Hsu-hsuan HSIANG

Experience

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  GREEN Hospitality

  May 2022 - Aug 2022

  Communications & Marketing Intern

  • Launched and monitored two projects – “Sustainability Glossary” and “GREEN Podcast” to raise the organization’s visibility • Engaged the team with over 90% satisfaction by coordinating bi-weekly team meetings and team engagement activities • Increased LinkedIn followers by 40% and reactions by 106% by creating social media content • Assisted with copywriting and administrative work for 4-day GREEN Conferences 2022 which had over 400 participants

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  Project Melo

  Jan 2023 - Jun 2024

  • Organize 700-pax Melofest event by leading the team to coordinate event planning and develop marketing strategies• Assist in generating partnership opportunities and facilitating communications with 4 universities and student KOLs• Set up and manage the event newsletter subscription, achieving over 800+ subscriptions • Collaborated with the COO of Klook and the founder of V'air to co-create a local eco-tour promoting regenerative tourism.• Conducted extensive market research, including competitor analysis and analysis of over 100 surveys. Organized three trial tours for product testing.

  • Organizing Committee - Event

    Aug 2023 - Jun 2024

  • MELO Fellow

    Jan 2023 - Sept 2023
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  Cathay Pacific

  Jun 2023 - Aug 2023

  Sales Operations Intern

  • Developed localized campaigns in partnership with two prominent retail brands to boost sales performance and raise brand awareness. • Performed extensive market research in the Thailand aviation and lifestyle market, providing valuable insights for sales data analysis and strategy development.• Created speeches, presentations, website content, and press releases specifically tailored for the sales department's needs.

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  Hong Kong Tourism Board

  Jul 2024 - now

  • Manage gamification projects within a Scrum framework, collaborating closely with internal teams and vendors to develop campaign modules. This includes overseeing UI/UX design, content creation, user acceptance testing (UAT), and continuous optimization.• Conduct quality assurance and review test cases for the implementation of smart tourism initiatives, including self-service kiosks at the airport and the upcoming Live Travel Map.• Perform market research and analysis to gather market intelligence for internal use. Show less

  • Management Trainee

    Jul 2024 - now

  • Assistant to Head of Technology & Digital Transformation

    Jul 2024 - now