Mariana Rokbrand Ferman

Experience

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  Dufry

  Aug 2019 - Dec 2019

  Investor Relations and Communications Intern

  -Prospecting and relationship management with digital influencers for campaign execution.-Creation of the daily news clipping.-Development of the weekly newsletter.

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  Grupo Soma

  Jan 2021 - Dec 2023

  -Definition and management of the product mix by analyzing categories with potential aligned to the brand strategy.-Collections performance analysis (products, prints, category, channel, region), turning data into insights through monitoring key KPIs.-Product pricing analysis considering the market, competition, and markup.-Volume purchase projection per product.- Trends and market behaviors studies, proposing improvements for the global promotion of the brand.-Interface with the Marketing, Operations, Merchandising, Commercial Planning, and Style departments, collaborating with the product strategy. Show less

  • Product Planning and Performance Analyst II | Farm Rio

    May 2023 - Dec 2023

  • Planning and Performance Analyst | Farm Rio

    Jan 2022 - May 2023

  • Estagiária de Planejamento Comercial | Farm Rio

    Jan 2021 - Dec 2021
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  Osklen

  Jan 2024 - Apr 2024

  Senior Product Marketing Analyst

  -Mapping of competitors (raw materials, pricing, positioning, and target audience) and consumer behavior in different regions of Brazil.-Monitoring of the product lifecycle: creation of weekly and monthly reports with quantitative and qualitative analysis of product sales and inventory.-Analysis of dashboards and reports, identifying opportunities and directing Marketing strategies.-Gathering qualitative information about Osklen products at points of sale to analyze different clusters. Show less