Michael Rafferty

Experience

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  Philip Morris Management Corp

  Aug 1988 - Jan 1995

  Led financial, operational and integrated systems audits with an emphasis on financial, managerial and access controls in the areas of sales, marketing, ad agency and production of company's domestic tobacco operations. Supervised, developed and evaluated senior and staff level auditors to understand, identify and develop business and control processes and issues. Led and performed acquisition and divestiture reviews. Identified excessive and fraudulent trade and promotional spending of $2.6M. Show less

  • Lead Auditor, Corporate Audit, Tobacco

    Jan 1992 - Jan 1995

  • Senior Auditor, Corporate Audit, Food, Beverage & Tobacco

    Jun 1989 - Dec 1991

  • Auditor, Corporate Audit, Food & Beverage

    Aug 1988 - May 1989
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  Philip Morris USA

  Feb 1995 - Sept 2003

  Recruited to lead cross function project team of over 50 employees and contractors implementing business process and IT / SAP technology enhancements for the Marketing and Field Sales organizations. Improved consumer promotional pass through of trade spend and execution efficiency of 2,700 Account Managers administering trade payments. Responsible for working in concert with the Senior Vice-President and CFO developing and presenting five year volume, pricing and revenue planning scenarios. Developed and drafted the President & CEO’s annual budget speech to the Board of Directors. Led $650 million sales district from 86 out of 88 to top district in region and top five in the country. Responsible for Philip Morris USA sales for Colorado and Wyoming, operating budget, and delivery / execution of in-store resources. Led and developed 35 full-time professional sales team, 30 retail merchandisers, 3,500 retail stores including leading retail chains and wholesalers. Led Western Region (12 states) Finance organization responsible for developing the budget and overseeing the financial controls of $50M in operating and $250M of in-store and wholesale resources executed by over 500 Sales Managers. Led Finance Team in collaboration with Region VP, Section Sales Directors and Account Managers to develop sales strategy, improve trade program merchandising and promotional participation to increase share and revenue.

  • Senior Manager, Marketing Services - Finance Systems and CRM Implementation

    Sept 2001 - Sept 2003

  • Senior Manager, Financial Planning and Analysis

    Nov 1999 - Aug 2001

  • District Sales Manager, Philip Morris USA

    May 1998 - Oct 1999

  • Region Finance Director, Western Region

    Apr 1996 - Apr 1998

  • Region Finance Manager, Western Region

    Feb 1995 - Mar 1996
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  Altria Client Services

  Oct 2003 - Jan 2012

  Led the Marketing Procurement Organization supporting Brand Marketing, Marketing Services, Marketing Information and Consumer Research clients on sourcing strategy, negotiations and contract development. Annual contract spend in excess of $500 million. Directed the sourcing strategy, supplier management, ideation and quality compliance for Brand Marketing’s consumer incentive items related to direct mail, sweepstakes, digital and experiential event programs across three operating companies. Developed and managed off shore suppliers with process and procedures to provide responsible factory evaluation, social compliance, country of origin and quality practices. Show less Established a new strategic cost reduction focused organization and related infrastructure incorporating lean / six sigma approach designed to identify, quantify and deliver a pipeline of direct material productivity savings for three operating companies. Developed and led the standardization of the company’s material qualification process to improve and develop existing and new products by collaborating with New Business Development and Product Development and Engineering Teams. Led monthly updates to New Product Development, Engineering and Operations Senior Level Management. Established a central budget function for all direct manufacturing materials to drive and validate productivity savings. Show less Led the Marlboro Brand Marketing Procurement Organization’s sourcing strategy, ideation, supplier management, and quality initiatives for the Marlboro’s consumer incentive items related to the Marlboro catalog, direct mail, sweepstakes, digital and experiential event programs. Collaborated with cross-functional stakeholders (Brand Marketing, Marketing Services, 3PL, Finance, Law and suppliers). Globally sourced items responsibly by requiring and monitoring supplier factories and products to ensure all socially responsibility audits and product testing met all laws and requirements. Show less

  • Senior Manager, Marketing Procurement, Contracts, Incentives & Quality Programs

    Feb 2011 - Jan 2012

  • Senior Manager, Strategic Cost Reduction, Material Qualification and Budgets

    Oct 2009 - Jan 2011

  • Senior Manager, Direct Materials Procurement, Converted Packaging Group

    Oct 2007 - Sept 2009

  • Senior Manager, Marketing Procurement, Marlboro Brand

    Oct 2003 - Sept 2007
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  American Accessories International

  Feb 2012 - Dec 2012

  Management / Account Executive - Product Development, Sales & Marketing

  Led the development and implementation strategies for the creative design, product development and off-shore manufacturing of custom promotional products. Products developed and manufactured were used by consumer products goods companies for promotions, in-store gifting with purchase, sweepstakes and experiential events. Directed overseas product development resources at the company’s China office and traveled to overseas factories. Established and implemented Ad Specialty division to meet low volume / quick turn items to support client needs. Show less

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  Kaplan, Inc.

  Jan 2014 - Sept 2020

  Successfully partnered with multiple educational and affiliate business units to improve the delivery of the company's goals and objectives. As a strategic thinking partner this was accomplished by creating client and supplier strategies resulting in better defining business needs to identify and negotiate sourcing solutions and executing supplier strategy. Identified similar needs, categories of spend and suppliers across all divisions and unrelated parent company affiliates. Partnered and influenced using business case analysis with the C-level Suite to "sell" their organization's participation in enterprise agreements. Negotiated enterprise supplier strategies creating opportunities to serve as client of choice, providing senior top-to-top opportunities leading to improved ideation, innovation, and aligning strategic goals and objectives for all organizations. Delivered cost reductions and efficiencies exceeding $10 million. Show less

  • Executive Director, Global Marketing & Indirect Procurement

    May 2015 - Sept 2020

  • Director, Global Marketing Procurement

    Jan 2014 - Apr 2015