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Smrithi Pillai

Smrithi Pillai

Market Research Intern

location of Smrithi PillaiMumbai, Maharashtra, India

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  • Timeline

  • About me

    Key Account Executive (Online) - E-commerce | Online Marketing

  • Education

    • M. L. Dahanukar College of Commerce

      2015 - 2018
      Bachelor's of Management Studies Marketing A | CGPI: 7.16

      Activities and Societies: • Secured 3rd prize in badminton in intracollege competition • 2nd prize in Origami in Kurukshetra, intercollege fest • Won prize in Poster Making competition conducted by the Rotract Club • Member of the Creatives and Operations committee in Kurukshetra and Annual day (2015 – 2018)

    • N. L. Dalmia Institute of Management Studies and Research

      2019 - 2021
      Post Graduate Diploma in Management Marketing A | CGPI: 8.83

      Activities and Societies: • Won the title of Ms Dalmia in Aakarshan 2020 college fest • An Active volunteer of WeChange NGO (2019 – 2021) • Student Editor of Goonj Magazine of NLDIMSR (2019 – 2021) • Part of Social Media and Creatives team of NLDTalk committee (2019 – 2021) • Member of the Social Media, Creatives and Operations team of Howzatt 2020, Inter B-School T20 cricket tournament (2019 – 2021) • Head of the Dance Crew (2019 – 2021)

  • Experience

    • Abbott

      May 2020 - Jul 2020
      Market Research Intern

      KEY RESPONSIBILITIES:- Conducting qualitative research through FGDs (Focused Group Discussions) and Direct Interviews related to the product as well as its marketing campaigns.- Performing a competitive analysis on a given brand to identify its strengths, weaknesses, opportunities, and threats.- Providing recommendations on various marketing, packaging, and promotional activities based on research findings.

    • Britannia Industries Limited

      Jan 2021 - Feb 2021
      Sales And Marketing Intern

      KEY RESPONSIBILITIES:- Scouting and sourcing new General Trade partners with the on-the-ground sales team, as well as promoting the BCR (Biscuits, Cakes, and Rusks) category and dairy products.- Daily evaluation of the sales team's performance.- Geo – tagging existing and new GT channels through market visits.

    • Maple Digital Technology Intl. Pvt. Ltd.

      Feb 2021 - Apr 2021
      Marketing Intern

      KEY RESPONSIBILITIES:- Overseeing and carrying out marketing activities such as SMS marketing, vouchers, offers, store banners, etc.- Vendor management for social media and website creatives.- Creating reports by sifting through data and identifying relevant points for presentations and reports.- Managing the company's digital presence, such as its website and social media.

    • Affinity Global Inc.

      Jul 2021 - Mar 2022
      Marketing Specialist

      KEY RESPONSIBILITIES:- Performance Reporting: Generated detailed reports on sales and marketing performance, offering valuable insights for strategic decision-making.- Social Media Management: Oversaw content creation for various social media accounts, expanding brand presence and driving lead generation.- Collateral Management: Managed marketing materials, collaborating with the HTML and design team to maintain consistency and visual appeal.- Email Marketing: Utilized Mailchimp for targeted email campaigns, reaching diverse audiences across different regions (US, SEA, ME, India) and generating over 100 leads in 5 months.- Cross-departmental Communication: Effectively communicated and collaborated with individuals of various levels, nationalities, and cultures, fostering positive relationships. Show less

    • Angelsin.club

      May 2022 - Aug 2022
      Marketing Intern

      KEY RESPONSIBILITIES:- Developing various marketing strategies for the brand.- Overseeing social media channels and developing a content calendar.- Working with the development team to create a company app.- Database management.

    • Maple Digital Technology Intl. Pvt. Ltd.

      Sept 2022 - Jan 2024
      Senior Marketing Executive

      KEY RESPONSIBILITIES:- Digital Advertising: Led successful online campaigns on Google Ads, Facebook Ads, and Instagram, optimizing spend for maximum ROI using data-driven insights.- E-commerce Platform Management: Oversaw seamless operation and optimization of WOOCommerce and Shopify platforms.- E-commerce Analytics: Utilized Google Analytics and Microsoft Clarity for KPI tracking and customer behaviour analysis.- Customer Acquisition and Retention: Executed engaging email and WhatsApp campaigns, fostering customer loyalty and driving repeat business.- Budget Management: Effectively managed marketing budgets, ensuring cost-effective campaigns and measurable results through financial analysis for optimal resource allocation and ROI. Show less

    • The Estée Lauder Companies Inc.

      Mar 2024 - now
      Pure Player Executive (Online)

  • Licenses & Certifications

    • Project Management

      ELearning College
      Mar 2022

    • YouTube Marketing: Grow Your Business with YouTube

      Udemy
      Mar 2020
      View certificate certificate

    • Use Mailchimp to Build an E-mail Marketing Campaign

      Coursera
      Apr 2022
      View certificate certificate

    • Create your e-commerce store with Shopify

      Coursera
      Jan 2024
      View certificate certificate

  • Volunteer Experience

    • Marketing And Public Relations Specialist

      Issued by weCHANGE NGO on Apr 2022
      weCHANGE NGOAssociated with Smrithi Pillai

    • Teaching Assistant

      Issued by weCHANGE NGO on Aug 2019
      weCHANGE NGOAssociated with Smrithi Pillai

    • Public Relations Intern

      Issued by weCHANGE NGO on Nov 2020
      weCHANGE NGOAssociated with Smrithi Pillai