Experience

• 

  Modern luxury

  Jan 2009 - May 2010

  Editorial associate

  ● Drafted, pitched, and wrote editorial/advertorial columns on various topics concerning Houston living and culture, tailoring specific content to match the needs/interests of varying local and foreign audiences.● Wrote features for restaurant and bar guides in collaboration with the editorial team.

• 

  Kaplan test prep

  Jan 2009 - Jan 2011

  English tutor

  ● Optimized student performance in SAT verbal sections by devising a tailored curriculum for reading comprehension and writing.

• 

  Chicago tribune media group

  May 2011 - Jun 2012

  Digital columnist | redeye publication

  ● Contributed content to help launch RedEye’s inaugural digital edition, utilizing a local, younger audience tone to increase online engagement.● Crafted and edited weekly blogs about Boystown Chicago’s culture, events, and people with a humorous and creative flair; earned a weekly column called “Boy About Boystown,” created with a Sex and the City-esque vibe for LGBTQ+ residents of Boystown.

• 

  Arbre llc

  Sept 2012 - Sept 2014

  Content specialist and developer | digital app startup

  ● Drafted and maintained digital and social content utilizing HTML and CSS, highlighting content around bar, nightlife, real estate, and restaurants to convert readers into downloads.● Developed and assessed dynamic iOS applications with Objective-C and Xcode, launching the submission-ready application; engineered a “soft landing” for new city transplants, streamlining access to a better community and connections.

• 

  Center on halsted

  Nov 2014 - Dec 2015

  Marketing operations specialist | non-profit community center

  ● Wrote digital and editorial content to promote relevance, health, and DEI, for Chicagoland’s LGBTQ+ community, implementing social media campaigns for events alongside the marketing team; maxed out attendance and ticket sales for the largest event two years in a row.● Analyzed and reported on digital content performance in editorial, social, and PR channels to improve engagement, optimize outreach, and grow community collaboration; significantly increased attention, the number of events, and event attendees.● Oversaw the monthly event and rental space portfolio for the organization, performing outreach, holding community meetings, and securing event partnerships with groups such as the Athletic Alliance of Chicago, The Legacy Project, and the Chicago History Museum. Show less

• 

  Identity digital inc.

  Dec 2015 - Sept 2016

  Content manager

  ● Developed original content and Squarespace-built, top-level domain brand websites while writing for online publications, including Inc. and Fast Company, experimenting with timing, frequency, length, and tone for channel optimization; reached 10-20k impressions per article.● Served as an associate producer of digital video content, managing shoots in collaboration with the production team; created, scripted, and storyboarded a video commercial for the Name.Kitchen brand, growing brand awareness and recognition.● Executed marketing initiatives, expanded verticals, and built websites for B2B/B2C audiences, reporting directly to the CMO; developed cross-medium campaigns, including online publications, social media, websites, and paid ads, moving leads from awareness to consideration. Show less

• 

  Illinois technology association (ita)

  Sept 2016 - Jan 2020

  Content marketing manager

  ● Directed creative branding, PR, and marketing strategies for over 500 members, executing email marketing, Wix event websites, and content initiatives; sold out events, grew membership, and amplified Chicago tech-related conversation through impactful thought leadership.● Maintained an editorial calendar, creating successful content marketing campaigns, social media, blogs, thought leadership, and white papers for preeminent Chicago technology companies such as Enova, Lantern Partners, and SAVO.● Constructed and distributed weekly email newsletters, digital, and social content, utilizing A/B testing and performance analysis to refine content strategies; achieved an average annual email list growth rate of 3%, a 31% open rate, and a 3.4% click-through rate. Show less

• 

  Tier one partners

  Mar 2020 - May 2022

  Content strategist | copywriter

  ● Developed a diverse array of blogs, video scripts, quizzes, and an interactive multimedia financial literacy program and Minecraft integration called Fintropolis for Big Sean, HBCU students, and Ally Bank; earned multiple industry awards.● Led the SEO content team for Ally Bank, implementing creative content strategies with emergent techniques, such as skyscraping, segmentation, personalization, cluster creation and analysis, competitive content audits, keyword research, optimization, and content briefs.● Managed client-side SEO, Google Analytics, keyword research, inbound marketing, email marketing, and multiple content management systems, including HubSpot, MarketMuse, and WordPress.● Reported directly to the VP of Content while collaborating with team members and leadership in scaling campaigns and nurturing innovative ideas; secured notable B2B technology clients such as Hitachi ID, crafting inventive content marketing blogs, whitepapers, and e-books. Show less

• 

  Scratch marketing + media

  Jul 2022 - Oct 2023

  Senior content strategist | senior writer

  ● Created diverse case studies, websites, research reports, infographics, press releases, and thought leadership, adhering to client brand guidelines and objectives to curate and achieve large-scale projects such as the 2023 Comcast Business Cybersecurity Threat Report.● Collaborated with a dynamic team managing multiple projects, creating integrated, cross-functional content that consistently exceeded client goals and KPIs; earned placements with TechCrunch and VentureBeat, delivering 103K and 22K impressions, respectively.● Partnered with a variety of B2B technology clients, from Fortune 500 corporations to innovative startups, analyzing industry trends and competition to enhance content strategies; collaborated with top VC funds and investment companies like Lyft, Casper, and Impossible to amplify brand visibility through integrated PR, content, and marketing initiatives. Show less

• 

  Freelance

  Nov 2023 - now

  Lead content strategist | senior writer
• 

  Guilty party

  Nov 2023 - now

  Lead content strategist | senior writer

  ● Design and execute forward-thinking content strategies, enhancing audience interaction through meticulous planning, creative trials, and continuous refinement.● Perform in-depth analysis and systematic content evaluations of client sectors, competitor activities, and market dynamics to develop and optimize initiatives that consistently surpass client objectives and key performance indicators, working with brands like Earthwise, Presto, and Reynolds.

• 

  Perficient

  May 2024 - now

  Senior content strategist

  ● Craft compelling content and strategies, driving innovation and engagement through strategic planning, experimentation, and optimization.● Orchestrate extensive research and content audits on client industries, competitors, and market trends to design and enhance initiatives that achieve and surpass goals and KPIs for clients such as Ardent Mills, FedEx, and ShopRunner.