
Timeline
About me
Digital Marketing Strategist | Media Buyer | Direct Response Copywriter | Program Manager | Maximizing ROAS for Google Ads & Meta Advertising Campaigns
Education

Direct response marketing
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Google creative campus
2023 - 2023Google project management certification program project management
Choicecenter leadership university
2016 - 2017Leadership and Emotional Intelligence
Experience

Mandalay bay resort and casino
Jan 2006 - Nov 2010Head lifeguard
Hakkasan group
Mar 2014 - Jan 2016Lead security host
Conversionconference 2015
Jan 2015 - Jan 2015McThe Original & Best CRO Conference!Creating Must-Attend Events Worldwide Since 2010

Custumizeme corporation
Mar 2015 - Jan 2019Senior web developer & project managerDuring my period as Senior Web Developer & Project Manager at CustumizeMe, Inc., I spearheaded initiatives that went beyond simply satisfying our clients' web development requirements, particularly in the realm of custom WordPress site creation. My methodology extended past the technical aspects, providing a comprehensive consulting experience that escorted clients through the full spectrum of their website's development journey—from initiating cPanel hosting and domain registration to configuring DNS settings and executing WordPress installations.Leadership and Vision:Masterfully navigated clients through the digital landscape, ensuring they had a crystal-clear vision and set of goals for their new website, setting the stage for their online success.Conducted weekly and daily progress calls, standing as the authoritative voice and steadfast leader in every project phase, ensuring transparency and consistent momentum.Technical Prowess and Design Savvy:Utilized an arsenal of the best tools and platforms to address and resolve client problems swiftly, ensuring their digital presence was robust and uninterrupted.Orchestrated design calls with clients, leveraging premium themes such as Avada, WooCommerce Themes, Genesis, and Optimize Press, or frameworks like Bootstrap 3, Foundation 5, and HTML5 to encapsulate the precise look and feel each client envisioned for their business.Strategic Email Marketing Development:Beyond web development, I spearheaded the design of strategic email marketing campaigns, ensuring leads and customers remained engaged and informed, fostering long-term relationships and driving business growth.My role transcended the boundaries of traditional web development and project management. Voir moins

Olympus peak, llc
Mar 2019 - Sept 2019Email marketing and funnel specialistAs the Email Marketing Specialist of Olympus Peak Media, formerly known as Rival Media, I worked along side the Marketing Project Manager in coordinating dozens of e-commerce direct sales product sales funnels, backend automation, continuity program, and list monetization across multiple brands. Focused on getting more sales emails in the Survival Prepper and Gun niche. Watching the trends in the field, surveying the customers, and writing copy that will increase sales. Work with a talented team of other copywriters, marketers, funnel builders and affiliate marketers. Write emails that get higher CTR and develop sales funnels that will sell more products. Stay up to date with the latest digital marketing strategies, A/B testing, KPI metrics reporting and sales optimization. Voir moins

Upwork
Jan 2020 - Jan 2021Email marketing and sales funnel specialistAs an Email Marketing and Sales Funnel Specialist at UpWork, Inc., I specialized in enhancing client businesses through strategic email marketing solutions and sales funnel optimization. I collaborated closely with clients to develop and implement robust email marketing systems and communication automations, leveraging the most popular CRM and email marketing platforms.Key Responsibilities:- Partnered with clients to demystify marketing technologies, enabling them to leverage these tools effectively for business growth.- Designed and executed email campaigns that not only engaged audiences but also significantly boosted sales and streamlined business processes.- Crafted compelling sales copy, focusing on capturing audience attention and guiding them through the sales process to take the desired action.- Provided comprehensive consulting services across all facets of clients' marketing and business systems, aiming to optimize their overall strategy and execution.Achievements:- Recognized for delivering high-conversion email campaigns and sales funnels, directly contributing to clients' revenue growth and business efficiency.- Successfully implemented email marketing systems and automations for a diverse range of clients, enhancing their marketing capabilities and operational workflow.My tenure as an Email Marketing and Sales Funnel Specialist at UpWork, Inc. allowed me to contribute significantly to client success through strategic email marketing and sales funnel optimization, underlining my commitment to leveraging technology for business growth and efficiency. Voir moins

Cyberfunnels
Mar 2021 - Mar 2023Email marketing automation specialistAs an Email Marketing Specialist, I helped my team and clients get the most out of their leads, database, and past customers. Get a deep understanding of their audience and create customer journeys that we can develop into marketing funnels and email automation that will increase lifetime value.• Deep dive into the customer database and create ideal customer profiles• Design a customer journey that we can create funnels and automation that will increase revenue• Build email lists and segmentations that we can use to create targeted email campaigns• Run through QA checklist for every email, automation, and funnel• Setup tracking and analytics that we can use to build out weekly/monthly KPI reports• Always testing multi variables on campaigns and automation to discover better optimization for the next campaigns• Practice direct response principles that are time-tested for our business owner clients• Stay on top of all the tech, the software is constantly evolving and I stay up to date with the DNS protocols, Email Deliverability, Reputation Score, and Email Marketing Platforms like ActiveCampaign, Hub Spot, SendGrid, and many more.• Improve HTML templates and use code to improve email response results Voir moins

Sun vision digital llc
Jan 2022 - nowSr. digital marketing strategist and media buyer
Dental implant machine
Jan 2023 - Jan 2024Senior digital marketing strategist
World crawl
Sept 2024 - Jan 2025Sr. digital marketing strategist and media buyer
Licenses & Certifications
- View certificate

Google ads search professional certification
GoogleNov 2023 - View certificate

Google project management: specialization
GoogleFeb 2024 - View certificate

Google ads video certification
GoogleNov 2023 - View certificate

Google ads display certification
GoogleNov 2023
Languages
- spSpanish
- enEnglish
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