Experience

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  Sri balaji university,pune

  Feb 2017 - Nov 2017

  Corporate relations team

  • Served as Corporate Relations Coordinator, managing Internship & Placements alongside my first MBA degree.• Built a solid foundation and cultivated an interest in the B2B domain, marking the beginning of my journey into this sector.• Leveraged invaluable learning and experience to jumpstart my professional journey.

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  Grasim industries limited | pulp & fibre

  May 2017 - Jun 2017

  Marketing intern

  Project Goal - A pilot project deployed Fashion Advisors to 30 retail outlets to test their effectiveness and enhance brand influence• Interned in Branding & Retailing Team at Birla Cellulose, flagship of Aditya Birla Grasim Industries.• Led the execution of redefining the marketing strategy for the emerging apparel brand LIVA through a pilot project• Implemented data collection methods, including interviewing store staff, mystery audits, direct observation, & surveys• Leveraged customer journey mapping to enhance LIVA's consumer loyalty through discovery, engagement, & conversionKey Implementations: Established the program effectiveness for below-the-line promotional strategies of the ingredient brand. Instituted regular training sessions for staff every 3 months to create brand exclusivity & recognition during the last-mile marketing. Show less

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  Naukri.com

  Dec 2017 - Apr 2019

  Senior executive

  • Implemented market research strategies by area mapping to facilitate new client acquisition & revived lapsed accounts in ERP• Utilized decision-making abilities to execute business strategies, consistently reaching quarterly revenue targets of INR 400k• Developed & executed marketing matrix strategies for market penetration & development of the potential B2B market• Exceeded assigned revenue targets by 20% consecutively for 2 quarters in FY 2018, demonstrating a result-oriented approach Show less

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  Standard chartered

  Dec 2019 - Mar 2022

  Relationship manager-corporate banking

  • Managed end-to-end portfolios for 15 domestic and multinational companies within SCB's retail banking segment as a Portfolio Manager• Delivered 33% increase in new client acquisition by analyzing untapped B2B potential in assigned territory with market research• Collaborated with cross-functional divisions of the bank to execute above-the-line marketing strategies for product promotions• Presented bank proposals to business heads in flexible environment, exhibiting effective communication & interpersonal skills• Demonstrated strong attention to detail, teamwork, leadership, and managerial proficiency to surpass collective objectives Show less

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  Johnson controls

  May 2023 - Aug 2023

  Business intelligence intern

  Project Goal – Create a Microsoft Power BI dashboard to increase user engagement of existing 29 reports, by analyzing & optimizing the usage metrics & presenting in an interactive performance indicator dashboard.• Integral part of the Business Intelligence team in the Procurements division working on-site at JCI HQ in Milwaukee, operating under the purview of JCI's Global Supply Chain• Leveraging advanced visualization techniques to distill intricate supply chain, materials, and planning data into insightful presentations, enabling informed decision-making processes.• Utilized data analysis process by identifying business problem, collection, exploration, transformation, analysis & visualization • Employed dashboard design process as mental model for problem definition, creating prototype, building model & deployment• Successfully delivered entirely new interactive visualization dashboard utilizing ETL process, Power BI, SQL Power Query editorKey Implementation: The Power BI dashboard created would help eliminate redundant dashboards from 29 to 16, simplifying the visuals by 50% less navigation, saving 20% BI analysts resources in managing the report. Show less

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  Imperial supplies

  Jan 2024 - Apr 2024

  Ecommerce onsite search intern

  Project Goal - To boost digital profitability by providing a better search experience for the customers, leading to increased conversions through relevant on-site Search initiatives and results.• Analyzed customer on-site search terms using Excel to simplify complex data into actionable insights• Discovered trends & patterns in large dataset of website search terms, against KPIs-revenue, transactions• Prioritized effort for search term optimization using 80/20 rule to maximize revenue potential from 8% to 19%Key Implementation: Effectively communicated $2.3M incremental revenue potential to leadership through impactful storytelling Show less