Experience

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  Eli lilly and company

  May 2010 - Sept 2011

  Medical sales representative
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  Nielsen

  Oct 2011 - Nov 2013

  Sr. client service executive
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  Klass time, ltd

  Apr 2014 - Dec 2014

  Trade marketing coordinator

  • Identify sales opportunities for our brands that impact directly in the company’s share of market• Align and ensure the correct execution of the exhibition material that meets the shopper’s needs along the shopper journey• Develop tools and ways of communication to generate brand awareness of the company's products• Define and ensure a point of sales demo process that it’s efficient and replicable

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  Klass time, ltd

  Feb 2015 - Jun 2022

  Reporting to: Country Manager Team: 2 collaboratorsScope: USA Marketing Agencies: Design, POP and Digital.Channels: Brick & Mortar (Grocery, convenience, regional accounts and national key accounts) & Online (Amazon).Budget: $ 1.5 annual million USD Achievements: Led the launch of the company's digital strategy: Website, Amazon, Shopify, and social media channels.Achieved the "Amazon Vendor Certification", cataloging 16 products for the online channel.Developed and implemented an internal website (intranet) to communicate each marketing initiative with the sales team and ensure the execution of the monthly priority matrix in POS).Launches: I led the renewal of 80% of the "core brands" portfolio with natural ingredients, achieving 7pp of Market Share, obtaining leadership in the market.I led 6 relaunches, opening new clients in the national and Hispanic market.Launch of 2 brands that generated 70% growth in the company.Launch of 2 national promotions that generated a 10% increase in sales.Led product innovations, line extensions, change in presentations, etc., by studying trends and consumer needs.I achieved alliances with promotion agencies.Through closer management, I managed to reduce product development time by 50%.In terms of digital strategy, we have managed to reach 50,000 followers in 3 years, with 10,000 visits per month on the website and 10,500 leads in mailing list.I managed to develop materials for execution ensuring a ROI of 15% for the business.I aligned the products to new trends “How to recycle”. Show less Reporting to: Marketing Manager Internal Clients: Sales, Promotions and commercial managementResponsibilities: Shopper and market profile research. Segmentation and market study to identify risks and business opportunities. Agency management. Brand awareness. Research and monitoring of data sources, for analysis of shopper and market insights, developing business strategies or renewal and development of new products. Anticipate trends and changes in the market by reporting macroeconomic trends. Identify failures and improvements in processes and products, quality, demand, etc. Organization of reports to be presented to decision makers. Testing for evaluation of R&D products. Carry out product and concept tests. Show less

  • Ecommerce & Marketing Manager

    Mar 2017 - Jun 2022

  • Market Intelligence Coordinator

    Feb 2015 - Feb 2017
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  Circana

  Jun 2022 - now

  • Senior Manager of Sales Enablement - Global Consumer Solutions CPG

    Jan 2025 - now

  • Consumer & Shopper Insights Consultant

    Jun 2022 - Dec 2024