Experience

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  Senao

  Aug 2007 - Jun 2008

  Channel marketing specialist, sales planning dept.- chain store
• 

  3m

  Jan 2009 - Jun 2010

  Sales representative, consumer & office business

  • Pioneered cross-merchandising program for Scotch-Brite scouring pads in 500 PX outlets which generated a 20% increase in offtake and was developed into a new model for the channel and a nationwide 3M best practice• Managed PXmart account, one distributor, and 9 internal salespeople, generating shipment growth of 15% in 2009 and 5% in Q1-2010

• 

  Kelley school of business

  Aug 2011 - May 2013

  Graduate assistant

  Marketing Department

• 

  Pfizer

  May 2012 - Aug 2012

  Marketing intern, apac regional marketing - companion animal (zoetis)

  • Led Korea, Thailand, and Taiwan team to analyze in-clinic diagnostics competitive landscape and customer purchasing behavior which resulted in in-clinic diagnostics marketing strategies, registration plan, value proposition, and promotion plan for three markets

• 

  Glaxosmithkline consumer healthcare, l.p.

  Jul 2013 - Jan 2021

  • Awarded GSK APL Best Practice for Watsons OTC category captaincy theme program in 2014 which drove Watsons OTC category offtake growth of 15.2%, customer traffic increase, and high ROI of 25• Led 2014 Taiwan Panadol Oral Analgesics price-up project which resulted in on-time delivery with low channel conflict and limited negative media coverage under effective cross-functional communication• Developed long-term shopper strategy to drive Panadol Topical patch segment to reclaim No.1 market share in 2015 after 28-month decline based on Nielsen Marketing Mix Model; key initiatives included in-store visibility optimization in pharmacy, PCS, and Costco and exclusive pack listing in PCS• Launched 2020 Otrivin Anti-allergy nasal spray which won No.1 market share in 2 months after launch; key initiatives included on-time distribution, dominant visibility at trade, and effective customer engagement Show less

  • Category & Shopper Marketing Manager

    Apr 2016 - Jan 2021

  • Assistant Category & Shopper Marketing Manager

    Jul 2013 - Mar 2016
• 

  Abbott

  Sept 2021 - now

  Market activation manager

  [Market Activation]• Led Panbio COVID-19 self test marketing strategy for OTC and Corporate Account including value proposition, HCP engagement plan, and media campaign which enabled Panbio rank top 2 out of mind for key purchasing factors consecutively in Nielsen survey and drove sales achievement of 420% vs Plan in 2022• Navigated distributors to acquire >530 new customers in Corporate Account segment during Q2 22’ outbreak through attractiveness analysis and direct marketing; key industries included Transportation (China Airline), Electronics (TSMC), and MNCs (Apple, Google) Recognition: MoH COVID-19 Self Test Tender, 2022 Infectious Disease Emerging Market Vice President Award[Commercial Excellence]• Co-worked with Brand team on strategic customer expansion projects through SFDC Opportunities/ Activities management which included Opportunity evolvement tracking and targeted/ lapsed accounts activity analysis• Partnered with Regional Commercial Excellence team and Country Manager to optimize annual sales incentive scheme which led to stronger teamwork and higher sales achievement • Worked with Finance team to establish Power BI dashboard for monthly/ quarterly financial KPI which could help sales team identify gaps timely Show less