Experience

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  Shindig

  Oct 1998 - Oct 2003

  Creative consultant, owner

  Conceptualized, organized and facilitated branding, advertising, marketing deliverables and special events for businesses and individuals. Designed creative and high-impact content with limited resources and tight schedules. Collaborated with clients to execute specific plans and visions. Consistently generated new business, attaining $90,000 net annual revenue after 5 years in operation.

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  Rabbit rabbit

  Oct 2003 - Aug 2005

  Creative director, owner

  Orchestrated creative teams to produce dynamic work within a virtual agency specialized in branding, identity and integrated campaigns for corporations and regional businesses. Conducted all meetings with prospective clients and established clientele. Managed budgets, invoices, schedules, contracts and status of projects accurately and efficiently.

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  Coates kokes

  Aug 2005 - Apr 2007

  Production manager

  Quickly promoted from Coordinator to Manager. Collaborated closely with Creative Director to manage all creative deliverables including radio, television, web, digital, outdoor and non-traditional. Managed cross-functional creative team of up to 15 for up to 60 simultaneous projects. Assumed ownership of project timelines, ensuring on-time completion by delegating tasks and adjusting timeline as necessary. Filtered drafts to creative director and provided direction to writers and designers.

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  Casby

  May 2007 - Sept 2011

  Creative director, owner

  Directed innovative campaigns to help companies grow through print, web, non-traditional, point-of-purchase and event content. Recruited, hired and directed 5 person creative team including photographers, copywriters and web developers. Managed workflow process from start to finish, including drafting contracts, creating schedules, and keeping clients up-to-date throughout project lifecycle. Generated new business and maintained clientele through delivering on-brand, on-budget and out-of-the-box campaigns that exceeded client expectations. Show less

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  Sharp microelectronics

  Jan 2008 - Jun 2010

  Marketing director

  Developed and oversaw internal creative team that became the hub of all marketing materials, allowing the budget to drop 90% saving the company $900,000.Collaborated with stakeholders and project team to consistently meet project milestones and deadlines, giving stability within the culture. Developed and managed systems to deliver marketing campaigns aligned with company’s goals and objectives.Partnered with distributers to determine needs and designed strategies to engage target markets directly. Show less

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  Sutter larkin

  Oct 2011 - Apr 2017

  Designer, owner

  Conceptualize and create eclectic, high-designed and eco-friendly fashions targeted to the conscious consumer, building a defined brand from the ground up. Generate revenue by implementing thoughtful business strategies for pop-up and online stores and ensuring a consistent customer experience. Gained profits by creating an efficient and dynamic production system. Conceptualize, coordinate and facilitate all events and photo shoots while remaining consistent with brand visual strategy. Promote line via Twitter by leveraging expertise in sustainable fashion and sharing relevant and inspiring information. Celebrate individuality, style and positive energy via Instagram.Selected to participate in: Project Inform’s Evening of Hope Fashion Show, LA Fashion Week with Mad Girl Productions, and Beats for Boobs Fashion Show.Published 7ROAR Volume 2 “I Don’t Have to Tell.”Named Director’s Pick for RAW semi-finals and Finalist in Sugar Art Fashion Show.Designed concept and facilitated all logistics for fashion events including Dreame: A Midsommer Fashion Fantasy, Shop & Sip Fashion and Trunk Show, Gem of a Party Fashion and Trunk Show and Hayes Valley Fashion and Trunk Show. Show less

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  Happy trails riding center

  Apr 2015 - Nov 2016

  Marketing consultant (pro bono)

  Designed promotional materials including posters, postcards and emails for non-profit organization’s annual fundraising event. Collaborated with stakeholders to determine content and objectives for seasonal newsletter, then added creative elements to increase engagement with the reader.

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  Patagonia

  Apr 2018 - Nov 2020

  Floor lead / environmental point person
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  Global fashion exchange (gfx)

  Oct 2018 - Mar 2020

  Director of nyc events
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  Carrie asby wellness

  Jul 2021 - now

  Wellness coach, founder

  My mission is to intertwine the power of ecotherapy with daily mindfulness to forge a harmonious mind-body connection. I focus on ritual habit integration, a cornerstone technique that fosters self-discovery and nurtures self-love.My approach has successfully empowered clients to cultivate sustainable lifestyle changes, enhancing personal well-being while promoting environmental mindfulness. The competencies in ecotherapy and creative direction are not just professional pursuits but a reflection of a profound commitment to the betterment of individuals and their surroundings. Show less