
Timeline
About me
National Category Manager
Education

Bridge school of management
2013 - 2014Master of business administration (m.b.a.) business/commerce, general• MBA (Marketing & Sales)
Experience

Gsk consumer healthcare india
Aug 2005 - Mar 2016Key Responsibilities• Ensure Achievement of Annual Planned numbers target• Building and strengthening relationships with Distributors/key accounts; ensuring high customer satisfaction by providing them with complete product support• Closing promotions for coming months with all accounts.• Making & Maintaining TOT/MBQ with all the national as well as local accounts • Assessing feedback from the clients and working on the same to promote business.• Creating and sustaining a dynamic environment that fosters the development opportunities and motivates high performance amongst the team members• Recruiting, mentoring, training and development of the Field Functionaries for driving sales & operational efficiency.Key Highlights• Spearheaded the business of Rs 75 Lakhs with 21% growth, team of 4 Distributors & 21 People• Handled all the formats Pharmacy (Apollo/Medplus/Religae/Guardian/98.4), Hypers (Big Bazaar/ Air plaza/Hyper City) Super (GPI 24x7/Sabka Bazaar)• Realigned GTM model of Merchandiser with PDA usage for performance measurement• Designed the CCO format for efficient forecasting to ensure the appropriate pipeline• Appointed a Distributor in Punjab to increase the Service level and resulted in 28%business growth.• Successfully Implemented the Chem1 st in 32 outlets In Pharmacy channel of NCR Show less Key Responsibilities• Achieving secondary sales target.• Managing POS,POP, Secondary & Primary Schemes for North Region• Managing the schemes run by company for different-2 channels• Responsible for the sales growth for Nutritional (Health Drink) product category for North Region • Continuously implementing different kind of visibility element in market of North Region• Responsible for the BTL and Micro Activity in North region• Continuous tracking of business development through FORUM(ERP)Key Highlights• Developed Channel Program across channel, Wholesale (Unnati), Self Service (M Track Pilot), Chem 1st for the Chemist Channel• Successfully Launched Horlicks Oats, Kesar Badam, Horlicks 15gm With a Perfect Punch Score of more than 95%• Zero Observation in Global International Audit & Internal Audit.• In customer marketing ensure compliance in IFRS Spends to achieve the month sales target of North Region• Awarded Best CME all India 2012 Show less
ASE Modern Trade
Aug 2014 - Mar 2016ASE Customer Marketing Nutritional Category, North
Oct 2012 - Aug 2014Sr CME Wellness & OHC Category North
May 2011 - Oct 2012Sr TSE South Delhi
Aug 2008 - Apr 2011TSE, Chandigarh & Himachal Pradesh
Apr 2007 - Aug 2008Sales Trainee EUP
Aug 2005 - Apr 2007

Dabur india limited
Mar 2016 - Mar 2018Territory managerKey Responsibilities• Ensure Achievement of Annual Planned numbers target• Developing the business in new channels to build up the brand & expand product reach in different geographies• Efficient Stock forecasting to achieve planned target with minimise stock loss/damage• Closing the TOT with the Key Hotels/Hospitals & Corporate• Leading, mentoring & monitoring the performance of the team to ensure efficiency in process operations & meeting of individual & group targets. • Commitment towards financial discipline both in claim & Stock loss/damage.Key Highlights• Spearheaded the business of Rs 2 Cr Monthly Growing YTD at 18%, With the team of 23 Distributors & 41 People • Piloting Ready Stock in Jaipur/Jodhpur to enhance the coverage in outskirts of the town• Successfully Launched the NPD Mausambi/Volo/Amla Juice with Perfect Punch Score of 100%• Touched 60K Customer in Rajasthan Patrika Diwali Carniwal with a Conversion of 2% • Cracked Coconut Water in Big giant hospitals (fortis/Naraiyani/EHCC) of Jaipur • Driven Consistent ECO with 15% increment • Nominated for RH Club, and received appreciation as top presenter. Show less

Walmart
Mar 2018 - Jun 2021National category managerWork Profile• As the Category Buyer of Laundry, Cleaning & Pharmacy OTC Portfolio; I am currently responsible for planning and strategizing product procurement of around 300+ SKUs across different regions.• Meeting sales targets as per Annual Operating Plan (AOP) and maximizing margins while operating on Walmart philosophy of Every Day Low Price (EDLP)• Negotiations with different stakeholders taking key calculated positioning that delivers better value to the company• Identifying new vendors and sustaining relationship with the existing onesKey Highlights • Business Development: Build and execute productive channel: expansion, engagement, enhancement and exclusivity plans which help in driving sales for the company | Conceptualize and execute fresh initiatives to support and promote sales• Product Management: Visit market at regular intervals, understanding market demand, assortment gap, consumer buying pattern and manage product portfolio accordingly | Developing Private Brand | Forecasting & planning for seasonal products | Plannograming• Inventory Management: Regulate inventory | Price mark down action to regulate aged inventory | Collaborating with replenishment team & supplier to improve in-stock and fill rate | Meeting DOH plan• Business Hygiene : Ensure to operate on negative working capital | Continuous improvement of Terms Of Trade(TOT) negotiation with supplier | Negotiate with suppler for other income source like aisle board, branding etc• Coaching: coaching floor associates, empowering them with the category and product knowledge to focus on right SIC & channel in every geography. Show less

Dealshare.in
Jun 2021 - Jul 2022Ncr sourcing head dealshare
Octopolis technologies(apnaklub)
Jun 2022 - nowNational category manager
Licenses & Certifications
- View certificate

Adaptive project leadership
LinkedinJul 2020 - View certificate

The six biases of decision-making
LinkedinJul 2020 - View certificate

Cultivating mental agility
LinkedinApr 2020 - View certificate

Creating a positive customer experience
LinkedinJul 2020
Honors & Awards
- Awarded to Anurag GandhiMBA Company Sponsered GlaxoSmithKline Consumer Healthcare Ltd Oct 2013 One of the only three members who graduated MBA from Bridge Management School for which all the cost is beard by the company
- Awarded to Anurag GandhiBest CME All India GlaxoSmithKline Consumer Healthcare Ltd Apr 2013 Awarded Best CME India 2012
- Awarded to Anurag GandhiBest CME India GlaxoSmithKline Consumer Healthcare Ltd Apr 2012 Awarded 3rd Best CME India 2011.
- Awarded to Anurag GandhiBest TSE North GlaxoSmithKline Consumer Healthcare Ltd Apr 2011 Awarded Best TSE in 2010 in North Region
- Awarded to Anurag GandhiTopper DSPSR (GGS Indhraprastha University, Delhi) Aug 2005 Topped in the institute DSPSR (GGS Indhraprastha University, Delhi) in BBA
Languages
- enEnglish
- hiHindi
- puPunjabi
Recommendations

Joe arun j
Co-founder & Marketing Director at ProsharkGreater Chennai Area
Irina joana póvoa
Founder and Sciencepreneur @OviScience: A Ciência da Ovelha - Sheep's Science | Engenheira Química -...Loures, Lisbon, Portugal
Anusha m l
Performance Test Engineer at Tata consultancy services||Ex-InfosysKarnataka, India
Amol kela
Officer in Production Department Intas Pharmaceuticals Ltd,Ahmedabad, GujaratAhmedabad, Gujarat, India
Matt vorachen, cfa
Portfolio Manager Private Equity bij Achmea Investment ManagementUtrecht, Utrecht, Netherlands
Myles burfield
Specialist Sports & Exercise Physiotherapist (as awarded by the Australian College of Physiotherapy ...Greater Brisbane Area
Mostafa adineh
Teaching Assistant at parand payam noor universityGreater Aveiro Area
Greg martin
Tech Fix Engineer (2nd/3rd Line) at The HBP GroupGainsborough, England, United Kingdom
Laura velasco de la cal
Interior Design Sales Technician at KH PRO | Interior design | ArchvizMadrid, Community of Madrid, Spain
Pramod ashnal
Solution Engineer at TescoBengaluru, Karnataka, India
...