Experience

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  Mercedes-benz türk a.ş.

  Jul 2007 - Aug 2008

  Pep (trainee development program)

  Assisting Bus Rapid Transportation (Metrobus) Project in İstanbulo A Multi-Criteria Decision Model for Urban Mass Transit SystemsIstanbul Technical University 2008 (Graduate thesis)Traffic congestion in major cities is one of the main problems of modern life. To eliminate this problem at least to minimize the effects of it, more attention should be given to efficient public transport but selecting an appropriate mass transit system has several conflicting criteria. The study aims a multi criteria decision making recommendation by evaluating suitable mass transit systems for urban transit corridors based on these conflicting criteria. Show less

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  Mercedes benz türk a.ş.

  Aug 2008 - Jan 2013

  Citybus product management

  o Establish and improve product marketing and sales strategy within mid-term and long term strategic targets.o Analyse and evaluate transportation related factors (Population, urban transportation modes, governmental strategies, expansion of the cities, mobility,etc. development analysis) to forecast long term improvements in the sector.o Analyse market trends to secure optimum product portfolio and product positioning.o Commit market research and analysis of competitive environment in order to secure proper product position and provide input for future product finding projects.o Plan sales, production and inventory figures monthly for relevant year and yearly for future planning periods.o Coordinate related departments for tender pricing and determine the price level for public tenders and private sales.o Produce and present the monthly figures of detailed market and report to senior sales manager and brief global sales in headquarter.o Forecast the risk factors in the market affecting the EBIT level.o Establish key marketing messages of products and brief Marketing Communication department.o Co-operate with marketing communication department for new vehicle launch activities, fairs, advertisements and ensure all studies are done in accordance with key marketing messages.o Prepare and update product brochures and technical data sheets both print and online.o Proof reading for all marketing and public relations material both print and online. Show less

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  Mercedes-benz türk a.ş.

  Feb 2013 - Dec 2020

  o Establish and improve Medium Van and Pick-up segments marketing strategy within mid-term and long term strategic targets.o Managing product portfolio and product positioning according to market trends, competitive environment and customer needs according to strategical targets..o Pricing of the product portfolio and campaing planningo Create product training materials and inform sales team and dealers about product or product related issues.o Settle key marketing messages of products and lead agencies with Marcom team (Media, Creative and Digital).o Co-operate with marketing communication department for new vehicle launch activities, fairs, advertisements and ensure all studies are done in accordance with key marketing messages.o Prepare all marketing/PR documents; brochures, technical data sheets, public relations material, etc. o Proof reading for all marketing and public relations material both print and online. Show less o Establish and improve bus marketing and sales strategy within mid-term and long term strategic targets.o Analyse and evaluate transportation related factors (GDP, population, tourism, transportation modes, governmental strategies, mobility,etc. development analysis) to forecast long term improvements in the sector.o Analyse market trends to secure optimum product portfolio and product positioning.o Commit market research and analysis of competitive environment in order to secure proper product position and provide input for future product finding projects.o Design product executions and properties according to market needs, customer demands and competition.o Design and manage special sales and financing campaigns to achieve sales and market share targets in competitive environment.o Plan and track sales discount budget and revenue figures in order to ensure feasibility of monthly financing and other bundled campaigns.o Produce and present the monthly figures of detailed market and report to senior sales manager and brief global sales in headquarter.o Forecast the risk factors in the market affecting the EBIT level.o Represent Coach Marketing and Sales team in product related meetings/ projects in front of R&D, Aftersales, Controlling, Production and Purchase departments and prepare required materials. o Establish key marketing messages of products and brief Marketing Communication department.o Co-operate with marketing communication department for new vehicle launch activities, fairs, advertisements and ensure all studies are done in accordance with key marketing messages.o Prepare and update product brochures and technical data sheets both print and online.o Proof reading for all marketing and public relations material both print and online. Show less

  • LCV Product Manager

    Jan 2017 - Dec 2020

  • Coach Product Management

    Feb 2013 - Jan 2017
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  Togg | türkiye'nin otomobili girişim grubu

  Dec 2020 - Aug 2023

  Product management
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  Ceer

  Sept 2023 - now

  Cross-carline and tech planning marketing manager