Sanchayeeta Verma

Experience

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  Kiwi TTK

  Jun 1994 - Sept 1995

  Product Executive - Sales and Marketing

  Sales (East Region) & Marketing (Toilet Care Range)

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  J. Walter Thompson Worldwide

  Oct 1995 - Jan 1999

  Media Planning & Buying

  Media planning & buying across varied client portfolioClients: GSK, Nestle, Pepsi, Motorola

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  Lowe Lintas

  Jan 1999 - Nov 2003

  Channel Planning Director

  Media planning & buying across varied client portfolio. Head of one of 3 units. Client relationship management & New business development. Clients: Nestle, LG, Dabur, Idea Cellular, Indian Army, MIT (Y2K), Convergys, HECL, BSL, Gillette (Wilkinson), Oberoi Hotels

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  Mindshare

  Dec 2003 - Jun 2009

  Raising strategic product & shaping Mindshare’s relationship with key clients (GSK, Motorola, Kellogg’s, Ford, Virgin Mobile, ICICI, Castrol, DTC, Nike, USL, Onida, PepsiCo) across India- Built national team across offices. Part of GroupM Trainer Community- Launched & roled out GroupM India’s first communication planning framework ‘Destination Planning’ and later Mindshare ‘Value Exchange’ framework. Internal and client adoption & workshops - As part of Mindshare Global & GroupM India strategy senior leadership- Rollout of global projects – Touchpoints (Connections, Encounters), Trend-spotting (24 hour Digital Day, Asia Scout Network), Associative Marketing (PartnerZ)- Rollout of GroupM India projects – CelebZ (measuring celeb equity for higher accountability in celeb endorsement), Intelligence (automation software for competitive data analysis) Show less

  • National Director, Insights & Communication Planning

    Jul 2006 - Jun 2009

  • Business Director

    Dec 2003 - Jun 2006
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  Wavemaker

  Jul 2009 - May 2020

  Senior Vice President

  • Senior Vice President, Head ITC India SBU Operations (May 2017 to May 2020)• Managing Partner, Head South India & South Asia (2014 to mid 2017) • General Manager, Head South India (2009 to 2013)Achievements: 1) Established Wavemaker (erstwhile Maxus) South India operations. Grew business from a loss making SBU (single city) in 2009 to a multi-city highly profitable business, (15X media billing growth, 6X revenue growth). Growth through expanding client base; attracting & retaining best talent (Business & Practice Experts); strategic networking; and driving a culture of diversity & teamwork 2) Created dominant profile in market. Employed industry-first practices using Digital, Data Science, Content & Trading. 120+ awards won across national & global platforms. Enabled by long-term relationships & trust among industry and clients.3) Wavemaker South Asia Regional management. Role involved mentoring South Asia country teams, learning transfer and client acquisition/ relationship management4) Acquired the ITC account (Wavemaker India’s largest client). Established Wavemaker ITC India SBU including hiring, processes, controls. Set up Wavemaker units in Bangalore & Mumbai servicing 6 client businesses across four client locations (Bangalore, Kolkata, Chennai & Delhi) Show less

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  Oroprise Solutions Pvt. Ltd. (OSPL)

  Oct 2020 - Jun 2023

  Member of the Board of Advisors

  Member of the advisory board to enable the following initiatives:1. Digital automation to optimize municipal/city services and revenues2. Expansion of competency targeting growth in the global market3. Business development in the domestic market with a broader & customized spectrum of services

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  Fogoo Education

  Apr 2021 - Jun 2023

  Member Board of Advisors

  Working towards advancing goals in the education sector for underserved children. Strategy and outreach to maximize the impact of Fogoo’s efforts to improve Foundational Literacy & Numeracy (FLN) in Class 1-5 students in the lower socio-economic strata of semi-urban/rural areas through content & technology.Privileged to be able to contribute towards a critical area of focus in the National Education Policy 2020.

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  Carat

  Jul 2023 - now

  Chief Executive Officer

  Driving Carat & dentsu global brand proposition. Boosting the agency's growth trajectory through strategic leadership. Mentoring the agency's incredibly broad talent pool, encouraging them to explore disruptive innovation-led solutions that lead to tangible client-centric business outcomes. Leading teams to delivering unparalleled transformative media solutions as trusted partners to our clients