Pankti Shah

Experience

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  Four Lions Films Private Limited

  Dec 2012 - Jul 2015

  Associate Creative Director

  Created Indian Soap Opera in collaboration with Zee Tv to dispel stereotypes regarding Muslim community. This Rom-Com series lasted for 4 seasons due to the extended love of the fans.- Create original ideas - Creative Direction to translate visual elements for each episode- Casting- Art Direction

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  FULL HOUSE MEDIA PRIVATE LIMITED

  Aug 2015 - Dec 2015

  Creative Head

  - Creative Direction- Translate story elements on Set- Brainstorming with writers & directors- Casting - Art Direction

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  Balaji Telefilms Ltd

  Jan 2016 - Jan 2018

  Screenwriter for National Indian Tv Soap Opera

  Story & Screenplay I Highest on TRP Charts I Most Awarded Series- Story Line-up- Screenplay writing- Episode Narration- Character Sketching- Create original ideas & sell to producer

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  Crystal Logic Pvt Ltd.

  Jan 2018 - Jul 2018

  Concept & Content Head - Digital

  Developing and managing the creative strategies of brands, as well as the corresponding brand elements, to maximize brand equity.- Execute creative vision with an understanding of business objectives.- Integrated content marketing across all channels, mobile, social media, digital.- Concept ideation, visualization, and hand-holding design and animation team (2-D and 3-D animated) for video marketing projects- Copywriting - Creating, reviewing, and editing long-form and short-form content pieces for publishing on relevant platforms including brochures, case-studies, and other brand collaterals- SEO Content - Harnessing content strategy for both small-scale and large-scale projects Show less

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  Associated Advertising Private Ltd

  Aug 2018 - Sept 2021

  Creative Head - Digital I Print Marketing

  Creating attention-grabbing ideas for the target audience. Generating digital campaigns on LinkedIn, Instagram & Meta that stand out among the crowd, while inspiring the skillful team of copywriters, content writers, and art designers. My skills in creative Direction, SEO Content, UX writing and Content-marketing for brands have helped me create aroma for successful brand journey.- Orchestrating content strategies across all online & print platforms.- In-charge of producing high-quality content that for leadership communication, internal communication, and social media; that includes LinkedIn, Meta & Instagram to engage customers and build brand recognition.- Creating, reviewing, and editing long-form and short-form content pieces for publishing on relevant platforms including brochures, case-studies, and other brand collaterals- Driving traffic and engagement that translates to sales and brand promotion.- Editing copy for suiting project flare & style- Strategizing concepts & creating content for making project compelling and to match industry standards, which includes podcast, social media posts, youtube videos, infographics, bumper ads, google ads- Managing a team of content writers, copywriters, designers to ensure completion of project with high-value content and art.- Concept ideation, visualization, and hand-holding design and animation team (2-D and 3-D animated) for video marketing projects- Managing a content marketing budget.- Supervising a cross-functional team of writers, illustrators, animators and copywriters for strategic deliverables.- Knowing which platform different kinds of content are best suited to.- Designing and implementing creative marketing strategies to disseminate content. Show less

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  YASH Technologies

  Sept 2021 - Nov 2022

  Assistant Manager - (Pan India) Branding I Engagement I Social Media & Communications

  - Awarded for ensuring success of global campaign for YASH. This included content & complete campaign creation, execution, employee engagement with the brand.- Coaching a team of trainers and junior content creators- In-charge of producing high-quality content that for leadership communication, internal communication, and social media; that includes LinkedIn, Meta & Instagram to engage customers and build brand recognition.- Concept ideation, visualization, and hand-holding design and animation team (2-D and 3-D animated) for video marketing projects- Working alongside thought leaders to identify industry trends and bringing organizational shifts- Creating a company's brand image and maintaining its public perception as part of its content strategy- Preparing draft emails for leadership with a quality content and template- Ensuring effective content strategy and communication for internal & external programs across print, online & interactive platforms.- Creating brilliant presentations for leaders and informative content such as, press-releases, newsletters, articles, videos- Determining right content to reach its objective and target audience- Ensuring engagement of the target audience from start to finish through brand storytelling & accurate communication- Project Management: Corporate Branding, monitor workforce engagement strategy- Reviewing proposals, coordinating with legal team to ensure quality collaboration within the industry- Translate employer value proposition into powerful and creative campaigns to engage existing employees and intrigue potential ones Show less

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  PepsiCo

  Jan 2023 - now

  Account Manager for APAC - Creative Solutions S&T I F&B

  Foods & Beverages - Thailand | Vietnam | Malaysia | Philippines | Cambodia | Korea I Japan Australia I New Zealand- Ensuring business success with data-driven decisions- Transforming data into actionable insights for business success- Identifying the growth opportunities and cost-saving strategies- Aligning analytics with the business goals to drive impactful results- Developing long-term relationship with Stakeholders through strategic management & communication- Optimizing processes to enhance efficiency and ROI- Collaborating cross-functionally to ensure seamless execution - Monitoring performance metrics to deliver accurate value- Developing tailored solutions to address challenges met by Stakeholders and Team- Delivering critical business insights through critical analytics- Driving revenue growth with cost-savings strategies Show less