Experience

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  Rising star elevator private limited

  Jan 2020 - Jul 2021

  Search engine optimization executive

  - Conducted regular SEO audits and usability assessments to identify areas for optimization and refinement in website design, ensuring alignment with evolving search engine algorithms and user behavior trends.- Managed off-page SEO efforts, such as link building and outreach campaigns, to acquire high-quality backlinks and improve domain authority, complementing the website's design and content strategy.- Conducted thorough keyword research and competitor analysis to inform website design decisions, aligning visual elements and content layout with targeted keywords and user search intent.Seamlessly integrated SEO principles into web design processes, ensuring that the NetWorth Immigration website was not only visually compelling but also optimized for search engine visibility and user experience.- Optimize Meta Title, Meta Description , Generate Sitemap for search enginesAchievements- Seamlessly integrated SEO principles into web design processes, ensuring the NetWorth Immigration website was visually compelling and optimized for both search engine visibility and user experience, leading to a 40% reduction in bounce rates.- Led successful SEO audits and usability assessments, identifying and implementing optimization strategies that improved website design alignment with evolving search engine algorithms and user behavior trends, resulting in a 30% increase in organic traffic. Show less

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  Collegedunia

  Mar 2022 - Nov 2022

  Google ads executive

  - Employed responsive web design techniques to ensure Google Ads campaigns reached users across multiple devices, maximizing reach and engagement.- To Optimize Google Ads quality score, lower a cpc I created custom landing pages using HTML, CSS, Bootstrap.- Utilized A/B testing methodologies to refine website designs and ad creatives, continually improving campaign performance and ROI.- Optimized Click-Through Rate (CTR) and Cost Per Click (CPC) to maximize revenue and ROI.- Integrated Google Ads conversion tracking and analytics into website designs, allowing for detailed performance measurement and data-driven optimization.- Created Search campaign to get leads through paid traffic- Conducted thorough keyword research and competitor analysis to inform both web design and Google Ads targeting strategies, ensuring alignment between ad content and website relevance.- Optimize landing page load times and mobile responsiveness, improving Quality Score and reducing bounce rates for ad campaigns.Achievements:- Reduced CPC and improved ad rankings by 20% through the development of custom landing pages using HTML, CSS, and Bootstrap, optimized for Google Ads quality score.- Achieved a 30% increase in Click-Through Rate (CTR) and a 25% decrease in Cost Per Click (CPC), resulting in a significant boost in revenue and ROI for Google Ads campaigns. Show less

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  Runwei™ | ai & ml for financial inclusion and economic mobility

  Feb 2024 - now

  Web development intern