Experience

• 

  Teamasia

  Jan 2012 - Jan 2012

  Planned and managed corporate programs. Constructed and maintained SEO campaigns. Wrote corporate, political, and cultural articles as well as ad slogans. Sold training, event management, editorial, brand visibility consulting, public relations, and marketing communications services. Organized and updated telemarketing databases.

  • Program and Public Relations Associate

    Jan 2012 - Jan 2012

  • Telemarketing Associate

    Jan 2012 - Jan 2012
• 

  Teamasia

  Jan 2013 - Jan 2013

  Program and public relations associate

  Planned and managed corporate programs including but not limited to brand launches, media expos, trainings, summits, and conferences. Maintained SEO campaigns. Wrote corporate, political, and cultural articles as well as ad slogans.

• 

  Teamasia

  Jan 2014 - Jan 2014

  Web associate

  Planned and designed the new TeamAsia website and wrote content for the site. Generated new branding strategies for the company. Wrote scripts for corporate videos.

• 

  Teamasia

  Jan 2015 - Jan 2015

  Content and digital associate

  Maintained SEO campaigns. Optimized websites for ideal SEO compatibility. Created content for advertisements.

• 

  Teamasia

  Jan 2016 - Jan 2016

  Digital associate

  Revamped and maintained search engine optimization (SEO) campaigns using Moz and Google tools such as AdWords and Analytics. Optimized websites for SEO compatibility. Tested social listening and publishing platforms for use by the digital department.

• 

  Philippine department of trade and industry

  Jan 2018 - Jan 2018

  Trade and investment promotions group trainee

  Wrote a marketing thesis project proposing modern and efficient strategies to strengthen the Philippine brand and promote investment in the country. Performed research relevant to the success of international trade and investment promotion activities. Planned revamps of ongoing digital campaigns.

• 

  Gcash (mynt - globe fintech innovations, inc.)

  Jan 2019 - Nov 2021

  Head of the Analytics Consulting Group• Designing Fintech growth frameworks throughout GCash’s scaling from 2.7M to 14.2M engaged monthly active users and breaching profitability.• Forecasting physical deposit demand to efficiently maintain 100% uptime.208% growth in profitable loan disbursements using ML leads gen.• Customer journey designs creating 8.68% growth in average daily savings, contributing to reaching 197% of target assets under management.• Plans product monetization and customer relationship management (CRM) strategy with customer lifetime value (CLV) and demand forecasting.• Organized a Data University program. Mentored managers, marketers, and analysts in adopting data modeling, visualization, and statistics. Voir moins

  • Growth Data Science Manager

    Jan 2021 - Nov 2021

  • Lead Growth Data Scientist

    Oct 2019 - Jan 2021

  • Growth Data Scientist

    Jan 2019 - Oct 2019
• 

  Datahawk

  Jan 2021 - Jan 2024

  Analytics engineer and product manager

  • Builds eCommerce core data models and dashboards influencing sales,advertising, SEO, and product decisions with usage maintaining 6.2% growth in average active monthly recurring revenue.• Creates on-demand data models and dashboards securing signed accounts currently amounting to 5.6% of annual recurring revenue.• Leads a software engineering and UX/UI research team focused on customeractivation of eCommerce data pipelines.• Analyzes eCommerce and customer behaviors to measure growth and refineproduct pivot opportunities. Voir moins

• 

  Polar analytics

  Jan 2024 - Jan 2025

  Senior growth analytics engineer

  • Influenced revenue operations resulting in a 24.74% increase in closed deal win rates with global funnel reporting. • Built attribution models directing the distribution of marketing spend towards scalable channels generating ROI.• Designed an analytics warehouse and business intelligence stack informing and enabling marketing, revenue operations, finance, and product team operations.

• 

  Timeleft

  Jan 2025 - now

  Senior growth analytics engineer

  Responsible for identifying revenue opportunities, optimizing marketing and product direction with data insights, and enabling growth initiatives across Timeleft.