Experience

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  Xlplus

  Jul 2009 - Jul 2011

  Product designer, research specialist

  Key responsibility:Design:- Design concept- Concept develop and implementation- Production coordination- Project coordinationResearch:- Primary and secondary research implementation- Data analyse- Report writing

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  Designaffairs china

  Aug 2011 - Aug 2013

  Senior researcher, project manager, team leader

  Key responsibilityResearch: Through tracking and filtering trends, and planning and conducting product/market/user research, I uncover insight to identify opportunities (Qualitative focused)- Lead research projects- Design and moderate research sessions (focus groups, in-depth interviews, ethnographic interviews)- Trend research- Write research reports and strategic debriefs- Onsite client presentationInnovation:I develop and embed innovation processes, analyse cultural dynamics, behaviours and perceptions and provide actionable recommendations. - Design and Facilitate various innovation workshops- Work closely with cross-disciplinary team to develop design strategiesProject management:- Business development: creating proposals and delivering pitches- Team management- Budget planning Show less

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  Yeinsight

  Mar 2014 - Nov 2014

  Account director - european market (work placement)

  www.yeinsight.comKey responsibility:- Brand strategy including website and VI design- Marketing strategy including client acquisition and communication, advertisement, etc. Headquartered in Beijing, we have built branches in Guangzhou, Shanghai, and Shenzhen. We have access to over 300 cities in China and a research network covering tiers 1-6 cities in China. We also have long-term cooperation with local agencies in Hong Kong, Macao, and Chinese-speaking Asian countries like Singapore, Malaysia, and Indonesia. Show less

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  Panasonic

  Dec 2014 - Feb 2015

  Researcher (work placement)

  - Research on user innovation theory and practice- User research/ consumer insight for design projectsThe main purpose of the placement is to collect primary data for my Master's research project concerning user's role in the product innovation process. In order to verify the hypothesis:The democratization of knowledge and tools is transforming users from passive receivers into active co-creators. However, this transformation is not fully understood let alone sufficiently leveraged by the companies.Companies need a framework to systematically incorporate user’s power in new product development (NPD) in order to increase their innovation capacity and provide truly user-centric products.I'm involved in the new product development projects;Further observation and interviews are conducted to collect information; Show less

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  House of genius

  Feb 2015 - Aug 2015

  Workshop developer (work placement)

  http://houseofgenius.org- Working closely with the core team, I help to develop an innovation programme for corporate entrepreneurs to generate new ideas and launch them.- Coordinate Startup events- Assist on predetermining presenters and panelistsHouse of Genius brings together entrepreneurs and a diverse mix of collaborators from the community for an evening each month of disruptive thinking, supportive input, and creative new ideas. You’ll find Houses in many cities and countries around the world. House of Genius is continually growing based on grassroots demand. Together, we create Genius. Show less

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  Archex - food, digital and business innovation

  Mar 2016 - Dec 2017

  Design researcher & innovation strategist, project manager

  Research & Strategy- Design and implement research projectsProject Management

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  Zhuhai imonkey technology co., ltd.

  Jan 2018 - now

  Strategy director