Experience

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  Seattle university office of annual giving

  Aug 2011 - Jun 2012

  Graphic designer

  Created print collateral, including brochures, DM, and posters, to raise awareness for the Office of Giving or as part of current campaigns. Created page headers, and web graphics for http://www.seattleu.edu/giving/

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  The spectator at seattle university

  Nov 2011 - Jun 2013

  Lead designer

  Lead and managed a team of four designers, increasing productivity by 12%Communicated with the editorial board to bridge the gap between editors and designersDifferentiated The Spectator from other news sources in a major overhaulIncreased revenue generation by creating more advertising venues and restructuring ad sales team compensationCollaborated with the Editor-in-Chief to cultivate cross-functional teams, resulting in a more cohesive paperUsed Adobe Illustrator, InDesign, and InCopy to work collaboratively with editors to produce a weekly newspaper. Show less

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  Boeing commercial airplanes

  Jun 2012 - Sept 2012

  Design intern

  Designed digital and print marketing tools for various internal clientsMediated between clients and vendors to fill ordersParticipated in group creative meetings and client presentationsPitched ideas for a large-scale marketing campaignCreated a streamlined collateral ordering websiteDesigned and developed a Flash graphing system for visual reporting of the Brand Innovation databaseWorked independently on several projects at a time, completing them in a timely manner Show less

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  United states department of defense

  Sept 2012 - Jun 2013

  Web design

  Designed and developed an online learning tool for the Department of DefenseCrafted accompanying illustrations for complicated conceptsWorked collaboratively with the content and design teams to create a cohesive site

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  9slides

  May 2013 - May 2014

  Planned new features for 9slides and presented them in design documents and user storiesCrafted technical requirements for both in-house developers and outside contractorsWorked with the CEO, President, and Director of Engineering to develop product roadmapsResponded to customer help requests and used insights gained in these meetings to create a more user-friendly experience within the productEvaluated Google Analytics, Mixpanel, and AdRoll metrics to find cost-effective ways to drive product adoption Show less • Identified user experience problems with 9slides.com through personal analysis and user researchDesigned new pages to resolve user experience problems, from wireframe to codeCollaborated with developers to ensure designs were implemented correctlyCreated a consistent brand for 9slides by defining specific brand guidelines and redesigning the entire website according to themDesigned web, iPad, iPhone, and Windows 8 applications with user interfaces tailored to each operating system Show less

  • Product Manager

    Feb 2014 - May 2014

  • User Experience Designer

    May 2013 - Feb 2014
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  Amazon

  Jun 2014 - Aug 2014

  Content editor (contract)

  Collaborated with Kindle UX designers and product managers to produce the first batch of Kindle Interactive textbooks to send to publishers as proof of conceptAssisted in developing the process of making interactive textbooks and documented the standard operating procedure we came up with in the Amazon wiki for the team that would take over for long term productionProvided recommendations on standard placements of interactive affordances

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  Add3.com

  Sept 2014 - Aug 2015

  Sem account coordinator

  Managed Google and Bing ad accounts for multiple accounts, providing both strategic marketing advice and tactical implementationInspected client landing pages for potential ways to increase conversion rate; one of my suggestions boosted a client’s mobile conversion rate by over 200%Planned campaign structures for new clients, taking into account budgeting, reporting needs, and desired targetingWrote up weekly reports and lead weekly meetings with clients, updating them on campaign performance and on ongoing and upcoming initiatives Show less

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  Unikrn

  Aug 2015 - Sept 2016

  User experience designer

  Developed sitemaps, user flows, wireframes, prototypes, and specification documents to guide design and development on new projects for Unikrn.com, associated mobile applications, and micrositesCoordinated with the CEO and CMO to generate requirements for new Unikrn features and presented requirements to the global development team, eliminating the longstanding communication gap between the product and development teamsLead brainstorming sessions to collect ideas for new initiatives, paired the ideas down to a cohesive list of features, visualized the end product, and shared it back to the team; one such resulted in a major feature set that boosted bets placed on site by 120% month-over-monthPerformed in-person and online user research to develop personas, find usability issues, and promote a focus on user-centered design; after fixing issues I uncovered for first-time visitors, sign-ups increased 60% month-over-month Show less

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  Amazon

  Nov 2016 - Jun 2023

  Senior user experience designer

  Built and patented 3 replenishment and personalization focused shopping features providing a cumulative $48.1 million in increased annual revenue for Fresh & Whole Foods MarketWorked cross-functionally with various Alexa teams to make it possible to use Alexa Shopping List and Alexa Recipes while shopping for groceries on Amazon.com, resulting in a cumulative $44.7 million in increased annual revenue for Fresh & Whole Foods MarketLaunched Whole Foods Market grocery delivery and pickup on Amazon.com, setting the precedent third-party grocers would use to sell groceries on Amazon.comUsed business requirements, usability findings and market research to develop scenarios, use cases, and high-level requirements.Planned usability studies in coordination with a third party researcher, and provided interactive prototypes to use in the studyAdvocated for design solutions by putting them in context of business and user goalsCreated user-centered designs by considering market analysis, customer feedback, site metrics, and usability findingsDesigned conceptual wireframes, high-fidelity mockups and functional prototypesHandled multiple projects in an agile, fast-paced environment. Show less

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  Walmart

  Jul 2023 - now

  Principal ux designer