
Timeline
About me
Sports marketing,event management,sponsorship activation,graduated NYU Sports Business, interested in Events&Sports
Education

Technical university - sofia
1994 - 1999Ms industrial management and marketingActivities and Societies: Bulgarian-Dutch Business Club – Board Member since 2003 •Organized annual seminars and General Assembly meetings •Collected and provided information about existing business partnerships/projects and opportunities for companies/individuals from Bulgaria and the Netherlands •Established business contacts between the Dutch and Bulgarian business communities, facilitating the delivery of business advice/information, expertise, knowledge MS, Industrial Management and Marketing

New york university
2013 - 2015Bachelor's degree sports managementActivities and Societies: NYU Graduate Sports Business Society Sports Business Graduate Certificate Program
Experience

Pfc levski sofia
Aug 1999 - Sept 2011Marketing supervisor/director of marketing and advertising• Oversaw all marketing development, managing a team of 11 professionals• Managed annual marketing plan and advertising budget of $600,000 and delivered marketing programs and platforms• Developed promotional ideas and events for current and potential sponsors and partners• Drafted contracts for new and renewing sponsors• Created and executed business sales plans to sell season tickets and suites• Oversaw the production and distribution of the club magazine, annual media guide and all of fan gear and other merchandise• Sold international broadcasting and advertising rights for all International Friendly and official matches not centralized by UEFA; Club main contact for UEFA and BFU• Ensured implementation of stadium-advertising projects, branding and related processes• Coordinated club’s external relations with key vendors, sports equipment and promotions partners, national and worldwide soccer associations Show less

Lt – consult & management, sofia, bulgaria
Jan 2009 - Jan 2015Senior consultant• Negotiated and executed the broadcasting rights (acquisition & sale) for Formula 1, Spanish Liga, Wimbledon, ATP 500 & 1000 series, MotoGP and WTA tournaments for the Eastern European territories, working with IMG and Pragosport, A.s. • Venue Manager for the FIG ACRO World Cup in May 2013 on behalf of the Bulgarian Federation of Sports Acrobatics: established and implemented an efficient venue management to ensure the smooth operation of the venue; Worked with the local and international broadcasters in order to plan all camera positions, cabling, power supply, TV compound area and the commentator cabins at the arena following FIG media regulations to ensure the accurate and timely flow of the world feed.• Venue Manager for the year-ending WTA Qatar Airways Tournament of Champions in December 2012: delivered effective venue management that resulted in high-quality tournament organization and an exceptional event experience; Ensured that WTA brand is correctly integrated across all platforms and also the smooth flow of all sponsorship activation; Liaised with media, broadcasting and advertising partners of WTA and BTF during the tournament.• Marketed and negotiated sale of broadcast and media rights for all home matches by the Bulgarian soccer team for qualifying stages for FIFA World Cup 2010, 2014 and UEFA Euro 2012 in partnership with SPORTFIVE GmbH; Advised the Bulgarian volleyball and basketball federations on broadcast and advertising rights sale for all matches. Show less

European chess union
Oct 2011 - Oct 2013Director of marketing, events and sponsorship• Event Director at ECU events: managed budgets and contractual agreements related to 10 ECU tournaments. Managed relationships with sponsors and elite members.• Developed and implemented annual marketing strategy, including research, advertising, and brand usage rights.• Initiated new communication platform to encourage greater integration with national member federation offices, including ECU’s first social media platform.

Sportsbusiness journal / daily
May 2014 - Dec 2014Events management• Supported execution of 5 SBJ conferences with 700+ attendees in NYC including managing on-site environment and sponsor activation, developing marketing and conference materials. • Coordinated conference staff responsible for all logistical and on-site hotel details for all meetings and oversaw the onsite registration process. Managed pre- and post-event evaluation surveys. • Coordinated on-site event teams to support sponsorship implementation at all events.• Evaluate efficiency and effectiveness of conference attendees and participants. Show less

Usta
Aug 2014 - Sept 2015Events management, arthur ashe stadium• Managed and ensured deployment of a team of 21 people is well thought out according to position, experience, security knowledge, work ethic, and attitude.• Attended and participated in daily briefings with the Area Director.• Provided on-the-job training, coaching, and development to assigned Guest Services staff.• Reported medical situations, incidents, or emergencies immediately to the command center.• Provided assistance to all guests with the highest level of customer service. Show less

The madison square garden company
Apr 2018 - Apr 2021Event operations (guest services) (part-time)Manage front line colleagues - Ushers & Ticket Takers, Guest Experience Reps, and Elevator Operators at the MSG Arena, providing directing, coaching, and development. Ensure front line colleagues are engaged, upbeat, and deliver an exceptional guest experience. Organize and manage the pre-shift meetings. Assess, evaluate and coach front line colleagues. Coordinated work with other teams.
Licenses & Certifications

Dynamic management
Vno-ncw utrecht, hollandDec 2003
Honors & Awards
- Awarded to Mariana Todorova1st place in Dynamic Management Program VNO-NCW, Nederland Dec 2003
Volunteer Experience
Event Assistant - Super Bowl XLVIII
Issued by NFL and Party Planners West on Feb 2014
Associated with Mariana TodorovaEvent Management
Issued by NeuLion Sports Media & Technology (SMT) Conference on Nov 2014
Associated with Mariana TodorovaEvent Management
Issued by CSE Sports Marketing Symposium and Social Media & Sports Series on Oct 2014
Associated with Mariana TodorovaEvent Assistant
Issued by Game Changers Conference/Women in Sports Business on Sept 2014
Associated with Mariana TodorovaEvent Assistant
Issued by 2014 Sports Business Awards on May 2014
Associated with Mariana Todorova
Languages
- enEnglish
- ruRussian
- itItalian
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