Elsa K.

Experience

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  Digital Luxury Group (DLG)

  Feb 2007 - Jan 2011

  Digital Marketing Manager

  Responsible for managing International e-Marketing projects for multinational companies and local companies, related to the luxury, banking and FMCG sectors.In charge of managing Search Engine Optimization projects, Paid Search , display campaigns and digital press release campaigns.Main achievements:✔ Increasing the brands’ online visibility: Websites on Page 1 with high traffic keywords.✔ Increasing the global traffic ✔ Increasing the number of orders and sales

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  Smile Suisse

  Sept 2011 - Apr 2017

  Digital Media & Marketing Manager

  Responsible for production & management of digital projects for the agency clients. - Define the projects’planning, budget and allocation of resources- Launch & manage digital marketing initiatives (SEA, SEO, SMO, display & retargeting, A/B testing, emailing and influence marketing) with a keen focus in delivering results - Work closely with developers and designer to enhance customer experience on the website.- Analyze campaigns and translate data into recommendations and plans to think strategically.Main achievements:✔ SEA: Within 1 year, reduced cost per conversion by 39% and increased the number of conversions by 24% for a client in recycling industry✔ Display campaigns: Within 3 months, increased the leads generated by 400 and increased the conversion rate by 9% for a client in the field of travel insurance.✔ Facebook: Within 1 year, 110% increase in the number of fans (10,000 to 21,000) for a client in recycling✔ Emailing: Developed the number of enrolment in a program related to ecology: + 15% in newsletter registration✔ Affiliation: Wthin 7 months + 5,000 sales on over 5 affiliates networks in Germany: + CHF 240,000 turnover and + CHF 200,000 earnings Show less

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  Worldtempus

  Jul 2018 - Apr 2019

  Digital Acquisition Manager

  Digital strategy and roadmap definitionPlanning, launching and coordination of cross-channel digital initiatives in selected marketsWebsite and landing page recommendation to optimize customer experienceDevelop prospecting, retargeting and automation campaigns that drive leads and engagementMain achievements:✔ In 2 months: + 1’500 registered members (Worldwide)✔ 50% average opening rate on each newsletter sent

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  Freelance, self-employed

  May 2019 - Jan 2021

  Marketing Consultant

  Helping companies to develop their business through online channels and client data management :Main strategies and activities:- online advertising (sea, display, social media ad) management, optimization and reporting - social media campaigns development and implementation. Global social media strategies definition. - content strategy- website : recommendation and optimization including SEO, UX, CX. Reporting (analytics)- lead management : leads generation campaigns, through conversion marketing funnel, email marketing campaigns Show less

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  SQLI

  Feb 2021 - Jun 2022

  > Created, updated and published content on Sharepoint platform to inform and connect PMI employees (>5K) across the organization> Produced published newsletters with Salesforce for different internal communications> Provided analysis, input and guidance about CX, audience segmentation and KPI’s> Implemented Microsoft Viva topic’s content, created and curated topics pages bases on high value keywords identified.> Coordinated creatives agency > Created and coordinated implementation for markets (>10) of automated lifecycle programs to maximize sales > In charge of CRM data collection tool deployment and features enhancement across Maisons (>10) and markets (>20) by writing business requirements

  • ERM and Marketing Manager at PMI

    Aug 2021 - Jun 2022

  • Marketing Consultant

    Feb 2021 - Jun 2022

  • CRM Program Owner at Nespresso HQ

    Jun 2021 - Jun 2021

  • Client Data Management Consultant at Cartier HQ

    Feb 2021 - Mar 2021
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  Teoxane Laboratories

  Dec 2022 - now

  Digital Acquisition Manager

  > In charge of managing and optimizing a media budget approaching 1 million euros.> Lead international media visibility strategy, integrating with overall marketing efforts. > Orchestrate all facets of paid media campaigns (print and digital), encompassing booking, optimization, performance tracking, and asset creation, across various channels including social media ads, SEA, display and Out of Home. > Manage influencer, and B2B referral programs. > Oversee relationships with media companies, external agencies, and additional resources. > Collaborate with cross-functional teams and subsidiaries. > Analyze campaign performance and manage media budget. Show less