Experience

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  Southampton solent university

  Jul 2005 - Jul 2005

  Graphic design intern

  I spent the summer holidays helping out in the busy Graphic Design Department, assisting with the layout of brochures flyers and magazines, as well as logo design and ideas generation.

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  Ikea group

  Nov 2008 - Mar 2010

  Responsible for creation and sign off of graphics and communication throughout the store.Designed marketing collateral, large scale artworks and in-store guidance.Worked alongside marketing to ensure all design material steered sales.Created graphics for the IKEA Southampton website and updated them using a CMS.Brand guardianship and sign off - ensured all company communications adhered to brand guidelines. Helping to design mail-outs, coupon books, promotional flyers, posters and web.Writing engaging press releases and liaising with the media to gain desired coverage.Brainstorming ideas for event running.Ensuring outside agencies maintain the brand identity.Managing external advertising and PR agencies.

  • Graphic Designer

    Jul 2009 - Mar 2010

  • Marketing Assistant

    Nov 2008 - Jun 2009
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  Red funnel group

  Apr 2010 - Dec 2014

  Graphic designer

  Designing magazine and newspaper adverts in keeping with brand guidelines and campaign styles.Print design - flyers, leaflets, brochures, event materials and point of sale displays.Digital design - web graphics, web banners, skyscraper ads, MPUs, and website takeover skins.Writing and updating brand guidelines for new sub-companies, partner organisations or new campaigns.Brand guardianship, working to strict brand guidelines to ensure a consistent look and feel.Keeping in contact with suppliers and printers to ensure projects are delivered on time and on budget. Show less

• 

  Bibendum wine ltd

  Jan 2015 - Jun 2018

  Midweight graphic designer

  Creating packaging design concepts and artworking them ready for print.Logo design and branding for new ventures and products.Creating eye-catching and high quality pitch work to win new business.Brand guardianship and sign off, ensuring communications across all sub-brands adhere to brand guidelines.Designing a wide range of printed POS material for clients and liaising with suppliers to deliver on time and to budget.Acted as senior designer for sabbatical cover, providing support, guidance and inspiration to less experienced members of the team.Creating innovative and impactful work with a strong commercial understanding for a diverse customer base.Accurate recording of time spent on projects and cost control, from hours spent, to paper and print costs.Working to complex briefs with tight deadlines whilst maintaining a high quality of work.Working as part of a cross-functional team, confident presenting concepts to Creative Director and senior management.Helping to train new designers and giving feedback.Partly an agency role creating digital and print assets for a wide range of customers.Worked on multiple projects at once, from start to completion with a great attention to detailSourced stock images and managed image libraries.Maintaining a high level of file organisation. Show less

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  Salary finance

  Jun 2018 - Jul 2020

  Working closely with product design team to ensure consistency Development and art direction of a brand illustration system to improve brand recognition, reduce reliance on stock imagery and help represent diversityBrand guardianship, plus development to keep brand freshHiring and managing creative agencies/ freelancers, writing briefs and managing projects to strict budgets and deadlinesIdeation and execution of high quality creative concepts for white papers, subject guides, posters, leaflets, banners etcProducing engaging social media graphics and online adsHigh level of attention to detail in producing/ checking workManaging the production of printed material and liaising with printers and couriers to deliver on time and to budgetPresenting complicated data in an engaging wayWorking to complex briefs with tight deadlinesBuilding/ maintaining an image library of 1,500 photos Show less Brand development, updating the brand to ensure it looks fresh and the brand guidelines are kept up to date over time, creating new standards and templates for commonly produced collateral.Brand guardianship and sign off, ensuring all material produced across the business adheres to brand guidelines.Ideation and execution of high quality creative concepts, including for white papers, subject guides, posters, leaflets and banners.Producing eye-catching and engaging social media graphics and online ads.Selecting and managing various freelancers as needed for different projects, managing them to a budget and deadline.Managing the production of printed material and liaising with printers and couriers to deliver on time and to budget.Constantly exploring and improving how to make complicated and emotive subject matters engaging and easy to understand.Working to complex briefs with tight deadlines whilst maintaining a high quality of work.Working as part of a marketing team, assisting with any creative assets.Working closely with product/ UI team to ensure consistency in output.Sourcing stock images and managing image libraries. Show less

  • Senior Graphic Designer

    Dec 2019 - Jul 2020

  • Graphic Designer

    Jun 2018 - Jan 2020
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  Klearing ltd

  Aug 2020 - Aug 2021

  Ui/ux designer

  Fast-paced and diverse role in a very early stage start-up, working closely with Head of Product and developersDesigning a complex web application for FX trading and accounting, initially using Sketch and then switching to FigmaCreating a design system featuring colours, typefaces, UI patterns and a component library with buttons and different states etcWorking collaboratively with developers to work out trade-offs between design and ease of developmentMapping and evaluating flows to optimise user experienceCreating low fidelity wireframes and prototypes for testingCreating finished ‘pixel perfect’ designs for hand off to developersDrawing icon set and spot illustrations in Illustrator/ FigmaWorking with agencies and freelancers to source additional design materials such as animations or illustrations Show less

• 

  Qorbital

  Aug 2021 - Sept 2022

  Ux / ui designer

  UI & Design Systems focused role for a white label BaaS appCreating multiple ‘master’ design systems and journeys which can easily be reskinned to other brands’ systems with Figma’s libraries Maintaining and evolving design systems and style guides to ensure consistency and scalability across productsCreating components and variants in Figma Understanding of accessibility - designing to WCAG 2.1 AA Working alongside the UX designer to build out journey flows and work on wireframes, working together to solve problems and suggesting alternatives until the best solutions are found and ready to be tested Assisting with creating high fidelity prototypes in Protopie Assisting with user research sessions to understand user needs and build empathy Taking findings from user research and iterating new versions quickly, to be further tested Working collaboratively with developers to work out trade-offs between design and ease of development Creating finished ‘pixel perfect’ designs, providing handovers for development and signing off finished designsDrawing icons / spot illustrations, or sourcing from stock / illustrators Show less

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  Danger farms

  Sept 2022 - Sept 2023

  Product designer

  Conducting user research to gain insights into needs and behavioursCollaborating with cross-functional teams to understand project requirements and define design goalsUsing Webflow to create marketing sites and CMSCreating wireframes, prototypes, and interactive mockups to illustrate concepts and user flowsDeveloping visually striking and user-friendly interfaces with colour theory and accessibility in mindIterating on designs based on user feedback, data analysis, and team discussions to achieve ongoing improvementUsing responsive design to ensure optimal user experiences across various viewport sizesWorking closely with developers to provide design assets, specifications, and support during the build phaseAdvocating for user-centred design and helping to promote design within the businessRunning branding workshops for clients / creating brands for ventures Show less

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  Ascential – part of the informa group

  Oct 2023 - now

  Product design lead