Experience

• 

  Jomar group

  Jan 2016 - Jun 2016

  Digital marketing assistant

  • Managed companies social media presence (Facebook, Twitter, LinkedIn) • Set up weekly and bi-weekly emails for internal users and external customers• Managed Shopify ecommerce store, changed store theme and navigation leading to increased time spent on site, started a bi-weekly blog and email campaign for the ecommerce store that led to a >10% conversion rate• Set up new Adwords campaign for ecommerce store, applied SEO knowledge to increase organic acquisition of visitors to ecommerce site• Acquired promotional samples and ordered promotional materials for various events, worked closely with the Marketing Manager to ensure projects and tasks were done on time and to the highest standard possible. • Analyzed weekly, monthly, and quarterly Analytics data from websites and delivered insights and observations, presented via email or Google Data Studio. Show less

• 

  Metron branding

  Feb 2017 - now

  Ecommerce manager

  • Redesigned and massively improved performance and lead generation of our website (www.metronbranding.com), creating the now main source of new leads and prospects.• Analyzed Google Analytics/Search Console and SEMRush data for our site, creating reports on Google Data Studio/Looker and Klipfolio to keep our sales, operations and leadership teams informed.• Brainstormed and created product and content emails, ranging from new product announcements to industry news. • Created landing pages for sales and marketing efforts, utilizing A/B testing and analyzing conversion reports to look for improvements.• Developed a SEO/content marketing strategy to improve our rankings on search and bring in leads via organic traffic.• Onboarded the company onto Hubspot, working with the sales and operations team as a Hubspot admin to help automate and optimize our various company processes.• Created marketing collateral for the company such as videos, emails, case studies and portfolio pieces used for social media, meetings with clients and site content.• Developed and managed multiple ecommerce stores for clients with responsibilities including: website design, store setup and development, product updates and client support.• Helped identify and get rid of manual processes by leveraging automated solutions such as product APIs or tools like Zapier to improve company operations.• Monitored company's listings and online presence using SEMRush and Google Search Console, ensuring they were accurate and properly represented the company.• Created email campaigns for our clients as well as internal company emails for our email subscribers.• Managed company's social media accounts, posting new content and interacting with visitors.• Constantly strive to improve and optimize work processes, as well as find new and innovative technologies to incorporate. Show less