Experience

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  Gtb

  May 2016 - Aug 2016

  Assistant account executive

  • Facilitated in launching marketing campaigns for Ford and Lincoln, across the APAC region, enhancing brand visibility and market presence• Optimised email marketing strategies, achieving an impressive 8% increase in open rates and a noteworthy 10% average click-through rate (CTR), indicating heightened audience responsiveness• Managed translation and localisation tasks for multi-market campaigns, ensuring seamless communication in diverse markets

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  Fetch rewards, inc.

  Jan 2018 - Jun 2018

  Marketing internship

  • Identified influencers aligned with the company's marketing strategy, optimising cost-efficiency and securing the most cost-effective partnerships• Monitored competitors, conducted SWOT analysis, and leveraged insights to refine marketing strategies, contributing to enhanced market positioning

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  Sonic holding

  Jul 2020 - Jul 2022

  Business analyst

  • Captured an opportunity in 2021 by identifying a rapid rise in demand for Covid test kits and pulse oximeters in the Japanese market. Initiated importing from China, driving a 400% sales surge in the third quarter of 2021.This contributed to substantial revenue growth• Conducted comprehensive market analysis, discovering high-potential trends like the growing interest in outdoor activities in Japan.Initiated the inclusion of products like affordable power stations, driving a 15% revenue growth, demonstrating a keen market insight• Managed pricing strategies, leading to a 10% improvement in profit margins, contributing to boosted overall profitability Show less