Experience

• 

  Freddo

  May 2018 - Jul 2018

  Vendor
• 

  Exhibition hub

  Jun 2018 - Jul 2024

  Event coordinator

  • Supported event marketing and ticket sales operations for multiple exhibitions using Metabase and HubSpot for campaign tracking.• Coordinated with partners and artists for Downtown Miami activations and pop-ups.• Designed marketing flyers using Adobe Illustrator and Photoshop to promote events.

• 

  Jjla

  Oct 2021 - Jan 2022

  Brand ambassador

  • Represented Netflix’s "Money Heist" series at branded events to engage guests and boost event awareness.• Created immersive fan experiences to enhance the overall event atmosphere.• Supported social media and on-site activation efforts to drive audience engagement.

• 

  Awilda's flan

  Mar 2022 - Mar 2022

  Digital marketing consultant

  Designed and launched a custom website for a local dessert business, focused on showcasing products and enabling online orders.Created branded visual assets and implemented SEO best practices to improve discoverability.Provided digital strategy guidance including social media setup, product presentation, and customer engagement ideas.

• 

  Intuit

  Jun 2022 - Aug 2022

  Account executive

  • Conducted cold calling to generate leads and drive sales for financial, marketing, and business consultation services to small to mid-size businesses.• Managed the sales cycle from prospecting to closing deals, focusing on upselling and providing exceptional customer service.• Collaborated with cross-functional teams to develop strategies for increasing revenue and expanding client base.

• 

  Intuit

  Jun 2023 - now

  Digital sales consultant

  • Provided tailored marketing, financial, and business consulting services to 300+ accounting firms to address operational challenges and client goals.• Analyzed workflows to propose financial system improvements for efficiency and product adoption.Owned a full-cycle B2B sales process, from cold outreach to closing, for a portfolio of 10,000+ prospects, with a focus on accounting firms and financial professionals.Upsold additional services and features, improving client retention and increasing average deal value through consultative discovery and tailored recommendations.Maintained and optimized a high-volume sales pipeline, leveraging Salesforce to track outreach, engagement, and conversion metrics.• Led strategy sessions on client acquisition, business scaling, and labor optimization, including offshoring/nearshoring options. Show less

• 

  Emma's empanadas

  Aug 2024 - now

  Ecommerce marketing manager

  • Developed and executed full-funnel marketing strategies for a local catering business, targeting the South Florida market through email, SMS, and paid digital campaigns.• Managed and optimized Google Ads and Meta/Facebook ad campaigns, leveraging A/B testing to improve CTR and reduce cost per acquisition.• Designed and maintained a Shopify e-commerce website, including product listings, pricing strategies, and SEO optimization.• Created marketing collateral (flyers, menus, social graphics) using Canva, Photoshop, and Illustrator; produced and edited promotional videos and product photography.• Conducted market and pricing research to guide seasonal offers and event packages, driving increased bookings and customer retention.• Tracked website performance and conversions using Shopify Analytics and Google Analytics to inform marketing and product decisions.• Wrote all copy for the website, product descriptions, and social media channels to align with brand voice and drive engagement. Show less