Experience

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  Nku technologies

  Aug 2017 - Jun 2018

  Digital marketing manager

  - Managed digital marketing strategies and campaigns.- Analyzed performance metrics, optimizing ROI.- Oversaw content creation and social media management.- Implemented SEO and SEM tactics for increased visibility.- Utilized data analytics for informed decision-making.- Collaborated with stakeholders for brand growth initiatives.

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  Pharmahealth pakistan pvt ltd

  Jun 2018 - Jul 2019

  Head of digital marketing

  - Head of Digital Marketing, leading online marketing strategies.- Managed digital campaigns, optimizing ROI and engagement.- Oversaw SEO, SEM, and social media marketing efforts.- Analyzed data for insights, driving data-driven decisions.- Implemented marketing automation, enhancing efficiency.- Collaborated with teams for integrated marketing strategies.

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  Pakdial

  Jul 2019 - Nov 2020

  Head of operations

  - Overseeing product operations.- Managed cross-functional teams for strategic execution.- Implemented efficient processes, optimizing resource utilization.- Led performance monitoring, implementing improvements.- Ensured compliance, maintaining operational excellence.- Collaborated with senior leadership for strategic growth.

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  King revolution inc

  Nov 2020 - now

  Project director

  - Led end-to-end project management for complex initiatives, ensuring on-time delivery within budget constraints.- Managed stakeholder communications, risk assessments, and resource allocation to optimize project outcomes.- Utilized Agile methodologies to streamline workflows and enhance team collaboration, resulting in improved project efficiency and client satisfaction.- Implemented project tracking tools for real-time progress monitoring and reporting, driving data-driven decision-making and continuous improvement. Show less

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  Slick networks inc

  Apr 2021 - now

  Product owner | slickcall mobile app

  - Led product development phases from ideation to successful product launches, aligning with business objectives and market needs through strategic planning.- Developed comprehensive HLA strategies that guided product architecture and development, ensuring scalability, efficiency, and performance throughout the product life cycle.- Delivered compelling presentations to stakeholders, showcasing innovative product strategies, features, roadmaps, and HLAs that resulted in effective product delivery and market success.- Analyzed revenue data and metrics to identify growth opportunities, optimized pricing strategies, and achieved key results outlined in OKRs, leveraging data analysis and competitive benchmarking.- Implemented user activation strategies that drove significant product adoption and engagement, exceeding user acquisition targets and leveraging product features and solutions.- Developed and executed user retention initiatives that enhanced customer loyalty, significantly reduced churn rates, and exceeded user retention objectives, integrating effective product marketing strategies.- Collaborated with marketing and sales teams to develop and execute go-to-market strategies, promotional campaigns, and initiatives that aligned with product launch objectives and resulted in successful product launches.- Conducted comprehensive market research and competitor analysis to identify trends, gaps, and opportunities for product differentiation, utilizing agile methodologies such as sprint planning, backlog grooming, daily standups, and retrospective meetings to drive product success.- Worked closely with development teams to prioritize feature development, resolve issues, ensure HLA compliance, and meet timely delivery goals, leveraging product discovery, product vision, product strategy, and product roadmap principles as a Senior Product Owner and Scrum Product Owner. Show less