Edgaras Račinskas

Edgaras račinskas

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location of Edgaras RačinskasGrindsted, Region of Southern Denmark, Denmark
Followers of Edgaras Račinskas529 followers
  • Timeline

  • About me

    Marketing Manager | World Record Holder | Basketball Club Chairman

  • Education

    • Aarhus universitet

      2013 - 2015
      Master's degree innovation management. product development

      EntrepreneurshipNew product developmentResearch methodsERP, CRM, SCM & BI CommercializationOpen-innovationOrganising for innovationIntellectual property management

    • Aarhus university

      2009 - 2012
      Bachelor of science (bsc) international business

      Marketing (extensive course)Organization & LeadershipIntercultural competencesEconomics (Micro & Macro) Sales & AdvertisingStrategyAccounting & FinanceBusiness law

  • Experience

    • Kvik a/s

      Feb 2012 - May 2012
      Bachelor thesis in "social media marketing"
    • Siemens wind power

      Mar 2012 - Jan 2013
      Sap-ims consultant

      - Data analysis & Reporting- SAP incidents management, monitoring and coordination- Key users SAP-IMS global training- Guidelines & training material preparation- Continuous service improvements & optimization

    • Imperhub i/s

      Apr 2013 - Oct 2014
      Marketing specialist

      - Digititalizing B2C and B2B businesses by integrating e-commerce, CRM and ERP- Educating on eCommerce, digital marketing, SEO- Preparing educational material, guidelines & training users- Change management- Competitors, customers & market research- Web campaign management & monitoring- Website architecture

    • Bildiagnose.dk

      Aug 2013 - May 2017
      E-commerce project owner

      - Start-to-end e-commerce project development- Brand development- Web development and platform optimization- Website architecture- Digital campaign development- Guidelines, legal documents preparation & handling- Stakeholders management- Content management- Sales- Setting up direction for commercialization- Web analytics & SEO application to enhance traffic and user journey

    • Lindberg international

      Oct 2014 - Mar 2015
      Marketing research consultant

      - Statistical analytics & Report Creation- Data analysis- Marketing research- Marketing campaigns development (e-mail automation, SEM & SEO)- Supporting internal marketing platform integration- CRM implementation project

    • The lego group

      Mar 2015 - now

      Marketing Lead on LEGO Tower, LEGO Legacy: Heroes Unboxed, and upcoming mobile titles- Responsible for creating the global Go-To-Market strategy, Campaign management, PR plans and execution- Responsible for continuing marketing during live ops- Full responsibility of the project together with the project owner- Forecasting, KPI setting- Budget planning- Market analysis- Consumer insights- Business case development- Events management- Stakeholder management (IP partners, media, local markets, internal agencies) Show less - Actionable insights, analysis and dashboards for LEGO.com markets- LEGO.com business tracking and optimization - Websites' redesign, maintenance & optimization- CMS Platform optimization- Content & digital assets management- Training and educating users about analytics (Creating Analytics user group, Analytics Sharepoint portal)- Ad-hoc project and digital campaigns coordination- Developing and maintaining promotional calendars across markets- Creating, managing and maintaining digital campaigns on LEGO.com- Converting consumer insights into actions & improvements- Project Management Show less

      • Marketing Manager, LEGO Games

        Mar 2021 - now
      • Associate Marketing Manager, Product & Marketing Development

        May 2018 - Mar 2021
      • Global Editor, LEGO.com

        Mar 2015 - Apr 2018
  • Licenses & Certifications

    • Search engine optimization (seo) master

    • Google analytics

      Google
    • Adobe analytics

      Adobe
    • Project management

      Lego group
      Mar 2017
  • Honors & Awards

    • Awarded to Edgaras Račinskas
      Nominee to the best Bachelor thesis - summer 2012 -
  • Volunteer Experience

    • Executive Chairman

      Issued by Billund Basketball Club on Jan 2016
      Billund Basketball ClubAssociated with Edgaras Račinskas
    • Ambassador

      Issued by Vaiku Svajones - "Kids Dreams" on Nov 2017
      Vaiku Svajones - "Kids Dreams"Associated with Edgaras Račinskas