. Studied Sociology as optional subject as my graduation subject Computer Science was not available. The preparation left me with great interdisciplinary knowledge and application capabilities and an ability to grasp every issue in holistic manner. The time and energy spent made me a well rounded person.

    • MICA | The School of Ideas

      2021 - 2023
      PGDM-C Marketing/Marketing Management

    • Indira Gandhi National Open University

      2020 - 2022
      Master of Arts - MA Sociology

  • Experience

    • Goldman Sachs

      Jun 2015 - Jul 2015
      Summer Analyst

    • Visa

      Jul 2016 - Jan 2017
      Associate System Analyst

    • Digital For Nonprofits

      Oct 2021 - May 2023
      Digital Marketing Intern

      Created Google Ads campaigns for 8 organizations, including My Angel Academy, Museum of Art & Photography etc., and conducted digital marketing maturity assessments for NGOs, including CRY, Digital Empowerment Foundation, The Nudge Foundation etc

    • Digicated

      Nov 2021 - May 2023
      Digital Marketing Consultant

      Consulted Sequoia Surge portfolio start-ups of 2021 & 2022 along with 15+ other brands, including 1b stories, Subtle energies, Fantasy Akhada and THBaker presented detailed concept notes and led them on the journey to digital marketing maturity

    • Tarini Digital Private Solutions

      Jan 2022 - Oct 2022
      Product Management Intern

      Built an ed-tech product in Kajabi for comprehensive digital marketing learning for varied cohorts with hands-on exercises & quizzesConducted market research to understand consumer pain points, identified market opportunities in the digital marketing educationfield, and formulated the product's value proposition & Go-To-Market strategyConceptualized and designed the website with a detailed user journey and curated website content per the brand identityLead the end to end product development of the new age faith tech applicationDetermined market potential in the faith tech space, and evidenced the value proposition based on consumer research throughsurveys, analysis of demographic data, Google trends, and other social media dataEstimated the target segment's market size by analyzing the demographic data, Google trends, and other social media dataCreated mock app design using Figma, feature planner, and customer experience design based on primary and secondary researchDeveloped ad-based and subscription-based revenue models with user growth vs. revenue projectionsPlanned technical and HR requirements of the project, onboarded and coached the development team to build the productSupervised app development and initiated app trial and early release of the minimum viable product Show less

    • Zyla Health

      Apr 2022 - Oct 2022
      Growth and Strategy

      Strategized and built a new growth channel for Zyla through Human Resource Management Software (HRMS) providersDevised a Go-To-Market(GTM) strategy for two new product offerings through market research of 150+ companiesGenerated 30 qualified leads and pitched proposals to 15 people in the top leadership of the HRMS companies by reaching out to 150+ companies' executives through LinkedInOnboarded 5 companies and generated recurring revenue of 10L/month and a significant increase in brand awareness & equityAwarded “Best Intern” by Founder/CEO for exceptional performance, high work ethic, and commitment to Founder's visionProduct:Conceptualized framework based on privacy, accessibility, and comprehensiveness to study the gamification and multi-user feature implementation by conducting product research of 50+ apps in the health-tech and other segmentsPrepared a product requirement document (PRD) for implementing a multi-user feature with detailed user flow, covering all use cases & exceptions, and also conceptualized a gamification model for the implementation credits plan Show less

    • Fleek

      Jul 2022 - Oct 2022
      Business Partnerships

      Built the Publications and OTT & Music categories at Fleek through prospecting for valid, compatible brands with the product by reaching out to 200+ brands through LinkedIn and other mediums

    • Venwiz

      Dec 2022 - Apr 2023
      Marketing Strategy Intern

      Leading BTL marketing campaign to increase brand recall and product adoption amongst vendors and also strategizing to formulate value added services. Rewarded as "Torchbearer" for the excellent performance in the project.

    • RedeFin Capital

      Feb 2023 - Apr 2023
      Brand Manager Intern

      Conducted user research, prepared GTM for Redefin Capital ProductsWorked to create brand book to define Brand persona for the products.

    • ICICI Lombard

      May 2023 - now
      Product Manager

  • Licenses & Certifications