Experience

• 

  Kvik a/s

  Feb 2012 - May 2012

  Bachelor thesis in "social media marketing"
• 

  Siemens wind power

  Mar 2012 - Jan 2013

  Sap-ims consultant

  - Data analysis & Reporting- SAP incidents management, monitoring and coordination- Key users SAP-IMS global training- Guidelines & training material preparation- Continuous service improvements & optimization

• 

  Imperhub i/s

  Apr 2013 - Oct 2014

  Marketing specialist

  - Digititalizing B2C and B2B businesses by integrating e-commerce, CRM and ERP- Educating on eCommerce, digital marketing, SEO- Preparing educational material, guidelines & training users- Change management- Competitors, customers & market research- Web campaign management & monitoring- Website architecture

• 

  Bildiagnose.dk

  Aug 2013 - May 2017

  E-commerce project owner

  - Start-to-end e-commerce project development- Brand development- Web development and platform optimization- Website architecture- Digital campaign development- Guidelines, legal documents preparation & handling- Stakeholders management- Content management- Sales- Setting up direction for commercialization- Web analytics & SEO application to enhance traffic and user journey

• 

  Lindberg international

  Oct 2014 - Mar 2015

  Marketing research consultant

  - Statistical analytics & Report Creation- Data analysis- Marketing research- Marketing campaigns development (e-mail automation, SEM & SEO)- Supporting internal marketing platform integration- CRM implementation project

• 

  The lego group

  Mar 2015 - now

  Marketing Lead on LEGO Tower, LEGO Legacy: Heroes Unboxed, and upcoming mobile titles- Responsible for creating the global Go-To-Market strategy, Campaign management, PR plans and execution- Responsible for continuing marketing during live ops- Full responsibility of the project together with the project owner- Forecasting, KPI setting- Budget planning- Market analysis- Consumer insights- Business case development- Events management- Stakeholder management (IP partners, media, local markets, internal agencies) Show less - Actionable insights, analysis and dashboards for LEGO.com markets- LEGO.com business tracking and optimization - Websites' redesign, maintenance & optimization- CMS Platform optimization- Content & digital assets management- Training and educating users about analytics (Creating Analytics user group, Analytics Sharepoint portal)- Ad-hoc project and digital campaigns coordination- Developing and maintaining promotional calendars across markets- Creating, managing and maintaining digital campaigns on LEGO.com- Converting consumer insights into actions & improvements- Project Management Show less

  • Marketing Manager, LEGO Games

    Mar 2021 - now

  • Associate Marketing Manager, Product & Marketing Development

    May 2018 - Mar 2021

  • Global Editor, LEGO.com

    Mar 2015 - Apr 2018