Chang(Eve) L.

Experience

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  Phoenix TV

  Jun 2018 - Aug 2018

  Social Media Intern

  -Assisted in managing and operating the center’s 12,000-follower WeChat and Weibo account; planned and launched new Weibo columns such as Celebrity Viewpoint and Foreign Media Dynamics -Selected and edited posts on hot issues in the financial industry, topics covered including the Sino-US trade war, leverage financing, reserve requirements, etc. -Participated in editing interview clips and recording three programmes

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  Publicis Groupe

  Jun 2020 - Aug 2020

  Account Executive Intern

  -Prepared briefs aligning with clients’ demands, covering target audience, media types, and promotion ideas-Participated in Ulysse Nardin’s promotion campaigns: Supported the management of social media (WeChat and Weibo); wrote briefs for the Freak series; composed 11 Weibo posts that received in total 50,000+ page views; Responsible for the copywriting of the new Blast series; Help connected clients with the creative team

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  Continental

  Aug 2020 - Dec 2020

  Marketing Communications Intern

  -Participated in 12 livestreaming promotion campaigns, processing data and generating 12 word cloud graphs with Gooseeker and Tableau; assisted in copywriting for livestreaming and customer communication scripts -Supported social media and short-video platform operations, including data pivot table creation for monthly reports -Led post-production of two Viking tire short videos, contributing to scriptwriting and briefing ideas to the agency, supervised and guided the agency to edit videos Show less

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  Tesla

  Mar 2021 - Jun 2021

  Digital Marketing Intern

  -Video editing: Responsible for operating Tesla’s Tik Tok (China) accounts, shot and edited over 20 short videos, achieving over 1 million times views. Assisted in the production of two videos for Tesla’s official account in China (OTA update and May 20) -Online promotion and marketing: Supported social media operations on RED, responsible for taking photos, editing content and video; Defined marketing strategies of short videos for the second quarter in 2021-Conducted data collection and weekly analysis of TikTok performance using data websites-Provided campaign and event support at the Shanghai Auto Expo 20212, kept contact with fans and sales, helped with CRM team to communicate with users on monthly basis Show less

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  USC Annenberg Innovation Lab

  Oct 2021 - Sept 2022

  Social Media Assistant

  Social media operation: Responsible for creating social posts of the podcast “How do you like it so far” on Facebook, Instagram, and Twitter

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  Dixon Place

  May 2022 - Aug 2022

  Marketing Intern

  -Contributed to marketing strategies and promotions for the HOT Festival and the show Sunflower: Designed 3 posters, Produced 1 trailer, 22 social posts on Instagram, resulting in 400+ new followers in total; Edited show details and adjusted website layout using WordPress; Designed and edited 6 E-mail newsletter, gaining 200+ new users-Collaborated closely with 20 HOT Festival artists: Creating events calendars and programs for them, collecting promotion information from them, and crafting interactive content to promote their shows-Fostered partnerships with other theaters, initiating exchange marketing efforts by requesting them to feature our shows in their newsletter and email campaigns Show less

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  NeoReach

  Sept 2022 - Dec 2022

  Marketing Intern

  -Conducted research on Tensor Social website and help improve SEO strategies through the following ways:-Wrote two articles revolving around influencers and Alo’s marketing strategies, optimized content with SEMRush for on-site keywords (On-site)-Developed a media kit for influencer outreach and collaborations, leveraging Instagram for content promotion (Off-site)-Compiled a user report: Analyzed 30 users’ behaviors using different parameters and cohorts on Google Analytics and Intercom Show less

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  Nutr

  Jun 2023 - Aug 2023

  Social Media Marketing Intern

  -Spearheaded affiliate connections, guiding 3 affiliate managers in establishing relationships with 2,000+ affiliates on TikTok.-Conducted audits to ensure alignment with brand voice and invited selected affiliates for livestream collaborations, supervised TikTok affiliates’ performance.-Helped with Holiday Campaign in November: Wrote TikTok Livestream campaign brief for holiday season and set up schedules for affiliates’ livestreams, moderated 10 TikTok livestreams and generated more than $ 2000 GMV during Black Friday Weekend. Show less

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  Sharp Industries Inc.

  Aug 2023 - now

  Marketing Coordinator

  -Developed and executed SEO & SEM strategies for Sharp:Managed Sharp's Google Ads Campaign and effectively boosted lead acquisition and conversions, driving 80% of total leads through Google Ads. -Tracked, analyzed, and optimized keywords across diverse campaigns for enhanced performance: Proactively managed and optimized the weekly keywords and search terms list, strategically adjusting bidding and match types. Achieved a substantial decrease in low-quality score keywords, reducing them from 20% to 3% within one month.-Crafted engaging Google Ads copies, refined snippets, descriptions, and headlines. Meanwhile, Set and stay on budgets and devised customized ad schedules for specific keyword groups, optimizing campaign CTR from 2% to 6%.-Website Management and Edited and designed content, optimizing website performance through WordPress management on WP Engine: Modify the Current Specials page layouts to meet specific requirements and enhance user experience. Show less

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  Alibaba.com USA Sellers

  Sept 2023 - now

  Alibaba Seller Account Specialist

  -Collaborated with Alibaba's operations team on building an interface for seller's page. Led the operation strategy of user growth and driving traffic for the seller. - Optimized keyword and negative keyword lists, resulting in improved search result rankings for the seller. - Supervised the design of the seller's homepage, led an agency in content preparation to enhance the overall user experience of website.- Connected with Alibaba International OKKI Team on tailoring marketing and business strategies for the seller Show less