Experience

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  Holidayme

  May 2014 - Mar 2017

  Complete ownership of the entire SEM spend and responsible to meet the KPIs of revenue and MoM growth targets, in both English and Arabic for all the LOBs - Hotels, Flights, and Holidays.A major part of my role involves constantly exploring new SEM opportunities, ideate and execute a campaign around it, optimise it using Marin, and take data-driven decisions to improve the KPIs.Other responsibilities include co-ordination with the tech team where we implemented SEO properties such as schema (types such as review, product, place, aggregateoffer, etc.) throughout the website. Also, identified whitespace w.r.t. SEO and created new landing pages which played a vital role in the 300% organic traffic growth YoY. Show less

  • Assistant Manager - Online Marketing

    Jul 2015 - Mar 2017

  • Senior Executive - Online Marketing

    May 2014 - Jun 2015
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  Hopivore

  Sept 2016 - Mar 2019

  Co-founder

  Successfully launching a beer in the highly regulated Indian alcobev industry with no prior experience or connects, and only through sheer passion, is largely unheard of in this industry.Co-founded a beer startup, Hopivore Breweries, which was the sole distributor for one of the largest beer exporters of Germany.Envisioned and developed a prototype for a Arduino-based IoT bottle opener (patent pending), a fresh approach to introducing tech into the otherwise orthodox industry. This smart device provides us with user data-points based on his consumption, which can be used for user segmentation. Show less

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  Pharmeasy

  Mar 2019 - Mar 2021

  Lead - paid marketing

  🦄, India's largest e-pharmacy. Led a team of marketers for user acquisition and remarketing initiatives on Google (UAC, Search, Shopping, Display), Meta, DV360 and Affiliates.

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  Even

  Mar 2021 - now

  Growth lead

  We are building a network of doctors and specialists to provide preventive healthcare and tailor-made care programs coupled with a comprehensive health insurance. I'm a part of the founding team and lead growth P&L + CRM.