Aleksandra Rosic

Aleksandra rosic

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  • Timeline

  • About me

    Brand Communication Executive (Serbia, Montenegro, Croatia) at LC Waikiki

  • Education

    • Faculty of political sciences university of belgrade

      2014 - 2017
      Master's degree communication and media studies
    • Faculty of philology university of belgrade

      2008 - 2014
      Bachelor's degree serbian literature and language
    • High school "svetozar markovic"​

      2004 - 2008
  • Experience

    • Photo studio

      Oct 2012 - Mar 2016
      Photo post-production
    • Legal and business high school

      Apr 2015 - May 2015
      Teacher of serbian language and literature
    • High school "svetozar markovic"​

      Mar 2016 - Oct 2016
      Teacher of serbian language and literature; teacher of rhetoric
    • Bizlife

      Oct 2016 - Dec 2016
      Project manager
    • Ovation bbdo

      Dec 2016 - Jun 2018
      Content and community manager

      - Maintaining pages/profiles/channels: Facebook, Instagram, LinkedIn, YouTube, Twitter- Daily monitoring communication with fans on Social Media- Updating and improving SM communication- Content creation - Creating monthly content proposals with designers- Participation in pitches - Social Media analytics on a monthly/midyear and yearly basis- Copywriting - Creating digital activations- Media agency coordination - Coordinating influencers’ contentClients:PepsiCo brands: Chipsy, Clipsy, Pardon, Gud; Dr.Oetker, C Slatka tradicija; Delta City, Danubius, Yuhor, Nelt Group, Salveo, Frikom, Sensation Show less

    • Kreativa new formula - an element of alkemy

      Jul 2018 - Oct 2018
      Head of social

      - Communication with clients - Digital team coordination- Digital strategies- Creative concepts - Participation in pitches - Invoicing- Cost estimates- Budget splittingClients: Delhaize retail chains: MAXI, Shop&Go, Tempo; Saint-Gobain Weber; Milšped; Epilion

    • A-gruppen.se

      Sept 2018 - Sept 2019
      Social media manager

      As an external, Belgrade based, collaborator on Social Media Manger position had an opportunity to manage Social Media channels for five companies - four based in Stockholm (A-gruppen, A-direkt, A-projekt, A-arkitekter) and one in Belgrade (A-services) and coordinate internal communication for colleagues in Stockholm and Belgrade. Professional role and responsibilities were focused on:Social Media channels maintaining:- Facebook for all companies, except A-services- Instagram for all of them- LinkedIn pages for all of them- Copywriting for all SM channels- Content creating/visuals for all SM channels Internal communication: - Workplace platform- daily communication with colleagues from Stockholm- strong understanding of Swedish culture Show less

    • Dna communications - serbia

      Oct 2018 - Apr 2020
      Digital account manager

      - Communication with clients - Project management- Content and overall digital communication improvement- Setting and maintaining the tone of brand communication- Coordination of digital process: brief, proposal creation and approvals- Digital strategies- Creative concepts - Cooperation with all sectors - Presentations - Participation in pitches - Analytics and reports - Advertising proposals- Cooperation with influencers: content coordination and organizing events with influencers- Coordinating creation process of applications and activations- Invoicing- Cost estimates- Budget splittingClients:Rauch (10 markets), Teekanne, Vojvođanska banka, Knauf Insulation, BASF, REHAU, USAID Projects (Belgrade Food Show, Association for Promotion of Serbian Food), Serbia Does Food Show less

    • Represent communications

      Apr 2020 - Aug 2022

      - Communication with clients - Digital strategies- Creative concepts - Cooperation with PR sector and production- Presentations on pitches and festivals - Analytics and reports - Advertising proposals and budget splitting- Cooperation with influencers: concept proposals and content coordination - - Invoicing- Budget splittingClients: Hemofarm (STADA Group), BEG Airport Nikola Tesla (VINCI Airports), Every Can Counts (Ball Packaging), Bambi, Philips, Roche, Schneider Electric, MSD Show less

      • Senior Social Media Manager

        Mar 2022 - Aug 2022
      • Digital Account Manager

        Apr 2020 - Mar 2022
    • Lc waikiki

      Sept 2022 - now

      - Aligning brand activities with local marketing strategy- Managing creative agency, media buying agency - Working closely with production team:https://www.instagram.com/p/DDUaA0cIaDF/https://www.instagram.com/p/DCbuMUkAy1E/https://www.instagram.com/p/C_AvvXaI7Dv/- Proposing omnichannel campaign ideas for seasonal peaks- Supervising variety of marketing campaigns - OOH, radio, influencers and ads on social media campaign- Working closely with commercial team- Reporting campaign results to HQ team- In charge of brand communication in Serbia, Croatia and Montenegro Show less

      • Brand Communication Executive

        Aug 2024 - now
      • Digital Communication Supervisor

        Sept 2022 - Aug 2024
  • Licenses & Certifications

    • Tiktok academy - course 101 completion

      Tiktok
      Feb 2023
      View certificate certificate
    • Content academy

      Represent academy
      Nov 2020