Experience

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  Amtran technology

  Nov 2008 - Jul 2010

  Advanced specialist

  • Managed global supply chain of Vizio televisions in U.S., Canada, Mexico, Japan and Taiwan markets • Formed annual $2.3 billion business plan and executed pricing and promotional strategies, contributing to 30% QoQ growth under financial crisis in 2009 Q4• Forecasted market trends via analyzing market sell-thru data and hub inventory; controlled production and inventory to maintain pipeline inventory turnaround at minimal levels• Introduced key metrics to monitor product and logistics on-time delivery. Increased 10% factory yield from 2009 to 2010 and minimized market shortage in 2010 Q1• Coordinated global operations and improved efficiency to achieve 70% YoY shipment growth in 2009 • Developed new procurement communication channel for our factory and JV panel supplier LG Display. Liaised to managed the panel supply negotiation and secured panel supply in 2010• Created product End-of-Lifecycle SOP review system to decrease excess material by 30% Show less

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  Johnson & johnson

  Jul 2011 - Sept 2011

  Marketing intern

  • Conducted market research for endoscopy surgery; obtained hospital propriety data from major hospitals and created a market-sizing model adopted by management as the basis for the product’s 5-year development plan• Identified future business development focus for energy scalpels and proposed growth strategy recommendations adopted by management• Defined brand positioning and competitor landscape by conducting 30+ surgeon interviews and market due diligence. Developed campaign and professional educational program to fulfill surgeon’s needs in procedures • Proposed execution plan to build up relationship with physicians and hospitals in the new customer segment; Developed strategy to enter the closed-loop of hospital procurement network Show less

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  Baxter international inc.

  Jul 2013 - now

  • Prepare new product go-to-market strategy and product repositioning business plan in Baxter China's fastest growing business unit. • Country P5 business plan ranked as global Acute best marketing plan Post-merger Integration• Led connectivity strategic initiatives to improve corporate capabilities to fulfill company long-term growth needs • Managed connectivity 5-year strategic roadmap and business case• Spearhead Connectivity strategy to acquired business landscape, including landscape assessment and need requirement • Prepared New Product Launch in Key AP countries: Japan, Australia, Korea and Taiwan. - Japan team won Country Award for FEIBA launch• Led new product country assessment for Japan: Business Case Review including NPV analysis, Pricing, Clinical Trial Design and Market Assessment• Global Brand Plan development• Portfolio management

  • Associate Director, Regional Marketing & Commercial Excellence, Advanced Surgery, APAC

    Jun 2022 - now

  • Associate Marketing Director, Advanced Surgery, APAC

    Oct 2021 - now

  • Senior Regional Marketing Manager, Advanced Surgery, APAC

    Apr 2020 - Oct 2021

  • Regional Marketing Manager, A/S, APAC

    Feb 2019 - Apr 2020

  • Sr. Strategic Product Manager

    Oct 2018 - Feb 2019

  • Strategic Product Manager

    Jan 2016 - Sept 2018

  • MDP Marketing Manager, Acute, BGR

    Feb 2015 - Dec 2015

  • MDP Marketing Manager, Portfolio Strategy & Analytics, Global Renal

    May 2014 - Feb 2015

  • Regional Marketing Manager, Bioscience Asia Pacific -Commercial Leadership Developement Program

    Jul 2013 - Apr 2014