Experience

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  Spark new zealand

  Feb 2002 - May 2006

  Planning, developing and executing major acquisition activity for New Zealand’s largest ISP, including through the line campaign development (TV, press, online, DM and email), channel optimisation, call centre training and development. Developed strategies around Xtra’s product and pricing propositions as well as taking new products to market. During my time here I launched 2 new broadband services for the company (Wifi, and wireless broadband), as well as sourcing and launching to market a new range of customer broadband equipment.

  • Market Manager - Acquisition (Xtra)

    Nov 2004 - May 2006

  • Market Manager - Product, Pricing and Strategy (Xtra)

    Jul 2003 - Nov 2004

  • Assistant Category Manager

    Feb 2002 - Jul 2003
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  Betfair

  Aug 2006 - May 2007

  Crm manager

  In charge of building and implementing an education program, teaching customers about Betfair’s products and services, growing them into valuable and confident users. Involved developing a trigger based DM and email program, dependent on customer behaviour.

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  Lovefilm

  May 2007 - Jan 2008

  Marketing manager - offline (contract)

  Employed to oversee all the offline acquisition marketing for one of the UKs fastest growing tech companies, and the UKs leading DVD rental provider. Reporting directly to the Managing Director I oversaw a significant amount of the UK and European marketing activity, from DRTV and press, through to referral campaigns and development of DM. Managed largest piece of acquisition activity for the year across UK and Europe with the Christmas referral campaign.

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  O2 (telefónica uk)

  Jan 2008 - Feb 2009

  Marketing manager - broadband

  Managed consumer broadband acquisition activity for O2 Broadband. I was tasked with managing acquisition activity for the consumer segment, this involved working on major ATL and BTL and online communications activity (TV, press, outdoor, DM, email, online), channel optimisation, development of ongoing marketing programs and joint marketing activities with other areas of the business. Grew O2 Broadband to become the 2nd fastest growing broadband provider in the UK, and winner of numerous industry awards (9 out of 11 2009 USwitch Awards including No 1 for Customer Satisfaction and Most Likely to be Recommended, JD Power - Highest Customer Satisfaction 2009, and Broadband Choices - Best Overall Provider 2009). Show less

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  Microsoft

  Apr 2010 - Jun 2014

  Responsible for the Windows PC Category across consumer segments in New Zealand. Including driving the sales and the customer experience of Windows devices, Windows software, as well as the launch of Microsoft Surface. As a member of the Retail Sales and Marketing team, responsible for Windows, Office and Office for Mac through retail in New Zealand. My role focused on driving sales and marketing activity through our key partners such as JB Hifi, Noel Leeming, Harvery Norman and Dick Smith, as well as managing the Office for Mac portfolio throughout Australia and New Zealand,

  • Marketing Manager

    Aug 2011 - Jun 2014

  • Trade Marketing Manager

    Apr 2010 - Aug 2011
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  Bp

  Jun 2014 - Apr 2016

  Marketing and brand manager

  Responsible for The BP brand and marketing of the fuels business across NZ.

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  Mymarketer

  Apr 2016 - Jan 2022

  Marketer / business owner

  Provided marketing consultation and virtual marketing services to a range of New Zealand businesses.

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  Compadre

  Jan 2022 - now

  Marketing consultant | fractional marketer

  Hello Compadre, are you looking for someone to take away the hassle of managing your marketing, to provide you with the expertise of a senior, experienced marketer, to build a comprehensive marketing plan (not just a bunch of Facebook posts) and then bring together a team of experts to execute it, giving you the power of your own marketing department without the overhead? If so, give us a call.