
Timeline
About me
Chief Marketing Officer
Education

Insead
-Senior executive program
Villanova university
-Bachelor’s degree engineering
Drexel university's lebow college of business
-Master of business administration - mba
Drexel university
-Master of business administration (m.b.a.) finance
Experience

Xerox corporation
Jan 1996 - Jan 2006Vice presidentI held positions at Xerox Corporation including Vice President of Business Team for Strategy and Product Planning, Vice President of Business Development, Director/VP of Marketing for Europe and GM / VP of a Business Unit for a European Sales Operation. I have a global view, as I lived in Europe as an Ex-Pat and have extensive experience dealing with Japanese distribution and technology partners. While as a senior executive /VP I executed plans and created strategies for large organizations with revenues of $2 billion. However, I have also created start up businesses going from 'green field' to $12 million within the first year.SPECIALTIES AND SELECTED ACCOMPLISHMENTSGeneral Management – Grew as GM a $250 million business by double digits yearlySales / Channel Development - Built a dealer channel of 250 reps. from start Marketing / Communications - Managed training, collateral sales process for 2000 reps.Customer / Product Service - Determined customer engagement and product metricsProduct Launch and Specification - Drove all product launches Europe, $2 billion Unit New Business Development – Managed 3 major partnerships as chief negotiatorStart-up - Created a new business delivering $12 million in 12 months Strategic Planning Process - Created new revenue $250 to $1 billion as VP DevelopmentProcurement - Lowered product cost by $70 million, bought $200 million of equipmentFinance, Budget – Defended the establishment of multi-billion dollar bank credit lineFunding Allocation - Prioritized Engineering of $200 millionInnovation & Technology Commercialization - Patent and new technology engagementProfessional & Executive Education - Professor for Graduate Business College Show less

Roberts wesleyan college
Jan 2008 - Oct 2013ProfessorProfessor in the Masters in Strategic Leadership and the Masters of Strategic Marketing at Roberts Wesleyan College. Activities included developing curriculum and teaching graduate students. Developed new courses on Marketing Metrics and the Strategy Capstone course. Completed additional course work at University of Minnesota leading to a dashboard case study of AARP for graduate students.

Dla
May 2017 - Feb 2018Vice president of investmentsEmployed with the investment firm, David Learner Associates which is a privately held securities broker/dealer with assets totaling approximately $6 billion. Their products include MLP's, bonds, mutual funds, retirement planning, life insurance and other services. Licences obtained include a series 7, 63 and 215. Fully licensed in NY and Florida for securities and in Florida for Life and Health.

Sales growth insights, self employed
May 2018 - nowBusiness consultant sales, marketing, business development, interim cmoMarketing and business consultant and interim CMO working with small to medium size businesses and start-ups, to optimize business results and create opportunities for rapid sales growth while maintaining sustainable cash flow. Expertise in GTM implementation, marketing, business planning, sales operations, channels, contracting, pricing, finance, service, CRM and procurement. As an example, a project included strategies and implementation plans to monetize customer data to yield higher clientele retention and increase referral business with SEO, SEM. another project significantly expanded the national footprint for a start up company by on boarding channel brokers and partners and redefining the contract pricing and offerings to achieve a growth potential of 300% yearly revenue increase. Clients as diverse as a start up digital marketing company, a national distribution company, an energy company and a regional construction company. Show less

Smal business development center at florida international university
Mar 2021 - nowBusiness consultant small business development center at florida international university
Licenses & Certifications
- View certificate

Google ai essentials
GoogleSept 2024 - View certificate

Ai for sbdc advisors
CertifymeSept 2024
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