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Peter Agyemang Duah, MBA, ACIMG, PGDE, PGDM

Peter agyemang duah, mba, acimg, pgde, pgdm

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location of Peter Agyemang Duah, MBA, ACIMG, PGDE, PGDMAccra, Greater Accra Region, Ghana
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  • Timeline

  • About me

    Marketing Strategy/ Advertising/ Business Development/ Business Communication/ Digital Marketing/ Coaching/ Entrepreneur

  • Education

    • University college of management studies kumasi

      2003 - 2004
      Postgraduate diploma cim-uk marketing b

      Activities and Societies: Management Information for Marketing Decisions, Customer Interface, Marketing Operations, Effective Management for Marketing, Planning and Control Analysis and Decision, International Marketing, Integrated Marketing Communications, Customer Communication, Marketing in Practice, Marketing Environment, It was a Three year course by the Chartered Institute of Marketing , United Kingdom from Certificate level to the Postgraduate Diploma in Marketing level.

    • University of cape coast

      2015 - 2017
      Master of business administration (m.b.a.) marketing gpa 3.0

      Activities and Societies: Managerial Economics, Research Methods, Statistics for Business Research, Management and Organisational Behaviour, Legal Environment of Business, Accounting and Finance for Managers,Management Information System, Project Management, Marketing Management, Strategic Management, International Marketing,Marketing Communication, Marketing Research, Strategic Marketing and Dissertation. It was a 2 year graduate programme leading to the award of a Degree of Master of Business Administration (MBA)- Marketing.

    • University of cape coast

      2009 - 2011
      Postgraduate diploma entrepreneurship gpa 3.0

      Activities and Societies: International Marketing, Decision Making in Business, Accounting and Finance for Managers. Business Information System, Marketing Communication, Law and Ethics for Business, Entrepreneurial Leadership, Negotiation Skills, Research Methods, It was a Trimester programme leading to the award of a Postgraduate Diploma in Entrepreneurship

  • Experience

    • St john of god hospital

      Oct 2004 - Aug 2005
      National service person

      Prepared client’s bills and reports to the chief accountant. I later transferred to the records office for the preparation of IN and Out patience folders and give report to chief statistical officer.

    • Methodist snr high school

      Oct 2005 - Aug 2009
      Academic tutor

      Methodist Snr. High School is a co educational public second cycle Institution. General teaching service, preparation of study notes, setting out term examination questions, preparation of students’ reports etc.

    • 21st century construction ltd

      Sept 2009 - Aug 2014
      Deputy sales and marketing manager

      Campaign Strategy and Execution:Collaborated with the Marketing Manager to develop comprehensive marketing plans aligned with company objectives and target audience preferences.Oversee the execution of multi-channel marketing campaigns, including digital advertising, social media, email marketing, print collateral, and events.Ensured consistency in brand messaging and visual identity across all marketing materials.Market Research and Analysis:Conducted market research to identify trends, competitor activities, and emerging opportunities within the real estate sector.Analyzed data and metrics to measure the effectiveness of marketing campaigns and identify areas for improvement.Refined marketing strategies and enhance targeting approaches.Lead Generation and Conversion:Drive lead generation efforts through targeted marketing initiatives, including lead magnets, content marketing, and referral programs.Implemented strategies to nurture leads throughout the sales funnel and facilitate conversion to sales.Worked closely with sales teams to align marketing efforts with sales objectives and optimized lead quality.Content Development and Management:Oversee the creation of engaging and compelling content for various marketing channels, including website copy, blog posts, social media content, and promotional materials.Ensured content is optimized for search engines (SEO) and tailored to resonate with specific audience segments.Collaborated with internal teams or external agencies to meet content production deadlines.Brand Management and Reputation Building:Enhanced the company's brand reputation by maintaining high standards of quality, professionalism, and integrity in all communications.Developed strategies to enhance brand awareness and established the company as a trusted authority in the real estate industry.Monitored online reviews and feedback and respond promptly to customer inquiries or concerns to maintain positive brand sentiment. Show less

    • Adp property services

      Sept 2014 - now
      Head of marketing & customer service

      Marketing Strategy Development and Implementation:Lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.Analyzed market trends, competitor activities, and consumer behavior to identify opportunities for strategic marketing initiatives.Collaborated with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.Customer Service Leadership:Managed a team of customer service representatives to deliver exceptional support and resolve customer inquiries and issues in a timely manner.Developed and implemented customer service policies and procedures to ensure consistency and quality of service delivery.Monitored customer feedback and satisfaction metrics to identify areas for improvement and implement initiatives to enhance customer experience.Cross-Functional Collaboration:Worked closely with sales, product development, and operations teams to align marketing and customer service efforts with overall business objectives.Collaborated with product managers to gather insights for product improvement based on customer feedback and market research.Coordinated with sales teams to develop marketing materials and collateral that support sales initiatives and drive revenue growth.Performance Analysis and Reporting:Tracked key performance indicators (KPIs) related to marketing and customer service activities and prepare regular reports for management review.Conducted data analysis to identify trends, opportunities, and challenges, and provide actionable insights for continuous improvement.Presented findings and recommendations to senior management to inform strategic decision-making and resource allocation. Show less

    • Adp property services accra

      Sept 2014 - now
      Head of sales marketing and customer services

    • Contracts

      Jan 2018 - now
      Digital marketing specialist

      Oversee all digital marketing channels including social media, email marketing, and search engine optimization (SEO) to enhance brand visibility and engagement.Utilize analytics tools to track campaign performance, optimize conversions, and maximize ROI.Stay updated on emerging digital marketing trends and technologies to continuously improve campaign effectiveness.

  • Licenses & Certifications

    • Acimg, chartered institute of marketing ghana

      Cimg
      Dec 2016

    • Certificate in agency/ brokerage

      Lamudi.com
      Sept 2014

    • Master of business administration mba (marketing)

      University of cape coast
      Mar 2018

    • Management and leadership: growing as a leader

      The open university
      Apr 2017