Experience

• 

  Divan

  Jun 2006 - Dec 2006

  Quality assurance responsible

  Divan Palmira A.S - Quality Assurance Responsible

• 

  Starbucks

  Mar 2007 - May 2010

  Food and beverage specialist

  Developing food and beverages with the local and international suppliers according to the Starbucks Coffee International promotional calendar. Creating a food category which strengthens the brand equity.Following up the new product development process.Executing the pricing process for the food and beverages. Tracking the price approval process.Submitting the new food and beverage recipes to the FMC software. Updating the current recipes when necessary.Preparing detailed informative documents and manuals about new food and beverages for the store operations.In order to ensure the sustainability in the product quality, conducting supplier visits. Providing coaching to the suppliers when needed.In order to increase the product margin and profitability, looking for more effective alternatives (production method, supplier, logistics, ingredients etc). Making scheduled and structured store visits. Controlling the display standards of the food items in the store level. Providing necessary feedback to the store operations in case of misimplementations.Providing technical product information to the CRM Department for the customer inquiries.Organizing the food and beverage trainings for the field operations.Following the latest food & beverage trends in the industry. Show less

• 

  Shaya

  Jun 2010 - Apr 2012

  Brand manager - food services

  Preparing the new brand (Pinkberry) for launch in terms of product selection, pricing, in-store visuals, opening events, pre-launch, launch and post-launch activities.Working with the U.S. international marketing team to set up the brand standards in TurkeyPreparing overall and annual marketing plans and brand strategy Managing product/category, pricing of the products Working with IT team for tracking the salesAnalysing and defining the needs and key trends of the brands Developing new projects with the creative agency to increase brand awareness by target customer Working with the creative agency for in-store and outside visuals, advertisements and events Managing the websites of the brands Leading the operatinos team for pricing, promotion, marketing communication activities Working with Operation and Learning & Development departments to apply the brand standards.Managing the product recipes on the FMC software. Show less

• 

  Nestlé professional

  May 2012 - Feb 2024

  •Responsible for office & e-commerce channel customers. Leading 8 distributors and their sales force.•Achieving volume and profitability targets by delivering industry knowledge of Nestle Professional and providing relevant B2B / B2C solutions for each customer group.•Building and improving customer relationship. Gaining market insight and leverage this knowledge for maximizing the commercial return.•Identifying the opportunities in specific market segments. Achieving growth targets by successful channel and campaign management.•Accountable for managing all steps in sales process. Coordinate with Finance, Sales Support, Marketing and any other function. Show less •Being responsible for the implementation and roll-out of NESCAFÉ Milano specialty beverage solution.•Develop activities and plans for foodservice operators, helping them to successfully compete with the best in the out of home specialty coffee category in order to add value to customers.•Applying global guidelines and local consumer insight in order to provide appropriate business growth and communication of NESCAFÉ Milano brand for the premium segment out of home channels. •Determining the operator’s POP and promotion needs, working with the creative agency for in-store and outside POP’s, advertisements and events.•Managing product/category, menu selection and pricing of the products•Preparing overall and annual marketing plans and applying global brand strategy •Working with finance team for tracking sales and profitibility. Show less

  • Channel Category Sales Development Manager

    Sept 2022 - Feb 2024

  • Ecommerce Manager - Nestlé Professional

    Aug 2020 - Sept 2022

  • Sales Manager - Office Channel

    Jul 2016 - Aug 2020

  • Brand Manager - Nestle Professional

    May 2012 - Jul 2016
• 

  Nestlé waters & premium beverages

  Feb 2024 - now

  Business development manager