Experience

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  Twitch

  Jan 2015 - now

  Content creator / community manager

  Key Highlights: Analytics and Community Management ExpertiseCommunity and Social Media Management: I serve as a brand representative, strategically scheduling posts and managing community engagement across multiple platforms, including Discord integration.Analytics-Driven Approach: Utilizing data analytics to assess community engagement and content performance, I refine strategies that enhance audience interaction and growth.Technical Proficiency: Experienced in the installation and maintenance of equipment and software, ensuring seamless operations for live broadcasts and community interactions.Public Speaking and Networking: Skilled in delivering presentations to hundreds, effectively communicating brand messages and engaging with audiences. I actively network with fellow creators in the gaming space to foster collaboration and expand community reach.As a Twitch Affiliate, I successfully built a dedicated social media following, broadcasting to a vibrant community of gaming enthusiasts across various platforms. Achieving affiliate status required meeting specific metrics for followers and maintaining consistent concurrent viewership over numerous hours of live streaming. This position has allowed me to leverage analytics for branding opportunities, while also generating passive income from my passions. Through this role, I connect with like-minded individuals and continue to cultivate a thriving community centered around shared interests. Show less

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  Abstract gaming

  Nov 2015 - Nov 2016

  Tournament administrator

  I managed tournaments of 100 or more players, lasting up to four hours and requiring a constant update. I also acted as an announcer and commentator for tournament gameplay. During each tournament, I also served as referee settling any dispute that arose amongst players.

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  Sfp development

  Oct 2016 - Oct 2021

  General manager

  Sales Forecasting and P&L Oversight: I tracked sales forecasts and profit/loss targets, ensuring alignment with organizational goals while effectively managing employee scheduling and skill development.KPI Analytics Development: I designed and implemented in-house analytics tools to measure key performance indicators (KPIs) across locations. By leveraging data visualization techniques and advanced Excel functions like VLOOKUP, I monitored sales and training progress for a team of 30-40 members.Training and Development Initiatives: I led the development and training of staff for multiple new locations, facilitating successful expansion projects and enhancing team capabilities to meet project objectives.Achievement of Top-Performing Results: At the Chico location, I spearheaded initiatives that drove consistent year-over-year sales growth, establishing our store as a top performer in the region while achieving the highest retention rate across the company.Local Market Engagement Management: I directed local market strategies by managing social media interactions and developing marketing initiatives in collaboration with local charity organizations with over 500 members. I fostered partnerships with local vendors and micro-influencers to elevate brand awareness and drive project success.My strong foundation in project management and talent development has been pivotal in driving operational excellence and achieving sustained growth in dynamic environments. Show less

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  Repp sports

  Aug 2018 - Jan 2020

  Brand ambassador

  Promoted brand providing students,local businesses, vendors and online contacts with knowledge and insight on food and beverage products through facts, samples, and giveaways.Organized events both on-campus and off-campus, including in dormitories, cafeterias, bars, and restaurants.Acted as field liaison between regional retail sponsorship and promotion teams and the marketing department. Utilized refersion affiliate marketing platform.Experimented with various marketing promotions. Created visual marketing materials using Adobe suite and Canva. Show less

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  Randstad usa

  Oct 2021 - Jun 2022

  Talent acquisition consultant

  Full Funnel Marketing SpecialistIn my role, I leveraged my expertise in full funnel marketing to connect clients in the tech and new media sectors with the right talent. I collaborated closely with account managers to conduct thorough evaluations of candidate strengths, aligning them with specific client requirements. By utilizing targeted marketing strategies, I effectively positioned candidates for success in roles that complemented their career aspirations.Key Responsibilities:Lead Generation and Outreach: Developed targeted outreach campaigns to attract top talent, utilizing various channels to build a robust pipeline of candidates.Candidate Engagement: Engaged with candidates throughout the hiring journey, using persuasive communication techniques to sell them on opportunities that aligned with their career goals.Client Relationship Management: Partnered with the sales team to identify client needs, ensuring a strategic match between candidates and open positions, thereby enhancing client satisfaction and retention.Negotiation and Closing: Negotiated wage rates and benefits with candidates, ensuring a win-win scenario that met both client budget constraints and candidate expectations.Performance Tracking and Optimization: Monitored the success of placements and feedback from both candidates and clients to refine our approach and improve future matches, driving continuous improvement in our full funnel marketing efforts. Show less

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  Project st anne

  May 2022 - Nov 2022

  Marketing coordinator

  Promote our NPO's mission to increase awareness and maintain donor relations. Drive conversation online through the creation of thought provoking content.Create long form blog posts to shape social media strategy across multiple platforms, with a large focus on LinkedIn.

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  Schoolstatus

  Nov 2022 - now

  Account manager | customer success

  Full-Funnel Marketing Expert in SaaS for California School DistrictsI specialize in delivering tailored software solutions to California school districts, addressing the unique needs of administrators, parents, and students through effective full-funnel marketing strategies.Key Responsibilities:Data Analysis: Utilizing Excel and Adobe Analytics, I analyze data to generate actionable insights that inform compliance and future district needs.Reporting: I create and present detailed reports, providing stakeholders with critical performance metrics and strategic recommendations.CRM Management: Proficient in HubSpot, Microsoft Dynamics, and Salesforce, I manage client interactions and track new opportunities across multiple school districts.Client Engagement: I travel to provide training and advisory services to district staff and C-suite executives, enhancing business planning and mitigating risks.Contract Negotiation: I negotiate initial and renewal contracts, ensuring terms that support long-term partnerships.Communication: Conducting meetings and interviews with districts, I foster open dialogue to understand client challenges.Board Presentations: I guide clients in presenting SI&A products to their boards, equipping them for effective advocacy.Full-Funnel Marketing Strategy:My expertise includes:Multi-Channel Advertising: Executing campaigns across email, newsletters, phone outreach, and digital media to engage diverse customer personas.Tailored Messaging: Crafting customized marketing messages that resonate at each stage of the customer journey.Data-Driven Strategies: Leveraging insights from CRM systems, Salesforce, and ChurnZero to optimize marketing efforts.Relationship Building: Nurturing client relationships to create exceptional brand experiences and foster loyalty.I am dedicated to empowering California school districts to achieve their educational goals while maximizing the impact of our marketing initiatives. Show less