Bhanu Madaan

Experience

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  Infosys

  May 2008 - Jun 2008

  Catch Them Young Fellow

  • Among the top 40 students selected for the Catch Them Young (CTY) program• Training on Exposure to Software Development - steps followed for development of software including basics of the models used

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  ||Vyom|| PEC University of Technology

  Jul 2013 - Mar 2014

  Joint Head, Marketing and Public Relations

  Marketing• Responsible for reaching out to sponsors from the tricity – Chandigarh, Panchkula and Mohali• Managed a team of 25 people for the festivalPublic Relations• Responsible for managing all communications for the festival• Contributed articles for the festival for both internal and external communication• Managed a team of 10 people

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  Tata Motors

  Jan 2014 - Jun 2014

  Industrial Trainee

  • Awarded the Best Project award among the batch of Industrial Trainees• Lean Six Sigma project on elimination of fouling of shock absorber with its own bracket• Value Stream Mapping of a complete assembly line right from the entry CRS gate to the dispatch point• Kaizen events targeting improvements in stores and on use of vehicles

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  Punjab Engineering College

  Jul 2014 - Jul 2014

  Head, Orientation

  • Managed the Hospitality requirements for the five day long event • Gave a presentation on the clubs and their activities to the incoming batch of 400 people

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  IMAGES (Chandigarh Administration)

  Dec 2014 - May 2015

  Vice President

  • Coordinated the activities of 60 members by organizing regular General Body Meetings and team building activities• Conducted recruitments for the incoming batch• Introduced informal sessions to discuss challenges faced during the GBMs

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  Indian Institute of Foreign Trade

  Jul 2015 - Feb 2016

  Co-ordinator, Junior Media Committee

  • Coverage of corporate and non-corporate events related to MBA(IB) program at IIFT in print and online medium• Responsible for handling IIFT’s official blog, Twitter handle and InsideIIM accounts

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  GE Healthcare

  Apr 2016 - May 2016

  FMP Intern

  • Study of internal and external parameters (commercial intensity, T&L, etc.) to provide visibility to uncaptured numbers• Identification of critical data from the raw data for geographies across Africa, India and ASEAN regions• Development of automated dashboards to reduce time taken for decision making from 240 minutes to 10 minutes• Management of dashboards week on week to keep track of parameters – sales, bookings, backlogs, etc.

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  Pitney Bowes

  May 2016 - Jul 2016

  Marketing Intern (Live Project)

  • Target segment analysis for a newly launched GIS product and listed a few prospective clients based on findings• Recommendations based on adaptability analysis for a better conversion ratio and click-through rate• Reached out to over 120 prospective clients and converted a few as trial customers for the new upgraded product

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  Accenture Strategy & Consulting

  Jun 2016 - Jun 2016

  Project Coordinator

  • Worked on a project in FMCG industry wherein Accenture Strategy was looking to increase the process efficiency of one of the flagship programs of their client. • Provided recommendations from field visits helping the company in improving the effectiveness of the client's program

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  Harvard Project for Asian and International Relations (HPAIR)

  Aug 2016 - Aug 2016

  Delegate

  Through plenary sessions, panels, keynotes, workshops, and case studies, the conference provided valuable opportunities for discussion about challenges and trends in the international landscape. The conference brought together undergraduate and graduate students to interact with a distinguished group of speakers from across the globe.● Exchanged viewpoints with delegates in a rigorous forum for dialogue on international and regional issues vital to Asia. ● Established connections with global and regional leaders in the field of business and the world economy● Among the top 10 teams in a case competition organized by Deloitte Show less

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  Indian Institute of Foreign Trade

  Oct 2016 - Mar 2017

  • Selected as the Commissioner from a batch of 162 students for the annual Sports and Marketing festival of the University, United Warriors’ League IX• Headed a team of 23 people and managed around 150 players to successfully conduct the event• Conceptualised and organized UWL for Kids, a sports event for NGO kids, for the first time ever

  • MBA Candidate

    Jul 2015 - Mar 2017

  • Commissioner, United Warriors'​ League IX

    Oct 2016 - Oct 2016
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  Godrej Properties Limited

  Jun 2017 - Aug 2018

  Sales Strategy: Responsible for Go To Market Strategy for both new launches and sustenance includinginventory analysis, differential pricing, EDGE planning and sourcing strategy through channelpartners – managed launch of a INR 350 cr. project Initiated and solely responsible for managing the concept of ‘Paperless Launch’ - an end to endDigital experience for the entire customer lifecycle Responsible for AOP Planning and devising Value Propositions Q-o-Q to achieve the targets Member of the ‘3 Big Ideas’ Team - Initiatives to enhance customer experience and drivestandardisation across projects through online walk-in forms Cross functional alignment with Strategy & Legal to implement centrally driven processesMarketing: Responsible for allocation and tracking of marketing budgets for campaigns based on targetbookings, leads required and conversion rates, and optimization of media spends for ATL andBTL activities for launches and sustenance activations Identification of micro-markets for future growth and recommendations on products based onprimary research including USP identificationSales and Business Development: Managing sales (channel, direct, corporate, cross and international) of six projects across the Pune portfolio worth INR 1200 cr. annual business value Brought 50 Channel Partners on-board through outreach to forge partnerships for projects across Mumbai and Pune Show less • Marketing:- Developed a marketing budget based on target bookings, leads required and conversion rates and optimized media spend for ATL and BTL activities for an INR 100 cr. project• Sales strategy:- Analysed inventory to supplement formulation of a Go To Market strategy for an INR 100 cr. project, including sourcing strategy for customers through channel partners- Worked with senior leadership on a pricing strategy factoring in components like Basic Sales Price, Preference Location Charge, Floor Rise Charge, etc.• Sales:- Negotiations with clients followed by closing of leads for direct sales - Reached out to a network of around 50 partners for expanding reach for market penetration and fostering partnerships for future projects through empanelment• Business Development:- Developed an automated dashboard to study the six year absorption price trends to ascertain business viability of micro-markets and supplement business plans- Analysed offering to customers–amenities, PLC, floor rise, etc. for competitor bench-marking- Conducted a study of business model to bridge the gap between GPL’s and JV Partner’s expectations- Identified micro-markets for future growth and recommended products based on primary research• Strategy:- Prepared the launch timeline of a project by liaising with various stakeholders (design, operations, sales and marketing, legal, government relations, business development, strategy)- Developed an automated dashboard for generating comparative area statements for various jurisdictions Show less

  • Manager, Marketing and Sales

    Jan 2018 - Aug 2018

  • Gallop - Management Trainee (Sales and Marketing)

    Jun 2017 - Dec 2017
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  A.P. Moller - Maersk

  Aug 2018 - Jul 2024

  - Led customer journey fulfilment - predictive modeling based platform to surface availability of boxes for next 13 weeks on maersk.com (one of the largest websites in the world with > USD 60b annual revenue) and other channels - Crafted and executed product vision, strategy and roadmap for USD XXX m bottom-line upside– harnessing big data to solve for lost sales & cancellations by 60% while modernizing the landscape (legacy to cloud) – Worked with data scientists, engineers, software architects, designers and Regions globally to drive change across the enterprise to automate processes Show less - Responsible for growth strategy of Ocean product – scaled annual topline from USD XXX m to XXX m (+70%) in 2 years – used data driven dynamic upward pricing, customer pain points & behavior insights, digital product adoption & VAS upselling– awarded for End-to-End Leadership- Product lead for Platform and Business teams building internal products to enable efficiencies in ways of working - helping in design, roll-out and adoption of platforms - Leading digitization of customer interactions through Marketing – achieved volume increase from 2% to 28% via social, emailers, app & dedicated web landing page, regional content, newsletter & chat bot Show less  Commercial Planning of North Europe and Mediterranean trades from India, Bangladesh & Sri Lanka (IBS) (annual revenue of USD XXX million) – senior stakeholder management across Region HQ (Dubai) and Centre HQ (Copenhagen) teams to drive market share growth, improve stickiness through VAS bundled offerings, negotiating key client tenders, tracking compliance and competition benchmarking  Responsible for Product Management of SPOT (industry first digital offering) from IBS to the World – growing share of wallet, new customer acquisition, launching product upgrades with Copenhagen Tech team, bundling VAS, improving conversions, drafting marketing schemes, recommending website/app enhancements – received the Western and Central Asia Courage Award for leading the initiative Conceptualised and launched digital library within Maersk (project All The Way) – created a Power App for global crowd-sourcing of ideas which can be taken up for growth projects Working on digitising processes at physical counters – removing human touch-points through replacement via automated kiosks and online allocation process Part of the Commercial Global Leadership Program – CXO level interactions while completing modules on Digital Transformation through Preto-typing at UC Berkeley, USA, Systems Thinking in Nairobi, Kenya and Singapore Management University while implementing an Action Learning Project with NOPE (NGO) in Kenya Show less  Among the 2 Indians (and 55 Globally) selected for the Go With Maersk Global Leadership Program Responsible for managing the Gujarat territory (largest in India worth USD XXX million annual revenue) for Maersk Sales in first rotation Responsible for Revenue Management of Intra Gulf Trade through volume and pricing Focal for driving initiatives like instant digital booking through e-commerce platform for India, Bangladesh and Sri Lanka cluster, trade finance, store door, value protect, etc. Show less

  • Senior Product Manager (General Manager), Global Availability

    Aug 2023 - Jul 2024

  • Revenue Manager - Mediterranean Region

    Dec 2022 - Jul 2023

  • Pricing Manager - West and Central Asia

    Oct 2020 - Nov 2022

  • Global Leadership Program - Product Commercial Planning (North Europe and Mediterranean)

    Sept 2019 - Sept 2020

  • Global Leadership Program - Product Focal and Sales Account Manager

    Aug 2018 - Sept 2019
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  NOPE International Institute

  May 2019 - Jun 2019

  Project Manager

  Using Design Thinking, built an expansion plan for the organization keeping in mind the purpose and mission of the NGO.

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  Booking.com

  Aug 2024 - now

  Technical Product Manager, Metasearch Advertising