Experience

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  Writing in pakistan

  Sept 2019 - Jul 2021

  Content writer

  - Blog/Article SEO-friendly writing for clients around the world LSI keywords.

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  Afiniti

  Jun 2020 - Jul 2020

  Software quality assurance intern

  - Call-center environment with black-box testing of a new cloud software program.

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  Telenor

  Jul 2021 - Nov 2021

  Digital marketing & partnerships intern

  - Engaged in front-end projects including recommendation for authentication flow type for MTA, identification and evaluation of companies for collaboration with Telenor Pakistan.- Looped in a gaming hashtag analysis for A/B testing on Facebook, Kashmir Premier League keyword campaign for 2021, and digital insights on ROI for gaming and content divisions.

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  Onescreen mea

  Oct 2021 - Dec 2022

  Social media and e-commerce executive

  - Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.- Developed marketing content such as blogs, promotional materials and advertisements for OneScreen at GITEX 2022.- Improved overall click-thru-rate (CTR) of Clary BBQ Tools listing on Amazon from 5% to 10% through optimized content and compelling graphics.- Achieved 1000+ organic followers in 3 months on Clary Kitchen Instagram page.- Generated 300+ leads on Facebook form ads for OneScreen in a week.- Launched and ranked Garment Steamer and Webcam in the US market in the top 1% of the search results page of Amazon.- Utilized Helium10 and Keepa to conduct thorough competitor analysis and extract golden keywords for Amazon pay-per-click campaigns and search engine optimization.- Constructed and analyzed feasibility reports to gauge winning products in different marketplaces on Amazon. Show less

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  Mashion

  Dec 2022 - now

  Sales and marketing associate

  -Copywriting for Mashion's official website for higher traffic using SEO-friendly content and visuals.-Pitch fresh digital content ideas and collaborate with agencies and different brands on Mashion's social media platforms.- Exceeded revenue targets for 3 consecutive months through unique content and media pitches.- Secured airline, accommodation and activity partners for Mashion's large-scale event in Lahore.- Managed and aligned content for Mashion's social media platforms with the team for higher engagement- Managed social media influencer outreach and comms for Mashion Bazaar Show less

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  Tjx canada – winners, marshalls, homesense

  Oct 2024 - now

  Retail sales associate