Experience

• 

  Wunderman

  Sept 2011 - Dec 2013

  Executive manager

  Project managementLocalizationBuilding marketing strategies

• 

  Adcombo

  Jul 2015 - May 2025

  1. Lead a team of affiliate managers, setting clear performance goals and key performance indicators (KPIs).2. Manage affiliate program streams with a focus on profitability and growth.3. Maximize revenue from affiliate programs by building a strong network of webmasters.4. Utilize data to improve campaigns and track performance to enhance ROI.5. Develop and implement a long-term strategy for affiliate managers to position the company as a market leader and create new partnership models (conferences, speaking engagements, case studies).6. Build strong relationships with key partners.7. Collaborate with heads of advertising, marketing, HR, product, and IT to align affiliate program strategies with company objectives.8. Ensure compliance with all company standards within affiliate programs, and manage risks in partnerships. Show less - Audit advertisers' traffic needs (sources/geo);- Collaborate with webmasters and internal media buying teams to attract traffic and optimize purchases;- Assess traffic quality, conduct financial reconciliations, and finalize agreements;- Develop and implement strategies to attract new advertisers and ensure long-term growth;- Manage marketing communications;- Negotiate and enter into advertising contracts on mutually beneficial terms;- Lead and mentor the team, setting clear goals and KPIs. Show less

  • Head of Affiliate Management Department

    Feb 2016 - May 2025

  • Head of Business Development

    Aug 2023 - Aug 2024

  • Affiliate Manager

    Jul 2015 - Feb 2016