Experience

• 

  Stepping out studios singapore

  Dec 2013 - Sept 2017

  Dance teaching assistant

  Assist teacher in charge in leading, guiding and engaging children in the Dance class

• 

  Jml

  Dec 2019 - Jul 2020

  Sales and merchandising intern

  - Spearheaded conceptualisation and execution of strategies and SOPs for the local TV infomercial program “Deals For Joy”, contributing to 2x increase in overall sales- Understood target market and analysed trends to develop and brainstorm live product demonstrations for the show - Led coordination of the demonstrations and managed key relations and communication with talents, producers and partner brands - Researched, evaluated and proposed quality and trend products - Answered queries, pitched and prospected customers through tele-sales- Wrote and crafted compelling and creative content for product copy and blogs Show less

• 

  Watsons singapore

  May 2021 - Jul 2021

  Marketing assistant

  - Assisted in developing and executing in-store POS promotional collaterals- Key point of contact within and between cross-functional teams and external creative agencies, coordinated communications and processes- Curated KOL briefs and reports and provided recommendations to make informative decisions

• 

  Arctic thermalware

  Jul 2021 - Sept 2021

  Social media marketing intern

  - Devised and re-established new social media content strategy and calendar- Managed, brainstormed and executed digital campaigns to enhance brand awareness and presence- Crafted creative social copy and designed visual assets - Instagram page following increased by 100 within 2 weeks

• 

  Kinderdance singapore

  Jan 2022 - Apr 2022

  Dance teacher

  - Plan, prepare and deliver engaging lessons for dance and creative movement classes for pre-school and kindergarten children- Encourage student participation in lessons

• 

  Taizjo

  Mar 2022 - Jun 2022

  Digital marketing and social media intern

  - Identified and worked with over 50 key opinion leaders to develop strong partnerships to meet growth targets- Established partnerships with multiple brands to develop win-win collaborations and initiatives- Managed key social accounts and created engaging copy and visuals - Created over 32 eDMs and 11 SEO blogs to drive engagement and conversion- Devised and executed key sales promotions - Conceptualised and executed content ideas to headstart viral social media video content on TikTok and Instagram Reels- Tracked, analysed and monitored performance of activities to determine effectiveness and make insightful suggestions- Photographed product shots for product launches and social media content Show less

• 

  Getgo carsharing

  Jul 2023 - Dec 2023

  Performance marketing intern

  - Oversaw performance marketing activities across paid channels, owning several channels that contributed to at least 60% increase in ROI - Conducted deep-dive analysis and reporting of acquisition performance, built reporting models, and optimized advertising campaigns while supervising and evaluating A/B tests to form insightful recommendations- Effectively managed campaign budgets, closely monitoring pacing and troubleshooting to enhance spend efficiency - Initiated major new campaign strategies and cross-functional work processes - Spearheaded new KOL strategy and oversaw negotiations and processes to see collaborations through Show less

• 

  Shopee

  Jan 2024 - Apr 2024

  Client partner intern - regional marketing solutions, regional brand & growth marketing