Experience

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  Rex

  Oct 2019 - Nov 2019

  Human resources management
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  Purplle.com

  Apr 2020 - Apr 2022

  Marketing copywriter
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  Hera

  May 2022 - Jan 2023

  Community manager
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  Hyugalife

  Oct 2023 - now

  Content manager - growth

  - Spearheading the HyugaLife Health Heroes (Affiliate Marketing) department, responsible for steering and optimizing content strategies aimed at driving substantial revenue growth.- Directing the ideation and crafting of compelling, high-conversion copy for diverse platforms, such as emails, WhatsApp communications, push notifications, user-generated content (UGC) scripts, video scripts, social media content, online publications, captions, and various digital marketing materials.- Implementing data-driven strategies to refine and enhance copy, emphasizing improved Click-Through Rate (CTR), Click-To-Open Rate (CTOR), Daily Active Users (DAU), and other pivotal metrics to bolster sales performance and elevate overall revenue.- Overseeing content calendar management, content distribution, and establishing editorial guidelines to ensure brand consistency and alignment with company objectives.- Collaborating with cross-functional teams, including marketing, design, and product departments, to integrate content strategies and ensure alignment with the broader marketing and business goals.- Conducting thorough analysis and assessment of content performance using analytics tools, employing insights to continuously refine and optimize content for enhanced audience engagement and conversion rates. Show less