Dora Hajnal

Experience

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  Ipsos

  Jan 2013 - Jun 2013

  Junior Market Research Analyst

  Quantitative market studies in the FMCG, Cosmetics, Healthcare and Retail sectors; primary account: L’Oréal Data analysis and reporting

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  Insights by Kantar

  Aug 2013 - May 2014

  Market Research Assistant

  Quantitative market studies, carried out across Europe and North AfricaSectors: Fashion & Retail, Cosmetics, FMCG, Telecom, Insurance, PharmaceuticalPre- and post-testing of print and TV commercials, and analysis against in-house industry benchmarks and country norms

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  UBM plc

  Jun 2014 - Jun 2015

  Digital & Content Marketing Specialist

  Multi-channel marketing: web advertising, SEA, SEO, newsletters, targeted emails, digital and print barters, print, signage. B2B content marketing. Digital product development: website development with 3-4 bigger projects annually to improve website performance & customer experience. Database management: analysis against large volumes of business data to make recommendations for database clean-ups & find opportunities. Project management: event mobile app production (10 per annum), website development, webinars, third party promo campaigns. Show less

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  Laureate Online Education

  Jul 2015 - Jul 2017

  - Multi-channel campaign design & delivery for online higher education programs across several markets within Europe, Middle-East & US;- Email marketing (Marketo);- Lead generation & lead nurturing;- Product owner on global programs & system implementation (Salesforce, Marketo). Strategic planning of localized and regional integrated lifecycle marketing plans including creative design, segmentation, timing, frequency and messaging.Analysis of data trends to activate improvement plans and develop aligned strategies to meet aggressive growth targets.

  • Senior Marketing Specialist, CRM & Marketing Automation

    Mar 2017 - Jul 2017

  • Marketing Specialist, CRM & Marketing Automation

    Jul 2015 - Feb 2017
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  Imprima

  Jul 2017 - Oct 2018

  CRM & Digital Marketing Manager, Product Owner

  - Complete ownership of the CRM system, including marketing and sales automation. Full implementation of Marketing Automation software with Salesforce CRM, along with campaign strategy and management;- Demand generation through PPC (Google Adwords), marketing automation, SEO and content marketing;- Strategic planning, and optimization of overall digital marketing strategy, web, social, display, integrated campaigns, email, SEM;- Planning and management of SEO and SEA campaign strategy for various European markets (UK, France, Germany, the Netherlands, Nordics, Rest of Europe), Australia and U.S. Show less

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  JACOBS DOUWE EGBERTS

  Oct 2018 - May 2021

  - Solution design & implementation of global digital transformation projects (Website Delivery, customer loyalty platform design, DAM, CRM Solution Design & Implementation (Salesforce), OneTrust cookie policy framework implementation, GDPR CRM framework implementation);- Digital marketing application lifecycle management (Salesforce, Episerver CMS, BlueConic, etc.);- Global digital marketing project portfolio management;- Management of 8 FTE website delivery & 4 FTE CRM delivery team. Show less

  • Global CRM & Data Manager, Product Owner

    Feb 2020 - May 2021

  • Global Business Process Manager - Retail Marketing & eCommerce, Technical Product Owner

    Oct 2018 - May 2021
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  Hunkemöller

  Jun 2021 - Jun 2022

  Global CRM & Loyalty Lead, Product Owner

  - Leading 12 FTE Global CRM & Loyalty team- Driving business growth within loyalty (5M+ active member base, 74% membershare of gross sales) & Commercial email - Program management & ownership of global loyalty program- Driving CRM strategy & product roadmap

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  Freelance

  May 2022 - now

  Business & IT Consultant, Program & Change Manager
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  The HEINEKEN Company

  Jun 2022 - Dec 2022

  Global Agile Program Manager

  - Project management for global Fintech, marketing automation & B2B2C tech solutions- Driving business transformation, governance & business process design- Management of program budgets

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  Mondelēz International

  Dec 2022 - Jan 2024

  Marketing Technology Lead, Technical Product Owner

  Marketing technologies lead, CRM & consumer data strategy SME, successfully leading digital transformation projects & change management to transform the European regional marketing group into a consumer data centric & digitally-driven organization.Acting as technical product owner, defining requirements for delivery teams related to product development & backlog prioritization.Some of the projects I've successfully driven & contributed to include: brand equity websites re-platforming; digital ecosystem design & build (including CIAM, SSO, personalization), consumer data ecosystem readiness & pre-study project including use-case identification for consumer data platforms (CDP). Show less

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  Quantum Leadership Podcast

  Jan 2024 - now

  Podcast Host
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  Mysolution

  Aug 2024 - Nov 2024

  French Salesforce Project Manager & Consultant