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Guilherme De Freitas Coutinho

Guilherme De Freitas Coutinho

Art Director

Followers of Guilherme De Freitas Coutinho194 followers
location of Guilherme De Freitas CoutinhoRio de Janeiro, Rio de Janeiro, Brazil

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  • Timeline

  • About me

    Branding | Strategy | Art Direction | Design

  • Education

    • SUIS - Shanghai United International School

      2010 - 2016
      International General Certificate of Secondary Education (IGCSE)

      Studied at Shanghai United International School (SUIS) from Grade 5 to the end of Grade 10, completing the two-year International General Certificate of Secondary Education (IGCSE) program throughout Grade 9 and 10.

    • M2BR Academy

      2019 - 2019
      Social Media Training in Social Media

      Training and mastery of the basic concepts of Digital Marketing and Content Marketing, including strategies for planning and executing social media campaigns through Facebook Marketing.

    • Shanghai American School

      2016 - 2017
      International Baccalaureate Diploma Program (IB) - Year 1

      Completion of 11th Grade as well as the first year of the International Baccalaureate Diploma Program (IB).

    • ESPM Escola Superior de Propaganda e Marketing

      2023 - 2024
      Postgraduate Degree | Lato Sensu Strategic Communication and Branding

    • CRIA

      2021 - 2021
      Training in Digital Strategy Digital Marketing 8,12

    • ESPM Escola Superior de Propaganda e Marketing

      2018 - 2022
      Bachelor of Social Communication Advertising and Marketing 10

      Activities and Societies: Integrated Projects developed over the semesters, which were finalists and/or first placed - the brands: Bondinho Pão de Açúcar, Spoleto (Grupo Trigo), Power of Seduction Force by Antonio Banderas (PUIG Brasil) and PlayKids. Former member of the school agency Origem Comunicação. Final Grade TCC: 10

    • EARJ - Escola Americana do Rio de Janeiro

      2017 - 2018
      International Baccalaureate Diploma Program (IB) - Year 2

      Completion of the 12th Grade at Escola Americana do Rio de Janeiro, as well as the International Baccalaureate Diploma Program (IB).

  • Experience

    • Origem Comunicação ESPM Rio

      Nov 2019 - Aug 2020
      Art Director

      - Creation of several pieces and arts for the agency's social media (Origem Comunicação).- Execution of the Freshman Project (Campanha Calouros) 2020.1.- Execution of the Havas International Project - Dubai.- Execution of the Freshman Project (Campanha Calouros) 2020.2.

    • Alento Marketing Esportivo

      Aug 2020 - Feb 2021
      Art Director Intern

      - Creation of internal pieces and content for the agency's social media.- Creation of graphic pieces (Magazine Covers, Flyers, E-mail Marketing, Digital Pieces, etc.) for several clients.- Editing podcasts and nuggets (Alento Audio Experience).- Development of Visual Identities.In November 2020 there was a merger of Alento Marketing Esportivo with Estúdio 538.

    • Estúdio 538

      Nov 2020 - Feb 2021
      Art Director Intern

      - Creation of internal pieces and content for the agency's social media.- Visual Identity Development (Stylescapes, Key Visuals, etc.)- Creation of graphic pieces (Playlist Covers, Singles Covers, Digital Pieces, etc.) for several clients/artists in the music industry.

    • Adventures

      Jun 2021 - Jun 2023

      - Creation of the Adventures Intranet 2.0 (Webflow).- Arts and Key Visuals for Internal Campaigns.- Arts and Graphic Layouts for Internal Communications.- Arts and printed ESG posters for the offices.- Participation in the implementation and dissemination of the Cyber ​​Champs Program.- Development of the KV for the Ambassadors of Culture Program.- Participation in the creation and visual layout of the Code of Conduct and Ethics.- Layout of Guides and Manuals.- Maintenance and updating of Adventures Intranet 1.0 (Google Sites). Show less - Development and creation of Adventures Intranet 1.0 (Google Slides).- Participation in the creation and visual layout of the Guide: The Path to Growth.- Elaboration of internal presentations/slideshows.- Development of Key Visuals for internal materials/content.- Promotional arts for internal events.- Arts for Internal Communication.- Arts for social networks.- Arts and Key Visuals for Endomarketing Campaigns.- Editing of Newsletters.- Screen and audio recording of internal Talks.- Editing of internal Talks.- Arts for invitations/thumbnails/schedules/frames for internal Talks.- Cutting and editing videos for social networks. Show less

      • Art Director

        Apr 2022 - Jun 2023

      • Jr. Art Director

        Dec 2021 - Apr 2022

      • Culture Creator Intern

        Jun 2021 - Dec 2021

    • Jones

      Jun 2023 - now
      Art Director

      Jones is a spin-off of Adventures, which launched in June of 2023.- Creation of JAMP's visual identity, an internal brand of the Jones Agency.- Creation of the Work From Anywhere Guidelines e-Book.- Creation of the IT Manual e-Book.- Creation of the Jones Intranet (Webflow).

  • Licenses & Certifications

    • Business Branding With Personality: Build An Authentic Brand

      Udemy
      Jul 2020
      View certificate certificate

    • O Impacto do Branding

      LAJE
      Mar 2025

  • Honors & Awards

    • Awarded to Guilherme De Freitas Coutinho
      The Duke of Edinburgh International Award - Bronze Certificate The Duke of Edinburgh International Award Jun 2016

  • Volunteer Experience

    • Volunteer at Adoption Dates

      Issued by Jaiya's Animal Rescue (JAR) on Mar 2015
      Jaiya's Animal Rescue (JAR)Associated with Guilherme De Freitas Coutinho

    • Fundraising Volunteer

      Issued by Shanghai American School - Operation HOPE on Sept 2016
      Shanghai American School - Operation HOPEAssociated with Guilherme De Freitas Coutinho