Anne Rohde Sangers

Experience

• 

  Schur Packaging Systems

  Jan 1997 - Jan 2000

  Marketing Coordinator

  Coordinated exhibitions, PR, marketing material, communication, etc.

• 

  Arla Foods

  Jan 2000 - Jan 2012

  Responsible for the Danish product portfolio of yoghurt and fermented products (Arla A38®, Arla Yoggi®, Arla Cheasy®, Kløver®, Arla Harmonie®, Arla Cultura®, PL) from idea to launch and subsequent maintenance.Project Manager for innovation, packaging and launch projects with participation from production, innovation, marketing and external suppliers, supplemented with ad hoc input from other departments such as legal department, sales, finance and logistics. Nordic responsible for the product portfolio of white cheese (Arla® Apetina) and Danish responsible for the product portfolio of Arla® Buko.Project Manager for development as well as launch projects.Category planning – developed the yearly category plan for white cheese.Brand – key participant in the repositioning of Arla® Apetina Product responsible for the Nordic assortment of feta, cream cheese and mould cheese.Project participant in NPD projects with input from local marketing departments. Represented Norway and Finland’s marketing interests in the Danish organization and secured global alignment.Contact with agencies regarding ad campaigns, adjustment of global TVC’s to local markets and packaging designs.Managed and coordinated projects for Norway and Finland.Handled requests from Norway and Finland.Close cooperation with local marketing departments and management. Handled requests from the European export markets.Participated in NPD projects.Managed assortment. Link between the marketing department in Greece and the central marketing organisation in Denmark.Participated in development projects on behalf of the Greek organisation.Responsible for the Greek assortment in the Danish organisation.Marketed products produced in Greece in the Danish organisation.

  • Product Manager, Yoghurt, Fermented & Desserts

    Jan 2009 - Jan 2012

  • Nordic Product Manager, White cheese, Cream Cheese, Processed Cheese

    Jan 2007 - Jan 2009

  • Nordic Product Manager, Feta, Mould Cheese, Cream Cheese

    Jan 2005 - Jan 2007

  • Marketing Key Account Manager, Norway & Finland

    Jan 2004 - Jan 2005

  • Product Manager, Feta

    Jan 2003 - Jan 2004

  • Market Support Manager, Greece

    Jan 2000 - Jan 2003
• 

  GASA NORD GRØNT AmbA

  Jan 2013 - Jan 2018

  Project Manager og Product Manager within product development and launch projects. Responsible for the entire process from market analysis, concept description, product development, packaging design, master data, customer presentation and finally launch.Responsible for introducing application of GS1Trade Sync in the organization. Key participant in developing the company's 2020 strategy and subsequently project manager on several of the initiatives. Support for the Sales Director regarding strategy, organisation, etc. Furthermore, developed and prepared proposals for the board of directors. Responsible for development and application of GfK platform for market analysis.

  • Product Manager

    Jan 2017 - Jan 2018

  • Executive Assistant

    Jan 2013 - Jan 2017
• 

  Danish Crown

  Jan 2018 - now

  Responsible for the product portfolio of Mou soups and dumplings, GØL sausages as well as plant based convenience products under Den Grønne Slagter.

  • Senior Product Manager, soups, sausages and plantbased convenience

    Jan 2022 - now

  • Brand & Product Manager, Convenience

    Jan 2018 - Jan 2022