Experience

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  Ecole suisse de ski nendaz

  Dec 2014 - Apr 2016

  First level ski instructor

  Qualified first level ski instructor, trained and teaching in French. I had to develop my presentation and communication skills in order to hold the attention of large groups of children. I learnt to present strategically, being aware of my surroundings, engagingly, communicating important, technical information in a child-friendly format, and to work both with children and other ski instructors.

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  Nestle purina

  Jun 2015 - Aug 2015

  Summer intern in central marketing intelligence

  Over the 2 month period that I worked for Nestle Purina, I created an online (TeamRoom) research data base, to be used by all global and local marketing departments and research teams in Nestle. I was able to classify and upload all the marketing projects and research reports conducted by Purina in Europe since 2005, and successfully launch the library in my final week of the assignment.

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  Ogilvyone uk

  Aug 2015 - Sept 2016

  Work experience

  I have had two separate two week work experiences in the summer of 2015 and 2016 with Ogilvy One, one in their creative department and one in their planning department.i) Creative: writing copy for client briefs in all areas of service that the agency provided -social content, direct mail, website banners. Evaluating writing and language, thinking creatively under time pressure, and working intimately with other creative minds to achieve results.ii) Planning: participated strategy and content meetings, learning how to use multiple platforms to ensure the reach of a message or campaign. Worked on producing an outreach document of social media influencers and influential publications, compiling research to be used in campaigns, as well as editing a short film for a presentation to a client. Show less

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  St cuthbert's boat club

  Jul 2016 - Jul 2017

  Sponsorship and media secretary

  As Sponsorship and Media Secretary (a voluntary position) for my college boat club, my responsibilities included ensuring a consistent and interesting online presence on all our social media platforms (Facebook, Twitter and Instagram), redesigning our website and sourcing sponsors. Social Media:I posted consistently and regularly on all three platforms during every event and race the boat club participated in, seeing a rise in followers across Facebook, Instagram and Twitter as a result. As a small college boat club, the online endorsement of official race accounts and rowing brands (Rowing In Motion and Stich Rowing) was a huge achievement and also saw an expansion in our following. Website:I rewrote the copy for the official boat club website with the help of a small team, redesigning the layout to be more user-friendly. The website functions both as an advertisement to potential sponsors and donors, as well as a means of relaying important information to new members and students. The ultimate aim was to create a professional and clean-cut website that communicates what we as a club offer appealingly. The feedback has been positive.Sponsorship:During my time in the position, we procured the first sponsor the boat club has had in several years - Rowing In Motion. I began work on redesigning the boat club sponsorship brochure which will be sent out by my successors. This new brochure enables the sponsorship of specific squads, boats, and races to better motivate investment. These more specific and targeted investment opportunities yield more immediate results and sponsors are able to witness the direct result of their involvements. Show less

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  Redwood publishing limited

  Sept 2016 - Oct 2016

  Summer intern

  Redwood Ltd is a leading content publisher for several big brands. I greatly enjoyed my experience over the weeks I was there, enjoying the journalistic quality and high standards of writing involved in quality content production.I worked on the Volvo, Mazda, Boots, and Virgin Media accounts with Redwood which was a true insight into the variety and diversity of content publishing. I was able to write copy, contribute during a strategic ideas meeting, come up with article features for the newsletter and to successfully research multiple local article ideas for Zoom-Zoom (Mazda’s magazine) to be presented to the client. Show less

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  Taskeater

  Oct 2017 - Aug 2018

  Marketing manager

  As Marketing Manager of Taskeater, I operated as a one-woman marketing department. This fast-growing start-up had previously sold services exclusively through traditional, outbound techniques, so I spearheaded their inbound, content marketing strategy and relationship building from scratch over my time in this role. This included:- Planning and developing a new website design and migration in partnership with a digital agency.- Auditing and optimising website pages to optimise for search and user experience. - Audience mapping and market research: developing personas based on current and target clients.- Writing sales copy and email marketing campaigns for Taskeater's clients.- Writing search-optimised website pages and posts.- Producing and promoting lead magnet content (white papers, reports, webinars and brochures) - Automating the marketing process with workflows using Hubspot and Mailchimp.- Building and maintaining a social presence across Twitter, Facebook, Instagram, and LinkedIn.- Writing and sending company-wide communications- Reporting to leadership: presenting strategic plans and data-based updates directly to the board. - Managing projects with external developers, photographers and designers to produce content.- Planning, managing and evaluating paid campaigns across social and search channels.- Researching, developing and managing a Search Engine Optimisation strategy using SEMRush. - Conducting PR, influencer and backlink outreach to increase brand awareness and authority. Show less

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  Nspcc

  Aug 2018 - May 2022

  My role was to create compelling authentic content that inspires positive action from our website audiences on both the NSPCC and Childline websites.This involves both the creation of new website content and campaign landing pages to educate and convince our website visitors to donate, sign up or engage with our cause, as well as editing existing content to ensure it meets the needs of our audiences and rank highly on search engines.As part of a wider website transformation and digital upskilling project across the organisation, I also ran training sessions with non-digital teams to empower them to create and test their own content on our websites, helping to build a decentralised skill-set of self-sufficiency throughout the charity to help realise our full digital potential and strategic goals. Show less I worked as part of an award-winning Communications team at NSPCC, recognised its talent, expertise and creativity in inspiring and challenging people to act on child abuse. Our team was responsible for leading the delivery of NSPCC corporate communications to our 2,000 colleagues and 10,000 volunteers. Through sharing stories about how we’re impacting children and families, our aim was that our people know what we’re achieving across the NSPCC and feel inspired and motivated to spread the word to each other and the outside world - encouraging our staff and volunteers to behave as ambassadors.In this role I:1. Planned, delivered and evaluated internal communications programmes to engage staff and volunteers2. Helped to develop and deliver the agreed team strategy, plans, and standards across the organisation3. Worked effectively with teams across the NSPCC to achieve their communications goals4. Spearheaded internal communications analytics tools and reporting to evaluate progressThe NSPCC is the leading charity focused on preventing cruelty in the UK. In order to carry out charitable work, maximise impact and achieve our strategic aims, internally communicating actions and progress efficiently and effectively with our stakeholders and audiences was key to success. Show less

  • Senior Digital Content Officer

    Jul 2019 - May 2022

  • Communications Officer

    Aug 2018 - Jul 2019
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  Salt

  May 2022 - Aug 2024

  Content manager

  In the time I managed content for Salt, an international digital recruitment agency, traffic to our blog more than doubled, and the brand benefited from international content partnerships through the Creating Futures podcast and video series growing Salt's audience worldwide and online. I worked to create a powerful content marketing strategy to strengthen Salt's online presence, build a wider global audience, and empower their internal community to build their business relationshops with content touchpoints.Achievements in this role include:- Developing a brand tone of voice and style guide to reflect Salt's personality and values- Researching and managing a search-first content strategy: prioritising evergreen content- Writing, editing, and producing content for candidates and business owners - Promoting content on social media, in newsletters, and as part of email campaigns- Sourcing and sharing diverse stories of success in the digital world for online interviews- Developing case studies with key clients to showcase service excellence- Working with recruitment consultants worldwide to generate their own content- Diversifying content streams and promotion, pivoting to a video-first approach to reach further- Managing and editing freelance writers to create search-optimised content to build website authority- Working closely with developers to increase domain authority, visibility, and rank in SERPs - Redesigning and reordering the website for better user-experience and readability- Managing content marketing campaigns, working closely with design, social media and marketing- Supporting EDI and corporate responsibility initiatives worldwide through content- Sourcing, hosting, producing, and editing 3 seasons of a podcast, doubling the number of listeners- Working with podcast studios internationally to create video podcasts, shorts and reels Show less