Irene Proestaki

Experience

• 

  Budget Rent a Car Greece

  Jan 2000 - Jun 2002

  Customer Relations, PA to Sales & Marketing Director

  • Managing customer relations, corporate reputation & after sales customer service by handling claims, resolving customer satisfaction issues within strict timeframes• Conducting quality control on customer service issues • Processing, Analyzing & Preparing the annual Customer Relations Quality Control report addressed to the European Headquarters • Supporting Tour Operator’s Sales team • Preparing presentations & sales kits for Sales & Marketing Director’s meetings • Coordinating Sales & Marketing Director’s day to day schedule of meetings, travel arrangements Show less

• 

  SGT Symeon G. Tsomokos S.A.

  Jun 2002 - Jul 2003

  Conference & Exhibitions Manager

  • Managing & Delivering the invitation, hospitality processes and programs for international & national speakers• Designing & Production of printed promotional material • Supporting operational team for the successful delivery of the events

• 

  EZGReece DMC -- Travel & Experience designers

  Oct 2003 - Oct 2004

  Facilitator, freelancer

  Facilitation in corporate marketing events, public relations conferences and team building events

• 

  CIVITAS

  Oct 2004 - Sept 2010

  Account Manager

  • Manage and Develop corporate client accounts • Manage and Coordinate a project team (action and time plans, progress meetings, annual team performance evaluation)• Create P&L (profit and loss) and forecast reports per client • Design and Deliver integrated Corporate Marketing & Communication Programs • Research for media opportunities • Design national media plans (TV, radio, newspapers, online)• Develop in collaboration with the creative and production department creative proposals for printed, television and radio promotional material• Evaluate and handle ad – hoc advertising and sponsorship opportunities• Manage and cooperate for the planning and execution of events (mass events to corporate family days from a-z) • Develop media relations activities • Design, schedule and handle media audits• Following daily corporate media exposure, write press releases and prepare publicity reports • Design and implement press conferences and press trips with national and international media • Participate in crisis management projects (organize media monitoring and handle internal & external communications management-media)• Participate in corporate media training projects• Participate in internal communications projects (preparation of corporate videos, support organization of family days, support in implementation of internal or cooperator corporate audits) Show less

• 

  Boussias Communications

  Nov 2014 - Dec 2018

  • Designing, implementing & coordinating the communications, marketing, & pr activities for all business lines (events, publications, custom events) to increase brand awareness & financial results • Developing communication strategies for Press representatives • Coordinating VIP relations with stakeholders • Establishing cooperation with Media institutes of the Greek market & managing financial advertising agreements to increase publicity & enhance corporate branding • Designing, managing & daily monitoring of the media plan of all business products in internal media channels• Developing corporate marketing material & improving existing one • Creating, editing & handling several internal communication`s material • Established monitoring processes & co-evaluated with other business heads of all communications & marketing activities handled Show less HR Professional Magazine & Events, Magazine of the Association of Chief Executive Officers, PLANT Magazine & Events unit (Industrial – Energy – Environmental Sector) • Raising sponsorship sales revenues in Conferences & Awards • Raising advertising sales revenues in publications • Creating P&L and forecast reports per product • Establishing trusted relationships with key accounts through strategic consultation on how to increase their market share, generate sales leads & brand awareness • Assisting clients in the decision-making process regarding their media placement, campaign length, featured products & services • Generating new business through market research & creating synergies with other business units enhancing cross selling • Implementing & coordinating successful delivery of sponsorship & advertising contracts Show less

  • Communications & PR Head

    Nov 2014 - Dec 2018

  • Sponsorship & Advertising Account Manager

    Nov 2014 - Feb 2018
• 

  Stratcom (Strategic Communications Inc.)

  Dec 2019 - Feb 2020

  Account Manager
• 

  Celestyal Cruises

  Mar 2020 - Mar 2024

  Public Relations Executive

  Supporting the design and implementation of corporate and brand communication strategy, corporate social responsibility and media relation programs, for all main operating markets (US, UK, Australia, France, Germany, Spain, Turkey, Greece and Cyprus).Public Relations ExecutiveContributing to the establishment of a firm global corporate & brand reputation in to new markets and to further evolving it in mature markets Co-designing an effective PR strategy serving the company vision for all key operating markets (US, UK, Australia, France, Germany, Spain, Turkey, Greece, Bulgaria & Cyprus).Maintaining media relations with key trade media Generating ideas & Coordinating PR initiatives activities with the PR Agencies serving the company in 10 countries Delivering monthly media announcements Planning, organizing and managing events like press conferences, launch events, group & individual press trips requiring VIP treatment, and other special promo events worldwideDelivering creative advertising material to trade media upon briefing internal creative teamsEvaluating, planning & handling worldwide interview, advertising and sponsorship opportunities Monitoring Publicity & Reporting on Annual basis for coverage from all key markets with PR presence Assisting in the Annual Budgeting and other P&L reportsFeeding & Overviewing the Linkedin platform calendarCoordinating media trainings held for top company’s executives. Show less

• 

  Action Global Communications

  Feb 2025 - now

  Account Director