Experience

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  Tedxroma

  May 2019 - Oct 2019

  Social media manager

  I worked for six months with the TEDxRoma Marketing and Communication Team, working in an exciting international context that allowed me to grow my human, cultural and professional background.📌 MAIN RESPONSIBILITIES● Social media marketing for TEDxRoma channels (Facebook, Instagram, X, LinkedIn).● Social live storytelling of two TEDx events: the 2019 edition of TEDxRoma (May) and TEDxWeekend (October 2019).

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  Sapienza università di roma

  Jun 2019 - Dec 2019

  Scholarship holder - orientation and tutoring office

  During my Master's degree I won a collaboration grant to support the Faculty's administrative offices.📌 MAIN RESPONSIBILITIES● Front and Back Office.● Information, orientation and tutoring services to students.● Support for the Faculty of Sociology, Politics and Communication structures (Sapienza).

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  Mojo italia - mobile journalist festival

  Sept 2019 - Sept 2019

  Social media manager

  I contributed to the organization, planning and social management of the Mojo Festival, an event to bring the world of journalism closer to mobile tools and dynamics.📌 MAIN RESPONSIBILITIES● Management of social channels pre, during and post Festival.● Support in the event organization and logistics.

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  Ora comunica

  Feb 2020 - Apr 2020

  Social media and content manager

  I supported the agency members in the different daily tasks, from strategy to the website, from social to online writing, starting to grow my skills in the marketing and communication world.📌 MAIN RESPONSIBILITIES● Social Media Marketing for various clients of the company.● Supporting digital strategies and campaigns.● Writing articles with a SEO approach - Wordpress.

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  Dst - creative tech company

  Nov 2020 - now

  Creative digital strategist

  In my work I bring together analytical, strategic and creative skills to create successful, unique and effective stories, campaigns and digital and offline projects.📌 MAIN RESPONSIBILITIES AND RESULTS ACHIEVED (in the MEDIA below)● I realise digital and offline brand strategies - social media strategies for instagram, facebook, linkedIn, x, tiktok, youtube - content strategies for websites, newsletters, dem, digital (and offline) channels and materials - adv strategies for social, google and out of home.● I create concepts, payoffs, claims, creative and original content (also out of the box) and build engaging storytelling that consistently drives the declinations of campaigns and strategies.● I analyze scenarios, brand competitors and comparable to study market and positioning in order to extract useful insights to define strategy.● I study audience needs, interests and behaviors to build marketing personas and create focused and relevant campaigns for different targets.● I coordinate and collaborate with cross-functional teams (content, designers, advertisers, analysts, social media managers), external partners and influencers to increase effectiveness and visibility of campaigns and brand strategies.● I manage relevant budgets (+100k annually) and analyze strategic project KPIs (reach, leads, etc.), creating reports and optimizing performance to maximize results.● I coordinate strategies for major events, as was the case for F1 at Monza and Imola, Formula E, the Giro d'Italia and the 1000 Miglia, ensuring an engaging and appealing brand presence.● I monitor news, trends and new technologies (like AI) to take advantage of innovations and create cutting-edge and competitive projects. Show less