Experience

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  Seek and talk

  Nov 2020 - Nov 2022

  Social media

  • Cultivated engagement with followers and external brands through direct messages, comments, and Instagram Stories, enhancing brand interaction and loyalty• Analyzed social media metrics and provided reports to optimize strategies and boost engagement• Developed and implemented comprehensive monthly editorial plans for all social media platforms, ensuring consistent and strategic content delivery

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  Garuda indonesia

  Sept 2021 - Dec 2021

  Marketing communications

  • Developed communication campaign strategies and oversaw the creative process for marketing materials across ATL, BTL, and digital channels.• Managed the production of TVCs from pre-production to post-production for thematic campaigns.• Managed the development of marketing communication materials and booth designs for major Garuda Indonesia events (Travel Fairs, sponsorships).• Ensured all marketing materials adhered to brand guidelines by collaborating with domestic and international Garuda Indonesia branches. Show less

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  Akulaku indonesia

  Sept 2022 - Dec 2022

  Business development

  • Assist BD staff to optimize merchants products on Akulaku selling centre • Listing Potential merchants / Seller and Finding contact details to be approached by BD team • Acquire new merchants align with category requirements • Negotiate deals with Merchants & Brands and curate SKUs for various campaigns, promotions, online marketing, and media as required

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  Vidio

  Nov 2022 - Feb 2023

  Digital anti piracy

  • Protect the intellectual property of Vidio.com and its parent companies (PT. Surya Citra Media & PT. Indosiar Visual Mandiri) by actively identifying and removing illegal content across various online platforms.• Develop a strong understanding of piracy methods and relevant policies to effectively combat content theft.• Leverage specialized tools to efficiently remove illegal content from various media platforms.• Spearhead the protection of Vidio.com's premium sports content, including World Cup, English Premiere League, and BRI Liga 1. Show less

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  Tokopedia

  Mar 2023 - Jan 2025

  Business partnership - digital goods

  • Managing and analyzing strategic initiatives for marketing, promotions, and campaigns across education products portfolio• Spearheading daily business development operations and partner retention strategies with both internal teams and external partner• Conducting market research, trend analysis, and product enhancement studies to drive category growth• Developed in-depth technical and functional specifications that guided cross-functional teams in executing strategic product and feature developments• Supporting high-level partnership meetings and strategic planning sessions with key stakeholdersAccomplishment:a) Implemented new monitoring system that enhanced operational efficiency by 55.94%, resulting in improved data accuracy and faster decision-making processesb) Successfully negotiated and onboarded new partners, driving a 28% growth in 2024c) Managed relationships with 32 active Learning Partners (Prakerja Category) such as Vokraf, Cakap, Skill Academy, LBC, Skills.id, STUDiLMU, and many mored) Executed strategic marketing campaigns and promotional initiatives that generated IDR 40+ billion in TPV and attracted over 134,000 unique buyerse) Streamlined data management processes by effectively handling and filtering 1000+ Schedule Code entries before integration into internal toolsf) Collaborated cross-functionally with various teams including Product, Tech, Marketing, and Business Intelligence to ensure seamless partnership integration and campaign executiong) Contributed to category growth through innovative campaign ideation and strategic planning initiatives Show less

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  Digital skola

  Jan 2025 - now

  Business development